I propose to make a step back and evaluate where do we stand. That's because I believe the confusion about marketing goes deeper than the conundrum around Transform PR developments.
Firstly let us face it: we are the lunatic fringe (in the most positive sense of the term) of society. What DASH wants to achieve? Perhaps to be accepted as "A Privacy-Centric Crypto-Currency" as the original Darkcoin / DASH Whitepaper states. It is based on Satoshi work that defines Bitcoin as "A purely peer-to-peer version of electronic cash (that) would allow online payments to be sent directly from one party to another without going through a financial institution," so it is quite clear that what Bitcoin / DASH and the crypto community as whole wants (can, it may be able to...) achieve is a gigantic shift of biblical proportions that would disrupt the very core of the way how the world works. Never before an invention had a chance to face off with the powers to be and, perhaps, even win. (or at least find its niche)
At one hand we have a brilliant team of developers and tireless people around the foundation putting endless hours into creating a narrative about this exciting project but we got caught into the ancient PR (as in Press Releases) thinking that does not live up to the genius of the project itself. Moreover, we face the very core question each new product (idea) faces: who is our "buyer persona," who is our ideal customer, our target?
To place a PR or an interview into CriptoNoticias or CoinTelegraph, contrary to the popular belief, does not do us much good.
Luckily we have several very CLEAR pointers:
-- DASH is an ASSET
. In the U.S. it is a virtual currency and as such "treated as property for U.S. Federal Tax Purposes," and in tungfa
's native Germany, it is a "private money" that can be used in "multilateral clearing circles," and in Australia DASH, and all other crypto-currencies is "an asset for capital gains tax (CGT) purposes." A crystal clear disclaimer ("DASH fiat value might go to zero") can than be used to promote Class "A" shares of the DASH, that are its MASTERNODES. As I type this, one DASH is priced at $3.70 and each MN provides an income of 0.34 DASH per day. That gives 0.34 DASH x 365 days = 124.10 DASH a year x $3.70 = $459.17 dividend per a year on an investment of $3,700.00 pays an investor a hefty 12.41% interest a year. The Wolf of Wall Street
anyone? We can sell the idea of PROFIT to the wider audience. With a fantastic twist: think of Jobs and Wozniak working in the garage on Apple. And now think of them giving you a chance to MAKE PROFIT while they are still development what ended up being the most valuable company in the world. if this is not a framework for a fantastic pitch, I do not know what it is. Thusly, we have our targets - investors all over the world. A small script can run these numbers in real time and provide with historical values, all of which are beneficial for the DASH.
-- DASH transfers MONEY. (instantaneously, almost fee free) Yes, we want DASH to become The Money of the future but for now we have a huge number of people that transfer the money via Western Union et.al, a money-grubbing bastards I'd like to see vanishing from the face of Earth. "WorldRemit Gets $45M At A $500M Valuation To Grow Its Mobile Money Transfer Business," to "a remittance market that the World Bank estimates will be worth $610 billion in 2016." Well, isn't that a service for the future our Governance model can fund to be developed and than reach out toward the retail customer and venture capital alike?
-- DASH is PRIVATE.
Kristof Atlas was paid to analyze the code and "identified no significant security vulnerabilities in the closed source Darkcoin (now DASH) code." Now think:
a) of people like Nick Szabo etc., that may be approached to analyze what DASH's advantages might mean for the new world of the crypto;
b) of people like Snowden, Occupy, Ai Weiwei, Assange, Greenwald and yes, Chomsky et.al, that value privacy and anonymity in the Orwellian nightmare the powers to be have been creating for all of us and think dissidents, journalists or simple a people in need for private and anonymous payments to their therapists... and you'll see how we'd be able to start building, not only awareness, but also the businesses around numerous features DASH offers;
c) of academics like David Graeber and his Debt: The First 5000 Years
book. We approach him to pull Atlas, and analyze (and publish) what DASH might mean. And yes, we pay him for his work. Compare that with the idiotic payment for Press Releases Google started to penalize a year or so ago...
Opportunities are endless
-- DASH is INNOVATIVE.
Evan is Benjamin Franklin of crypto. His Governance Self-sustainable Decentralized Governance by Blockchain idea is a social experiment of the highest order. Academics and students alike can, in real time (Dash Whale) follow the experiment and talk / write about it...
I can go on forever but would like to hear is what I wrote here idiotic or not first