Brand style guide and assets

This brand style guide contains everything you need to create a thoroughly recognizable Dash touchpoint. It also offers our valued partners the necessary information to clearly and successfully market their brand in conjunction with ours.

Download style guide (52MB)

Color Palette

Dash Blue

RGB: 0, 141, 228
CMYK: 76, 38, 0, 0
PMS: 2925c
Hex: #008de4

Deep Blue

RGB: 1, 32, 96
CMYK: 100, 94, 31, 29
PMS: 534c
Hex: #012060

Midnight Blue

RGB: 11, 15, 59
CMYK: 100, 96, 41, 53
PMS: 5255c
Hex: #0b0f3b

Black

RGB: 17, 25, 33
CMYK: 82, 71, 59, 75
PMS: Black 6 C
Hex: #111921

Gray

RGB: 120, 120, 120
CMYK: 54, 46, 45, 11
PMS: Cool Gray 9 C
Hex: #787878

White

RGB: 255,255,255
CMYK: 0, 0, 0, 0
PMS: -
Hex: #ffffff

Typography

Montserrat

Ideal for headlines, titles and main headings in both print and digital. Look to the lighter weights in the family when using at 35pt or above.

Open Sans

Used for body copy, both online and offline. Open Sans can be used up to 18pt, then look to Montserrat for headings.

Roboto Condensed

Roboto Condensed is ideal when space is at a premium in application GUIs.

Dash Logos

Dash Icons

Raw code snippet for scalable SVG

Result