I'm just wondering... if you had access to the logo many weeks ago, why did the community not also have access to the logo many weeks ago so we could have had a proper debate over a longer time period. As it stands the debate is going to be rushed and the voting will also be rushed, which is not a good thing for such an important decision and I can't understand why MNO's have been kept in the dark until the last minute. Can you please put this to Dash Core.Having seen and ruminated on the logo for at least many weeks now, I like the O&M logo, though I'm not sold on the purple. However, we have to remember how flexible the visual identity is. We can spin this off with thousands of different iterations, and ultimately that's what'll happen.
Funny thing is that I was drawn to the T & C logo in the image, maybe because it was in the center? IDK..
Takes about a half hour to read through all the OPs links. O&M surveys were done in Japan, Germany, USA, UK, & Russia.Where did O&M do their research? I live in conservative America and I guarantee you that their logo would not only be soundly rejected, it would be ridiculed. The conservative class should not be ignored, they have a much greater need for Dash than the left does (which this logo is clearly targeting) as it's the conservatives who are being censored on social platforms, who are being targeted in the media, it's the gun shops who are losing banking access, etc.
I quite like that, though I'd prefer it with the dash to be pulled out of the D like in the original logo.Do we need to improve our current logo? maybe, this is complex issue.
Do we need to prepare Dash for Evolution? Yes
Do I believe in keeping Dash' valuable identity? yes
I was hoping for something really good from O&M but I'm disappointed.
The color and scaling problems are serious, there is too much detail in the DD for it too be seen well at icon size or from a distance. And that font... yuk.
The T&C attempt is better but still not something I would vote for (I don't have a vote.)
The point made above about the cost, time, and difficulties in updating, for the start-up level people working with Dash around the world, is valid.
I would argue for keeping the current logo.
The current logo was never pitched like a design though, it was just chosen/won. It does have some great features.
The negative space in the A (being a C) says both "Dash" and DcASH".
The blockchain is already represented with the block letters of the name. No stacking necessary.
View attachment 6704
I was disappointed with the lines in the current logo back when it showed up though.
The thickness varies strangely and those inside corners are ridiculous.
But those can be fixed so it's easier on the eyes.
Here's a quick (sloppy) example tweak I did to fix those (also shortening the letters horizontally).
View attachment 6705
And of course, more could be done in this vein...
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A key-pistol maybe?
Tantestefana said:The cryptocurrency movement started by the unknown Satoshi Nakamoto, is a declaration of war against the incumbent banking system. There is no sweeter way of saying it. Of course nobody wants actual war, or any type of violence, however the incumbent system has utterly failed the people of the world in so many ways, and are undoubtedly the cause and source of all the wars around the world; the proof of which would be far too long a book to write here. This war can only be won Gandhi style, Martin Luther King Jr. style. We must win the hearts and minds of the world. We must grab as big a foothold in countries who have been decimated by bad governments and bankers. What you signed on for here is not a “business” that runs a balance sheet and must show profit. You signed on to a war.
Dash's goal is to reach the majority, not the minority who are already a part of the crypto community, and certainly not the sub-group of that minority that are already familiar with Dash.Funny thing is that I was drawn to the T & C logo in the image, maybe because it was in the center? IDK..
Why does DASH need rebranding again? Maybe this wasn't such a good idea?
If 83% of those surveyed by O&M had never heard of DASH, then 17% have heard of DASH. Let's build on that 17% instead of pushing multi-colored double-Ds out there.
No regular person is going to give a single duff about what the double d's in the logo represent. All they will care about is the user experience.Well, the people I showed the logos picked O&M immediately but I have read some good arguments why this is not a good fit for dash.
for example, the double D representing the blockchain. The end user should never have to worry about the blockchain it's about being digital cash.
And I never liked the T & C logo.
So at this point, I would be for sticking with the current logo.
We should focus on the product and building the brand as it is.
Though I would be open to some colour changes to the current logo.
Everyone keeps saying the data says that people prefer the O&M logo but that's not what the data says. Their data says that people preferred the O&M logo over a modified version of Dash's original logo and an even worse version of O&M's logo. The survey was set up to favor O&M's logo from the outset. It's not valid research.No regular person is going to give a single duff about what the double d's in the logo represent. All they will care about is the user experience.
As it seems obvious that the majority of regular people prefer the O&M logo, I think the only relevant arguments against it are technical ones, such as legibility at a small size and consistently reproducing the colour gradients.