Logo discussion

Propulsion

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Feb 26, 2014
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This is great!
Does this also include an official color palette?
 

ErrorId

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Mar 9, 2014
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We'll generate an official colour palette & style guide from the chosen logo. Then on to a sexy crowdsourced WordPress theme.
Is it possible for you to talk to the designer of the winning logo after it's chosen to try and get them to do multiple color colour palettes just so we can pick the sexiest one? Or is it a one off deal?
 

LimLims

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Is it possible for you to talk to the designer of the winning logo after it's chosen to try and get them to do multiple color colour palettes just so we can pick the sexiest one? Or is it a one off deal?
Not sure about contacting them after the contest, but I can contact them during the contest and request variations & new designs. I've done that for a few of them where I like the design but want to see some changes.
 

LimLims

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I'd like to run a logo concept past you guys. The idea with this one is to be instantly recognisable at a glance, to stand out from other coins' logos, and to be accessible to a person with fresh eyes who knows nothing about crypto. Honest feedback appreciated!






 

HammerHedd

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Mar 10, 2014
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I definitely like the simple "d" better than the stenciled look, although I'm not sure if it is "the one". Is there some place we can look at some of the other submissions online, or do they all get sent straight to you?
 

LimLims

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I definitely like the simple "d" better than the stenciled look, although I'm not sure if it is "the one". Is there some place we can look at some of the other submissions online, or do they all get sent straight to you?
The submissions aren't listed publicly anywhere, they only show up in the account of the person who submits the competition. I think when the deadline is reached it goes public.

I agree I don't think the simple 'd' is the one. The shape to me is a bit off. I'm not sure what it needs though.
 

Propulsion

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Feb 26, 2014
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The red stamp one immediately makes me think of traveling or a passport stamp. No resemblance to Darkcoin or even crypto in general.
 

zXm

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I'm going to bring this up again here, though it has been discussed many times before over at bitcointalk. I really feel like the logo for DRK should address its name. I find it very odd that many believe that the word "Dark" will not instantaneously connote a set of negative attributes to the general public. Darkness has been a symbol for evil for ages.... I'm not sure why the Dark of Darkcoin is supposed to be different just because the dev meant something different.

Dark is supposed to refer to the anonymity of the coin. Darkness can connote anonymity and confidentiality, but these are hierarchically lower on the semiotic chain. Still, I think the hierarchy can be upended though with a logo like the stenciled one LimLims submitted. (The stenciled look is not my favorite, however.)
 

zXm

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Mar 22, 2014
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I should add that the endless variations on the simple D seem fine for the logo on the picture of the coin itself. (Personally, I would REALLY like to see someone with graphic design experience try to put a D on a diaphanous coin rather than a black coin). The above post referred to a phrase/logo that would accompany the coin picture.
 

TanteStefana

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Oh gosh, I like the confidential one, but I don't know how well it would scale but I really love it! LOL

otherwise, I like a capital D and thicker lines. The one logo in the bunch posted that I like for simplicity is the i-coin
 

LimLims

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Dark is supposed to refer to the anonymity of the coin. Darkness can connote anonymity and confidentiality, but these are hierarchically lower on the semiotic chain. Still, I think the hierarchy can be upended though with a logo like the stenciled one LimLims submitted. (The stenciled look is not my favorite, however.)
Yes! That's exactly my thinking (the bolded part). That was the reasoning behind one of the concept logos I did a while back, which incorporated a keyhole to the "D" to direct one's interpretation to the intended theme of privacy/security. I haven't seen a perfect design that achieves this yet. But I'm starting to think that any design that clearly directs one's interpretation towards a positive message of privacy/anonymity is preferable to a super slick but thematically ambiguous design.

I think the faster we can redirect a user's interpretation away from those shady interpretations, the better, and the logo may be our only opportunity to reach the huge proportion of people who are exposed to our brand but lack the investment to dig deeper.
 
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Propulsion

The buck stops here.
Feb 26, 2014
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What about something like a pair of hands opening a wallet and all you see is just a dark vapor/smoke inside it? Or something along those lines not necessarily a wallet? (IDK I don't know graphics)
 

LimLims

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What about something like a pair of hands opening a wallet and all you see is just a dark vapor/smoke inside it? Or something along those lines not necessarily a wallet? (IDK I don't know graphics)
That sounds like it's communicating the idea that the money in your wallet is liable to go up in smoke... :p

What I'm learning from this process is that branding is freaking hard!
 

TanteStefana

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Having some fun:

I wear my sunglasses at night....



Yah, they actually earn their millions, those Marketing people!
 

TanteStefana

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I've always loved red and black. This is too cutsie but I'm having fun :)
 

TanteStefana

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Have a GREAT day!

ok, been in California way too long, er... my whole hippy life, time to go! LOL
 

zXm

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Mar 22, 2014
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Yes! That's exactly my thinking (the bolded part). That was the reasoning behind one of the concept logos I did a while back, which incorporated a keyhole to the "D" to direct one's interpretation to the intended theme of privacy/security. I haven't seen a perfect design that achieves this yet. But I'm starting to think that any design that clearly directs one's interpretation towards a positive message of privacy/anonymity is preferable to a super slick but thematically ambiguous design.

I think the faster we can redirect a user's interpretation away from those shady interpretations, the better, and the logo may be our only opportunity to reach the huge proportion of people who are exposed to our brand but lack the investment to dig deeper.
Glad to see that you agree LimLims. I thought your D/lock logo was on the right track and probably the best I've seen so far. However, I am a bit concerned because I understand that the community as a whole will be voting on the design and it seems like most backers of this coin do not understand that without a careful marketing strategy, this coin will be simply pigeonholed as the coin for illicit activity. I really hope we do not end up with something that is a dressed up D on a coin graphic.

I'm sitting here thinking about the best words to describe the kind of positive darkness we want. I think 'anonymity' is good, 'confidentiality' is better and 'privacy' is the best. Privacy has essentially no negative connotations whatsoever. And I really can't think of any symbol superior to a lock that connotes privacy. So, it seems to me that ultimately the design should incorporate a lock into it, unless a better symbol for privacy can be conceived.
 

LimLims

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However, I am a bit concerned because I understand that the community as a whole will be voting on the design and it seems like most backers of this coin do not understand that without a careful marketing strategy, this coin will be simply pigeonholed as the coin for illicit activity. I really hope we do not end up with something that is a dressed up D on a coin graphic.
I share your concern. Still thinking about the best way to approach this.
 

Enzwell

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Just messing with some lines, going with simplicity.
I kinda like the font I came up with, but overall, meh, useless.
...and simplifying the previous logo. :D

(No way I can change my name here I guess? Didn't realize it was going to be my "handle".)
 

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DieCommieScum

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The colored ones with the lowercase d should be reserved for CanadaCoin, because it looks like a hockey stick.
 

HammerHedd

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These are probably stupid, but just in terms of the conceptual direction, thoughts?
No, not stupid at all... I like the concept of the circle not being a coin, just suggesting it. It could also scale well, and isn't the heavy black spot of a logo that we all dread :)