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Pre-Proposal - Visual Identity

Discussion in 'Budget Proposal Discussions' started by fernando, Mar 23, 2018.

  1. dazman

    dazman Active Member

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    Totally agree...
     
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  2. Kanuuker

    Kanuuker New Member

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    Spot the Dash logos
     

    Attached Files:

    • DD.jpg
      DD.jpg
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  3. alex-ru

    alex-ru Grizzled Member
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    Same story with ANY letter or double-letter (it's hard to create something "completely unique")
    [​IMG]
     
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  4. GrandMasterDash

    GrandMasterDash Well-known Member
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    Now do that with color.
     
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  5. Kanuuker

    Kanuuker New Member

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    No. The pink and purple is embarrassing. I'm a grown man, not a teenage girl.
     
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  6. Mark Mason

    Mark Mason Active Member

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    If it had been a fair survey.....

    upload_2018-3-24_18-15-40.png

    Vote #Remain
     
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  7. dazman

    dazman Active Member

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    I'm just wondering... if you had access to the logo many weeks ago, why did the community not also have access to the logo many weeks ago so we could have had a proper debate over a longer time period. As it stands the debate is going to be rushed and the voting will also be rushed, which is not a good thing for such an important decision and I can't understand why MNO's have been kept in the dark until the last minute. Can you please put this to Dash Core.

    I have to ask... Does Dash Core have to much power and influence within the DAO? Does it need to be broken up into its component parts, with each part communicating separately with the MNO's?
     
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  8. DAOMN

    DAOMN Member

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    "Should I stay or should I go!"
    "I fought the law and the - law won!"
    I love The Clash.
     
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  9. Kanuuker

    Kanuuker New Member

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    Where did O&M do their research? I live in conservative America and I guarantee you that their logo would not only be soundly rejected, it would be ridiculed. The conservative class should not be ignored, they have a much greater need for Dash than the left does (which this logo is clearly targeting) as it's the conservatives who are being censored on social platforms, who are being targeted in the media, it's the gun shops who are losing banking access, etc.
     
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  10. demo

    demo Well-known Member

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    [​IMG]
     
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  11. ericsammons

    ericsammons Active Member
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    I find it hard to distinguish between “what I like” and “what is best for Dash,” for the reason I like something better is that I think it is best for Dash! I also don’t have strong opinions about things like this; they seem to be a lot of sound and fury, signifying nothing (or little). But at the same time, I want Dash to put its best foot forward, so I hope the best design wins.

    That being said, I like the T&C one better of the two. Specifically, I like it because I think it is much simpler, which will resonate better with a wider, multi-cultural audience. Further, the T&C branding fits a currency/payment system best, in my opinion, and it also is a better evolution of the current branding.

    I don’t like the “DD” in the Ogilvy design. I like the idea of a logo image (like Ethereum has), but the DD makes little sense and seems derivative. I also dislike the multiple colors of the Ogilvy design; they seem to present an image of weakness to me. I think the Ogilvy design is much more likely to age poorly as well; I could see it looking embarassing in just a few years.
     
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  12. DAOMN

    DAOMN Member

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    Funny thing is that I was drawn to the T & C logo in the image, maybe because it was in the center? IDK..

    Why does DASH need rebranding again? Maybe this wasn't such a good idea?

    If 83% of those surveyed by O&M had never heard of DASH, then 17% have heard of DASH. Let's build on that 17% instead of pushing multi-colored double-Ds out there.
     
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  13. DAOMN

    DAOMN Member

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    Takes about a half hour to read through all the OPs links. O&M surveys were done in Japan, Germany, USA, UK, & Russia.
    No input from Africa or Latin America.
     
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  14. Mark Mason

    Mark Mason Active Member

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    My reaction to O+M logo...

    [​IMG]

    My reaction to T&C logo...

    [​IMG]
     
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  15. Mark Mason

    Mark Mason Active Member

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    #165 Mark Mason, Mar 24, 2018
    Last edited: Mar 24, 2018
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  16. TheSingleton

    TheSingleton Active Member
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    Well, the people I showed the logos picked O&M immediately but I have read some good arguments why this is not a good fit for dash.

    for example, the double D representing the blockchain. The end user should never have to worry about the blockchain it's about being digital cash.

    And I never liked the T & C logo.

    So at this point, I would be for sticking with the current logo.
    We should focus on the product and building the brand as it is.
    Though I would be open to some colour changes to the current logo.
     
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  17. DAOMN

    DAOMN Member

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    @demo, what's that in E's left hand? Is it a key or a pistol?
     
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  18. Damian Walker

    Damian Walker Member

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    Do we need to improve our current logo? maybe, this is complex issue.
    Do we need to prepare Dash for Evolution? Yes
    Do I believe in keeping Dash' valuable identity? yes
    [​IMG]
    [​IMG]
    [​IMG]
     
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  19. Kanuuker

    Kanuuker New Member

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    I quite like that, though I'd prefer it with the dash to be pulled out of the D like in the original logo.
     
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  20. EvoLeaf

    EvoLeaf New Member

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    One day later, I agree that the current logo is really great, and the "a" T&C logo is a bit undefined. The Dash "D" truly is iconic, or will be once the product is actually usable by everyone (more work on this please) and the forward leaning makes it look like it's really fast. I do like the softening of the corners as seen below, (attachment 6705, second image) but that's it.

     
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  21. Mark Mason

    Mark Mason Active Member

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    We risk having an unnecessary hate it or love it logo change and divide/split in community or we could keep on trucking with what we already have and keep everyone happy. Everyone was happy up until now. Nothing has changed in my eyes. I believe MNO's were most interested and eager for a major advertising & marketing strategy campaign push in preparation for Evolution over rebranding.

    Remember this, we're still waiting on Core to announce what Dash Evolution's final name will be. All this commotion and debate could potentially be wasted energy and emotion. If Core go with Dashpay for example we'll be doing this all over again. Evolution is just a prototype name. So keep your eye on the ball. I'm taking a long term outlook. Not short term one hit wonder. Keeping current logo we have now IS a wise move and tried and tested approach.

    Vote #Remain

    upload_2018-3-24_19-59-48.png
     
    #171 Mark Mason, Mar 24, 2018
    Last edited: Mar 24, 2018
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  22. demo

    demo Well-known Member

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    A key-pistol maybe?:p
    [​IMG]

    A key-pistol fits as symbol of crypto war! As @TanteStefana said:

     
    #172 demo, Mar 24, 2018
    Last edited: Mar 24, 2018
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  23. DAOMN

    DAOMN Member

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    In order to vote #Remain, please vote NO on the O&M rebrand and NO on the T&C rebrand. Thank you.
     
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  24. Max Yoga

    Max Yoga Member

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    How a logo evolves from grassroots/iconic and retains the clever bits while refining the logo and staying on trend. Posted on request from Discord DN.
     

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  25. dashnode

    dashnode New Member

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    Dash's goal is to reach the majority, not the minority who are already a part of the crypto community, and certainly not the sub-group of that minority that are already familiar with Dash.
     
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  26. dashnode

    dashnode New Member

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    No regular person is going to give a single duff about what the double d's in the logo represent. All they will care about is the user experience.

    As it seems obvious that the majority of regular people prefer the O&M logo, I think the only relevant arguments against it are technical ones, such as legibility at a small size and consistently reproducing the colour gradients.
     
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  27. DAOMN

    DAOMN Member

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    DASH Evolution won't be a one and done, drop the mic reveal. Evolution is DASH and DASH is Evolution. It is another step forward for the network, designed to facilitate adoption.
    Perhaps rebranding would be more appropriate once we are further down the road? O&M has offered to do this if the MNOs vote NO on both choices and opt to stay with the current logo.
     
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  28. Kanuuker

    Kanuuker New Member

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    Everyone keeps saying the data says that people prefer the O&M logo but that's not what the data says. Their data says that people preferred the O&M logo over a modified version of Dash's original logo and an even worse version of O&M's logo. The survey was set up to favor O&M's logo from the outset. It's not valid research.
     
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  29. bituzer

    bituzer Member

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    I like the O+M logo but I agree with Amanda, this is a great logo for a company and not for a currency. It removes our typical "D" and I dont understand what the unicode symbol should be in the future.
     
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  30. technoir

    technoir New Member

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    - Although our current logo has a lot of merit, we should have a logo designed by experienced professionals and not (talented) members of the community if we are to become a globally recognised brand.

    - T&C seems like a better company to design our brand than O&M who seem better suited to advertising & marketing existing brands than creating new brands.

    - The data to support the O&M logo is pretty low quality imo, even their truly horrible logo #3 fared much better than our current logo in the tests they used which should set alarm bells ringing. $80k is peanuts to spend on market research and brand design. I think it would be a mistake to vote for O&M based on the 'data' if you otherwise prefer another option.

    - We have NO data testing the T&C logo, so it's not a fair comparison. For all we know, the T&C logo may test better.

    - The T&C design is softer and less robotic looking than our existing logo and should appeal to a wider audience of non-technical people. It gives the impression of user-friendliness which is an important aspect of the Dash brand that we want to convey. At the same time, it retains the iconic Dashmark that we all know and love and is not such a radical change as to invalidate existing marketing materials that are being used in Africa, Venezuela etc.

    - O&M's design may be initially eye-catching, but I do not think it has any longevity. T&C's logo will still look good a year from now.

    - I don't feel like O&M respects Dash, it's history, and the change we're making in the world. I feel like the significance of Dash is completely lost on them. We're just another internet start up to them, a 'blockchain' brand for their portfolio, nothing more.

    For those reasons my votes will go to T&C.
     
    #180 technoir, Mar 24, 2018
    Last edited: Mar 24, 2018
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