Rebranding and Scalability

ichigo13

Member
Masternode Owner/Operator
Jul 6, 2014
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How easy will the transition from Darkcoin to Dash be for sites like cryptsy that hold peoples coins? I don't want to end up loosing them cause of their terrible support service.

Edit: Example

"Oh I am sorry it seems that you dont have any balance for Dash."
 

GermanRed+

Active Member
Aug 28, 2014
299
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I'll sell my Darkcoins to you for less, 100 EUR for each DRK. :D
I see the problem. But, we should somehow preserve DRK so that one day we can tell our children we had DRK. How about one of the 2-tier system keeps using DRK and the other use a new name? BTW, the Dash doesn't sound cool but it isn't too bad as you can say it stands for Digital cash.

EDIT: BTW, in my previous post, I only meant that we are using DRK as a unit not really making 1 DRK = 1000 ____coin/cash. This probably will create a problem if we keep the quantity equal with a new unit while keeping the old unit for 1000 times of its original value. But, how about keeping both, one on each tier? Their values remain equal to each other.
 
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oblox

Well-known Member
Aug 6, 2014
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How easy will the transition from Darkcoin to Dash be for sites like cryptsy that hold peoples coins? I don't want to end up loosing them cause of their terrible support service.

Edit: Example

"Oh I am sorry it seems that you dont have any balance for Dash."
Well nothing other than the name is changing, it's still keeping the addresses and blockchain so it's purely cosmetic. All exchanges would promptly be contacted to change the name.
 

spatula

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Foundation Member
Oct 31, 2014
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I also think that when we sell this to merchants, we should sell it as Digital Cash, not Dash, Dash would just be the abbreviation like when someone asks a merchant: "Do you take Dash?"
I like this.

Is there an issue with re branding to "Digital Cash" and using "DASH" as the ticker/short version?
 
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moli

Grizzled Member
Aug 5, 2014
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I see the problem. But, we should somehow preserve DRK so that one day we can tell our children we had DRK. How about one of the 2-tier system keeps using DRK and the other use a new name? BTW, the Dash doesn't sound cool but it isn't too bad as you can say it stands for Digital cash.

EDIT: BTW, in my previous post, I only meant that we are using DRK as a unit not really making 1 DRK = 1000 ____coin/cash. This probably will create a problem if we keep the quantity equal with a new unit while keeping the old unit for 1000 times of its original value. But, how about keeping both, one on each tier? Their values remain equal to each other.
Not sure what you're saying but it will still be the same coin. Only the name is to be changed but the address format will still start with "X", I'm sure.
 

yidakee

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Apr 16, 2014
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Ok, sorry for jumping in all the time, I'm running around atm, just can't seem to away from here right now...:confused:

Is the name settled its DASH ? If not, then this is the place to do it, as all rebranding will start with that. Regardless if the debate has been going on elsewhere. I'll gladly go through it of course... Mean no disrespect, saw it around but never dropped as it never occurred to me it might actually happen

I mean, the rebrand announcement did come out just "moments" ago, right?
 
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masternode

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Mar 9, 2015
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DASH is a pretty perfect name. It opens doors for the coin while clearly embodying the coins key features in the name (speed and anonymity). DASH is obviously another term for fast, and sounds like word Cash (which as everyone knows cash is anonymous), and can be seen both as short for Digital-Cash (for new members) and Dark-Cash (for early adopters). Another plus is it can be used as a verb, as in, "Dash me the payment". DASH really helps us forge forward without forgetting our past. I highly doubt we'll be able to find another name that does nearly as much.
 

GermanRed+

Active Member
Aug 28, 2014
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Not sure what you're saying but it will still be the same coin. Only the name is to be changed but the address format will still start with "X", I'm sure.
Please just ignore me. I'm so tired that I find it hard to say anything that makes sense today.
 
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TaoOfSatoshi

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Well the first step was for Evan to share his decision about rebranding with the community so we could all discuss it and share our opinions about it.

After that, the first thing we need to know is whether we would be using the same colors, fonts, logo, and if not what is changing. When that is clear, I think we will have to start from rebranding the wallets, our main websites: darkcoin.io and darkcointalk.org and all social media sites.

Before we flip the switch, we will need to do a proper press release about it, share it with the media, do interviews, so on and so forth. Then when is finally official we go crazy in social media, release the new video, etc.

So we still have a lot of work in front of us.
Sweet. You know where to find me!
 

yidakee

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Apr 16, 2014
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DASH is a pretty perfect name. It opens doors for the coin while clearly embodying the coins key features in the name (speed and anonymity). DASH is obviously another term for fast, and sounds like word Cash (which as everyone knows cash is anonymous), and can be seen both as short for Digital-Cash (for new members) and Dark-Cash (for early adopters). Another plus is it can be used as a verb, as in, "Dash me the payment". DASH really helps us forge forward without forgetting our past. I highly doubt we'll be able to find another name that does nearly as much.
I TOTALLY disagree. DASH sound weird!! "do you accept DASH?"

I prefer SAFE - Secure, Anonymous, Fungible Exchange ... I propose that! Or a derivative thereof (i cant think of getting "Instant" in there ...for now!!! ..except ISAFE but.. meeeh ...)

Like Apple Pay ... Like Paypal, Mastercard, VISA ... billions were invested just for a few lettered words!

Branding.

Its a science not a hobby!!!

We need a community discussion and proposals, as quorum vote, and Evan's final decision, and done.

Then we move on.

He who doesn't like it can pretty much "fork" the darkcoin off.

(nothing personal though masernode - just making a statement!!)

.
 
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moli

Grizzled Member
Aug 5, 2014
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Whatever name we're going to take this time, I hope we'll carefully choose it, because Darkcoin used to be "XCoin" if I'm not wrong, and the name was changed once to "Darkcoin"... Does anyone know why the name was changed back then? (I wasn't around, didn't know anything about DRK back then.)
 

ErrorId

Member
Mar 9, 2014
158
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Canada
InstX powered by DRK.
Fast. Private. Secure.

Dash powered by DRK.
Fast. Private. Secure.

Can we just wrap it up or do we need a complete rename? To me InstX has a VISA like feel.
 
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moli

Grizzled Member
Aug 5, 2014
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InstX powered by DRK.
Fast. Private. Secure.

Dash powered by DRK.
Fast. Private. Secure.

Can we just wrap it up or do we need a complete rename?
What we've been discussing is for mass adoption we're facing some obstacles because of the word "dark" in "Darkcoin".
 

TaoOfSatoshi

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I TOTALLY disagree. DASH sound weird!! "do you accept DASH?"

I prefer SAFE - Secure, Anonymous, Fungible Exchange ... I propose that! Or a derivative thereof (i cant think of getting "Instant" in there ...for now!!!)

Like Apple Pay ... Like Paypal, Mastercard, VISA ... billions were invested just for a few lettered words!

Branding.

Its a science not a hobby!!!

We need a community discussion and proposals, as quorum vote, and Evan's final decision, and done.

Then we move on.

He who doesn't like it can pretty much "fork" the darkcoin off.

(nothing personal though masernode - just making a statement!!)

.
Yeah, there could be some protest dumps incomIng. .. you can't make an omelette without smashing a few eggs.
 

g8F98FF3gjafogj4

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Apr 8, 2014
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I think logos and color schemes will very much alter how people feel about the 'dash' name specifically. I would be very interested in seeing some ideas that do not keep the current D (though i liked it very much)
 

ErrorId

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Mar 9, 2014
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What we've been discussing is for mass adoption we're facing some obstacles because of the word "dark" in "Darkcoin".
Guess whatever the choice ends up being I'll add powered by DRK to my personal wallets. :)

I like my Digital Revolution Kreds.

Is Dash set in stone or are we still exploring alternatives?
 
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yidakee

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Yeah, there could be some protest dumps incomIng. .. you can't make an omelette without smashing a few eggs.
Exactly my point. That is EXCELLENT and welcomed! In a serious manner.

Evan publicly stated we're ready to take on BTC.

This is serious gentlemen, lets try not to make it funny
 

ErrorId

Member
Mar 9, 2014
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Besides trademarks hold by other companies I am 100% AGAINST a re-branding...Darkcoin has become what it is with this name, and it's already a household name in the crypto scene.
If the name was bad we would never be where we are now, means more established than 99% of all altcoins ever.
While I like the current name we will never hit mainstream with it, and the longer we delay the more painful it's going to be. The crypto scene is small, I'd much rather we hit the payments system scene.(if that makes sense)
 
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r-ando

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Jun 22, 2014
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It took so much time to mature the identity of darkcoin, why throw it away? In some areas I get the answer to "Why not Darkcoin?" - "Probably it's too new."... After a year of existence. I oppose the rebranding. We can succeed technological with whatever name we got, but we cant mature a brand if we keep changing the name every 12 months. People will just think "yet another shitcoin" and not even noticing that there is so much work and history behind it. My 3 duffs.
Its true, ideally this time it is done in a way so it never has to be changed again. We also need a logo that we can brand and that is immediately recognizable so people can start developing a mental association with it. Something that is so awesome its awesome.


Here is a little mysticism for you darkcoiners: I recommend something with this general shape:

a core, with directional lines pointing outwards

(D) or < D > or


D E there is an opposite facing E behind the D, making two outward facing E's with the D in between or

opposite Ds back to back like a mirror Image meeting at the core pointing both forwards and backwards.

Then design comes into play and you have a mystic design :)

-I agree drop the coin, keep the syllables in the name to a minimum. Check the color charts for Logos and company signs, if you look around its always the same colors that are successful and all around us. Also the same sounds... So if you change the name at least I'm really happy we can the DRK financial abbreviation too because that was too long, bring it down to 1 letter please, maybe.... get ready for it... D :)

Awesome Job Evan keep it up!!! :)
 

TaoOfSatoshi

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Besides trademarks hold by other companies I am 100% AGAINST a re-branding...Darkcoin has become what it is with this name, and it's already a household name in the crypto scene.
If the name was bad we would never be where we are now, means more established than 99% of all altcoins ever.
That's the thing, and I have quite a bit of experience communicating with sources outside of crypto, and that's the market that we should be attempting to conquer.

The crypto market cap as a whole is peanuts on a global scale. Every single holder could abandon us, and we could recover within a year due to real money investments pouring in, that will not come now due to the negative connotations of the name. It hamstrings our efforts, needlessly.

The technology that we believe in is not changing. We should give it a chance to thrive, so our vision will succeed.

I do like the idea of calling it Digital Cash, with DASH being the ticker symbol.
 
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alex-ru

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Jul 14, 2014
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Is it possible not to change name, but add NEW one? And keep using "Darkcoin" as "un-official nickname" in some cases?
 
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Sub-Ether

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Mar 31, 2014
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Is it possible not to change name, but add NEW one? And keep using "Darkcoin" as "un-official nickname" in some cases?
I keep saying that,dont ditch the name but add a second name layer on top of the first like the masternode 2 tier system,it is fitting, that I feel is the way to go :cool:
 

TaoOfSatoshi

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I keep saying that,dont ditch the name but add a second name layer on top of the first like the masternode 2 tier system,it is fitting, that I feel is the way to go :cool:
When it comes to sales, you need to refer to the tried and true adage:

K.I.S.S Keep it simple, stupid!

A two tier branding would be too confusing to many people, unfortunately.