I was looking at all of those 3 logos for a while with a lot of different emotions.
I like the innovation which Ogilvy brings but not sure if it speaks for what we want to hear behind Dash.
I appreciate that Tharp & Clark stayed on the old fashion way type of logo.
If I have to be honest I really like the current one best!
I will refrain from commenting on my preferred option, but I would like to comment on how I think about the process and other comments I am reading here.
Changing a visual identity is a difficult process and gaining full alignment is impossible because much of this is opinion-based. I would encourage the masternodes to heed the advice in the original post... this is best approached through the lens of which visual identity will serve our mission best. I have seen many constructive comments and the debate here is generally healthy. That said, many of the commenters focus on which set of designs they "like", rather than discussing the attributes of each design and how those attributes would support or detract from our goals. Keep in mind that we as individuals are NOT representative of the general population. There is something to be said for appealing to existing crypto enthusiasts and something to be said for appealing to a general audience (as well as how readily we believe we can access each demographic in the short and long term).
I am personally much more interested in what is best for Dash rather than what option individuals like better. I think all of us want what is best for Dash first, even if we disagree on the answer, and that is what I will cast my votes based upon. What I like will be irrelevant. In the end, 1,000 heads will be better than one, especially if we all approach this with a view that discounts your personal preferences. Just my 2-duffs!
The DD is nothing but a tired and lazy design that has been used hundreds of times. Anyone remember that terrible Daredevil movie?
Ah wow. These are both leaps forward aren't they. And yet, I can't help but want to see more revisions. The biggest design mistakes I've made in my own career have simply been not asking for more revisions.
Here are my thoughts:
- I love the Ogilvy concept but yearn to see a C linked with the D. Digital Cash right, not Digital Dash. It will help stick in people's minds. The second D creates some cognitive dissonance while if we switch it with a C it's Digital Cash. I would just like to see it as a revision. Revisions are super important. Nothing should ever be set in stone before input from the stakeholders.
- I also love the Tharp logo because it is an evolution from our current logo. It's an improvement while remaining instantly recognizable. We're not starting from scratch. We're keeping the visual recognition intact. I love the swivel in the middle of the D that is our elemental logo. However, I'm not sure they got the font for the word "Dash" quite right. The swivel yes. The font no. I would love to see this version in 15 different variants with 15 different fonts all with the same exact swivel. I come from a school of spending days looking at hundreds of fonts and asking a hundred opinions before settling on a font. This is how fonts should be chosen. After careful thoughtful evaluation of hundreds and lots of input from others.
And as I already said, the regular people don't care about Dash's second layer. The idea will be completely lost on them making the logo pointless.This is logo not for you and me. This is logo for average Joe. Double D make him feel like Dash is secure and it's safe to put money into it.
This is logo not for you and me. This is logo for average Joe. Double D make him feel like Dash is secure and it's safe to put money into it.