Rebranding and Scalability

eduffield

Core Developer
Mar 9, 2014
1,084
5,320
183
Hello Everyone,

In a free market, the best crypto-currency should win by it’s merits and the alt-coin ecosystem should eventually resemble a competition of the best ideas. Alt-coins in the past have been platforms of testing various strategies of improving the overall design of Bitcoin. In the future, I believe we’ll have a diverse ecosystem of many coins. Not one coin to rule them all.

In fact, if Bitcoin is the only cryptographic currency, it poses a significant risk of eventually being controlled by over-reaching governments and other entities trying to derail it’s original goals. What would the legacy financial system look like if there was no Mastercard and only VISA?

I am very happy with the way development is going. We’ve been able to refine our privacy technology, successfully released InstantX and have developed the Masternode network into a strong and truly decentralized platform. We’re building the complete solution for crypto-users in different key area and making crypto much more suitable for real world adoption.

Because of this I believe we’re currently approaching a very important phase of the development of Darkcoin. We have a vastly different architecture that is capable of many things Bitcoin is not. It’s time that we start exploring some of the ways we can become a true competitor to Bitcoin. In fact, I believe the 2-tier architecture might actually be able to solve the ultimate problem Bitcoin faces: Scalability. However, if we’re going to be fixing the scalability issues Bitcoin has, we’re going to need a friendly branding that’s compatible with mass adoption.

Because of this I no longer feel the name Darkcoin reflects the true essence of the project and have decided to rebrand our product.

I’d like to announce now that the foundation is presently working on doing a complete rebranding of Darkcoin so that we can achieve this goal. Currently we’re investigating the name “Dash”, which would stand for digital cash. Dash represents the goals that we’re trying to achieve, to be a fast, friendly and scalable online payment system.

Originally, I made Darkcoin to address a few specific issues that Bitcoin has and compete against it. There’s some misconception in the crypto-community at large that Darkcoin’s primary goal is to be a underground currency and support the black markets. This simply isn’t true.

When we started we saw a few issues that Bitcoin has and have attempted to solve them. One of the main issues we were trying to fix was fungibility. Fungibility is defined as the property of a good or a commodity whose individual units are capable of mutual substitution. That is, it is the property of essences or goods which are "capable of being substituted in place of one another."

Bitcoin isn’t perfectly fungible. This means that over long periods of time, Bitcoin will lose it’s fungibility due to coins being tainted by their use. Coins in the Bitcoin system carry their history around with them and that will make them “tainted” as compared to other coins.

While solving this problem, I eventually found we could create a secondary network within Darkcoin, this network would provide services to keep all of the coins fungible and at the same time could offer other services as well. Services such as protocol 2 factor authentication, instant transactions and now scalability.

Personally I believe the 1-tier approach used by Bitcoin and other currencies isn’t as powerful as a 2-tier approach. I also believe the no one besides a few people have even yet to understand what a 2-tier cryptographic currency is capable of.

The Bitcoin developers and community are talking about expanding the maximum blockchain size to 20MB. Currently the Bitcoin network can handle 7 transactions per second. This will allow their currency to 140 transactions per second, but will also result in up to 1TB per year in blockchain storage (until they successfully implement pruning).

Eventually Gavin Andresen sees blocks getting to 100MB+, with tens of thousands of transactions per block. See http://gavintech.blogspot.com/2015/01/twenty-megabytes-testing-results.html and https://docs.google.com/spreadsheets/d/1CuOEM9uwO5w-RwWGCCZpVGVFwhHHHegxJZqTP5KyapI/edit#gid=0.

After giving it some thought, I came up with a scalable architecture that supports billions of transactions per day.

Specifications of this strategy:
  • The blockchain will automatically become much more anonymous than Bitcoin is.
  • Fees per transaction will be very, very low. Let the micro-payment revolution begin.
  • Zero-centralization
  • Scalable to billions of transactions per day
  • Requires a 2-tier network
  • Very low blockchain bloat

I make no promises about this idea working though, I’m very early in the research stages, but it does look quite promising. If it works, it means we have solved the ultimate problem with Bitcoin and have made this technology accessible to the whole world. This strategy is just too good to let sit for very long and I need to do some exploratory coding to prove it works.

---

Followup:
https://darkcointalk.org/threads/rebranding-followup.4266/
 
Last edited by a moderator:

tungfa

Administrator
Dash Core Team
Moderator
Foundation Member
Masternode Owner/Operator
Apr 9, 2014
8,902
6,729
1,283
Whow !

Sounds great, lets do it
;)
 
  • Like
Reactions: Raico

yidakee

Well-known Member
Foundation Member
Apr 16, 2014
1,812
1,168
283
Agreed, and in Ed I trust.... but promise us one thing, the name has to KICK ASS !! no seriously, I LOVE darkcoin and I've never ever been to a dark market.

Dash ... Dashcoin ? ...eeeh. Not "empowering enough".
Bitcoin certainly has an edge to it.

Lets brainstorm on it, for the sake of shaking up some neurons.
 
  • Like
Reactions: Raico and raze

moli

Grizzled Member
Aug 5, 2014
3,255
1,830
1,183
Agreed, and in Ed I trust.... but promise us one thing, the name has to KICK ASS !! no seriously, I LOVE darkcoin and I've never ever been to a dark market.

Dash ... Dashcoin ? ...eeeh. Not "empowering enough".
Bitcoin certainly has an edge to it.

Lets brainstorm on it, for the sake of shaking up some neurons.
I love the name "Darkcoin" too and it doesn't bother me, but we've had this discussion before on another thread, and there're still people bringing up this topic so I guess we just have to trust Evan and the Foundation in making this decision. :)
 
  • Like
Reactions: calnaughtonjnr

Stray

Member
May 27, 2014
43
14
48
"That'll be 30 Dashes"

Would subsets be Dots?
.1 Dash is a Dot?

I've been interested in Dark since it was only available on a handful of exchanges, but have no emotional ties to the name as it exists today. All of Eddu's points are fine in my book.
 
  • Like
Reactions: darkjack

yidakee

Well-known Member
Foundation Member
Apr 16, 2014
1,812
1,168
283
Dont get me wrong! I'm all in for re-branding. I LOVE darkcoin, but I'm also a Star Wars and Batman geek, so I am biased.

I love the hacking community, though I cannot code a "hello word" in python. I'm all in favor of institutional rebellion fighting back - but more interested in the consequence than in the cause.

If the negative cause is "darkcoin", lets come up with something better, to improve on the consequence!

.
 
  • Like
Reactions: fernando and moli

pille

Active Member
Feb 18, 2015
271
299
123
I really love the name "Darkcoin" would be hard for me to let it go. I also think black markets should not be ignored completely. But that's only my personal feel.

Another question. Month earlier you posted the plan for a Tor-like network built on top of the Masternode network, but with much better security. Users of this should pay a fee to the Masternode operators and so on. Is this still on the radar? Maybe its what you meant with 2-tier network, to be honest, I haven't got it really.
 

g8F98FF3gjafogj4

Well-known Member
Foundation Member
Apr 8, 2014
151
84
188
Gotta say I didn't see this one coming! Darkcoin has served well and I quite like the name, so its a little bittersweet, but I think its a great move. Dash is growing on me, am excited to check out other suggestions too.
 
  • Like
Reactions: r-ando and moli

Minotaur

Well-known Member
Foundation Member
Apr 7, 2014
452
1,079
263
Agreed, and in Ed I trust.... but promise us one thing, the name has to KICK ASS !! no seriously, I LOVE darkcoin and I've never ever been to a dark market.

Dash ... Dashcoin ? ...eeeh. Not "empowering enough".
Bitcoin certainly has an edge to it.

Lets brainstorm on it, for the sake of shaking up some neurons.
So far, the idea includes no "coin" on it, we are going a different way is just Dash. You can pay in Dash just as you can pay in cash. No "coin"
 

yidakee

Well-known Member
Foundation Member
Apr 16, 2014
1,812
1,168
283
So far, the idea includes no "coin" on it, we are going a different way is just Dash. You can pay in Dash just as you can pay in cash. No "coin"
thank goodness!! I was REALLY going to write about exactly that !! Please no "coin" suffix!

Anyway, is it settled? Is there room for debate? The thread discussing this issue is closed, and I didnt go through it. Will do that now.
 
  • Like
Reactions: r-ando

moli

Grizzled Member
Aug 5, 2014
3,255
1,830
1,183

alex-ru

Grizzled Member
Dash Support Group
Jul 14, 2014
2,374
3,242
1,183
Despite the fact that I believe that "Darkcoin" card is not yet played their role - I trust Evan and foundation with rebranding ideas.

But I would still advise not to give up with Darkcoin name and keep it for several years as "NEW-NAME (aka Darkcoin)"
 
Last edited by a moderator:
  • Like
Reactions: mastermined

Minotaur

Well-known Member
Foundation Member
Apr 7, 2014
452
1,079
263
Oh no, my drk renderings will become obsolete!.
Ok, lets do some Dash renderings.
As far as I understand, the D logo will stay the same so I think a lot of your renderings will still apply. If you think about it the former brand Darkcoin is little known outside of the crypto forums so going forward people will just read that D as Dash, it will take sometime to transition, but we will get there.
 
  • Like
Reactions: jimbit and r-ando

yidakee

Well-known Member
Foundation Member
Apr 16, 2014
1,812
1,168
283
the same d will produce even more confusion. we need to change that also, even a little bit
you think? I don't !! Its it's heritage!! We are such a minority, at best we get a week of trolling about it, and its business as usually. But sure, give it a twist, but not a big one please!! Love your work!
 
  • Like
Reactions: Raico and fernando

alex-ru

Grizzled Member
Dash Support Group
Jul 14, 2014
2,374
3,242
1,183
you think? I don't !! Its it's heritage!! We are such a minority, at best we get a week of trolling about it, and its business as usually. But sure, give it a twist, but not a big one please!! Love your work!
agree
 

tungfa

Administrator
Dash Core Team
Moderator
Foundation Member
Masternode Owner/Operator
Apr 9, 2014
8,902
6,729
1,283
As far as I understand, the D logo will stay the same so I think a lot of your renderings will still apply. If you think about it the former brand Darkcoin is little known outside of the crypto forums so going forward people will just read that D as Dash, it will take sometime to transition, but we will get there.
ether you rebrand or you do not
you would not use an old logo and build a new name/brand around it !
no way, how lame is that
maybe keep the color theme or a 'D' but not this 'D'
 

Walter

Active Member
Masternode Owner/Operator
Jul 17, 2014
231
201
103
It's a good job we're dropping the 'coin' element...

https://who.is/whois/dashcoin.org

Some smart cookie was nearly one step ahead...

Which brings me onto my question, Dash is a pretty common word... How are we going to be able to standardise our web/social media presence without suffixing the Dash name with something? Naturally, dash.com, dash.net, dash.org are all taken...

Walter
 
  • Like
Reactions: r-ando and moli

spatula

Well-known Member
Foundation Member
Oct 31, 2014
49
39
158
Just dropping in to say I love the idea. Most non crypto people that I talk to about darkcoin always have something to say about the name sounding nefarious.
 
  • Like
Reactions: Raico and r-ando

moli

Grizzled Member
Aug 5, 2014
3,255
1,830
1,183
Evan and the Foundation still need to do a research on this as rebranding can bring a negative effect also.
 

alex-ru

Grizzled Member
Dash Support Group
Jul 14, 2014
2,374
3,242
1,183
It's a good job we're dropping the 'coin' element...

https://who.is/whois/dashcoin.org

Some smart cookie was nearly one step ahead...

Which brings me onto my question, Dash is a pretty common word... How are we going to be able to standardise our web/social media presence without suffixing the Dash name with something? Naturally, dash.com, dash.net, dash.org are all taken...

Walter
Also:

1. Wouldn't we have patent problems with others who already using DASH name?
2. Wouldn't we have search problems with people trying to search (let say Google) for DASH and getting lot off-crypto garbage?
 

Walter

Active Member
Masternode Owner/Operator
Jul 17, 2014
231
201
103
It's a good job we're dropping the 'coin' element...

https://who.is/whois/dashcoin.org

Some smart cookie was nearly one step ahead...

Which brings me onto my question, Dash is a pretty common word... How are we going to be able to standardise our web/social media presence without suffixing the Dash name with something? Naturally, dash.com, dash.net, dash.org are all taken...

Walter
I should clarify that I'm supportive of the change! I just think it needs to be fleshed out a little more so that the community can see how it will work in practice.

Walter
 

yidakee

Well-known Member
Foundation Member
Apr 16, 2014
1,812
1,168
283
Also:

1. Wouldn't we have patent problems with others who already using DASH name?
2. Wouldn't we have search problems with people trying to search (let say Google) for DASH and getting lot off-crypto garbage?
Well, no. Take Ripple for instance. Ripple effect, Ripple band, Ripple merchandise, and apparently even anal sexual toys (ok its on amazon, I just googled and clicked X pages ahead to see what was down there!!)

Point being, google search has Ripple all over the first 10 hits as the crypto thing, not the other stuff. About patents, fernando can chime in, but as long as no intelectual property is violated and the object of commerce/production/service/formula is completely different, there is no problem. There is if its a logo or general branding style

What we probably will have is a DNS problem, so I hope this is taken into account quick!!

.
 
  • Like
Reactions: Walter and alex-ru