I like this logo. We just need to expand upon it with an infographic/animated infographic. Not to replace it, but to have both. Most people think BitCoin already is digital cash. If we don't combat the misinformation, then we look like a solution in search of a problem. "Who cares, BitCoin has already been around for 6 years, DASH is just another scamcoin."
I don't care if you call it CrapInYourOwnFaceCoin. If there's no definition of what the name is and means, it's a useless branding. We're internalizing again. We, who have been in the project for over a year, understand it fully. We know what it means to say digital cash. Nobody else does. Nobody knows why BTC and it's clones aren't what the misinformation has led them to falsely believe. Yes, it's a bit technical. It doesn't have to be a long-winded every detail thing. If we don't explain it a little, it won't matter what the name is. Just another abbreviation on the Ouija Boards...
Go look at the Tesla website. They break down the basics of an electric car to the point that it's almost deceptive and untrue... But that's what it takes to reach the dumb-masses. Elon is making a shitload of money, so the message must be getting across. I've spoken to many prospective Tesla buyers. They know precisely dick about electric cars or regular cars. Hell, most of them are trust-fund babies that have never worked a day in their lives and can barely spell their own names. They rank among the dumbest people I've ever met. And they're being reached with an infographic style website that almost insults a person with a brain...
http://my.teslamotors.com/goelectric
Does it mention Watts, Amps or Voltage anywhere? It relates to metrics that the dumb-masses can understand even though it borders on dishonesty in order to reach out to them. Is Coefficient of Drag and Frontal Area mentioned? Rolling Resistance? Anything about the motor's construction? Any discussion about inductive reactance? How the LiFePO chemical reaction occurs during charging and discharging? It doesn't talk about any of that. Personally, I wish it did. But, then it would go over the heads of the useless dumbsh!ts it's meant to target...