Rebranding Followup

yidakee

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I just had a thought, I hope eduffield fernando tungfa TaoOfSatoshi have a chance to read and cast their opinion, and everyone else of course,

Like crypto's defy all known logic in classic finances, I propose a very slight defiance to the classic rebranding philosophy. Lets keep the wonderful logo and call it DASH or whaver. Every other single aspect of the rebrand (forum, main website, twitter, email accounts, foundation, facebook, etc etc oh yeah, and the code for release too!) follows the professional advice of said PR company.



DASH, Ding-Dong, whatever, hopefully starting with D for my idea of course...

That would

a) Keep the spirit of Darkcoin alive
b) Send a clear message to the crypto community, just like OpenBazaar did, of the mission statement actually having strong morals behind it, so much so it's community is willing to have a name change.
c) Massively simply transition, one huge less headache and man hours to deal with (the logo and lettering style)
d) 98,37% of the world population still has no clue about BTC anyway, and the re-brand with this amazing team, would kick some serious butt in the VC field, with an honest face, in all directions

.
 
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darkwing

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I just had a thought, I hope eduffield has a chance to read.

Like crypto's defy all known logic in classic finances, I propose a very slight defiance to the classic rebranding philosophy. Lets keep the wonderful logo and call it DASH or whaver. Every other single aspect of the rebrand (forum, main website, twitter, email accounts, foundation, facebook, oh yeah, and the code for release too!) follows the professional advice of said PR company.



DASH, Ding-Dong, whatever, hopefully starting with D for my idea of course...

That would

a) Keep the spirit of Darkcoin alive
b) Send a clear message to the crypto community, just like OpenBazaar did, of the mission statement actually having strong morals behind it, so much so it's community is willing to have a name change.
c) 98,37% of the world population still has no clue about BTC anyway, and the re-brand with this amazing team, would kick some serious but in the VC field.
It's actually how companies update their logos in order to avoid confusion faced with something totally different. In a series of steps you change a logo until you reach the level of "newness" you want/need.

I'd definately say keep the D.
 

BrainShutdown

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A lot of people dissing the name - DASH is good it just needs getting used to. If someone in the street says 'whats Dash?' and someone says 'digital cash' they go 'oh yeh'. you have to think ahead with it :)
Change is never easy, even when it's for the best.

Don't loose focus Evan (and team), this too shall pass ;)
 
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jimbit

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will that be cash, dash, or CC? asked the cashier.

digital cash. keep the D. most google searches are dash-cam stuff.. so SEO will not be very hard to overcome.

The more I think about it.. the more I like it. (the name change.)

also the masternode voting is good to.. each MN gets one vote.
 
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yidakee

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will that be cash, dash, or CC? asked the cashier.

digital cash. keep the D. most google searches are dash-cam stuff.. so SEO will not be very hard to overcome.

The more I think about it.. the more I like it. (the name change.)

also the masternode voting is good to.. each MN gets one vote.
masternode voting? I totally missed on that. What's the premisse?
 

jimbit

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masternode voting? I totally missed on that. What's the premisse?
I just remember seeing it.. here is a snippet from page 7
. Then let each masternode take a vote. A masternode can send 1 DRK to one of 3 addresses each representing a candidate. Any transaction noise at the receiving addresses can be filtered by seeing if the originating 1000 DRK address was on the masternode list at the time of the vote. Multiple votes, or votes for multiple candidates from the same masternode are filtered away to ensure 1 masternode, 1 vote. There may need to be some special filtering rules for start-many MNs, but I'm sure there's a way to make it work.
 

ErrorId

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Having slept on it and after a full day of thinking about it. I am now convinced Dash can really work here.

"Dash is digital cash"

It just works.
 

TanteStefana

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DASH is easy to say though compared to XDC or DC for quick real world use. I think Digital Cash with DASH for short/market ticker. DASH also looks better in all caps.
I hate to say it, but for all the arguing and brain storming, I really haven't seen anything better than DASH. It's super bland, yah, but it works and it makes sense.
 
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tungfa

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Yes and no. As I mentioned above, I think the current name has tons of sex appeal to a certain demographic, but once that demographic is saturated, the name becomes a liability. A re-brand could be approached in several ways, some of which we have discussed in foundation board meetings. In the end I think we should consult a marketing firm and get their input. We can use their advice or ignore it at our discretion.

My initial thought was to do it in phases, first rebranding InstantX to Dash to force the name association. Then do away with the Darkcoin name at some point in the future. I haven't formally proposed this, however, and there are some good arguments against it, but I think it addresses your specific concern nicely.

There is much more to discuss and consider. As Evan said, this is still an exploratory phase.
eltito
good to see you back

regarding 'exploratory phase'
we better sort this out fast
Edit: ASAP
because as far as I know there are a ton of projects on hold , others prosponed .... as it is all based on branding

I do not think we can afford to take a 1-2 month break to sort out branding !!
the sooner the better !

(I consider myself on standby as a lot of projects i did over the last 2 month all have to be rebranded, np for that, but I will not put out more work under an obvious wrong logo)
time is of the essence !
 
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TaoOfSatoshi

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We hit some rough patches lately tungfa, but on this we are 100% in agreement. There is so much more work to do!
eltito
good to see you back

regarding 'exploratory phase'
we better sort this out fast
because as far as I know there are a ton of projects on hold , others prosponed .... as it is all based on branding

I do not think we can afford to take a 1-2 month break to sort out branding !!
the sooner the better !

(I consider myself on standby as a lot of projects i did over the last 2 month all have to be rebranded, np for that, but I will not put out more work under an obvious wrong logo)
time is of the essence !
 

ichigo13

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Please don't tear me apart for not sticking with the "D".

I gave it a little thought and came up with this.

Secure Private Anonymous Radical Currency/Cash

SPARC

Fast like a spark (InstantX), secure due to being a cryptocurrency (miners, masternode network etc), private as in you have control of it (not sure if we can go with "personal" here), anonymous due to mixing/darksend, radical because it's a breakthrough solution to payment systems and finally the currency/cash to make sure everyone gets what we are talking about.
 

raze

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I support a name change, but "Dash" is a bad name (suggestions derivative of it aren't much better either). I get it. It's clever. It makes sense. But it's bad aesthetically. Bland, cheesy, and cheap sounding for something that is meant to be a serious financial instrument. And it's frustrating to see so many people who don't see it. Maybe it's because I come from an artistic background and most here probably come from a tech background, I don't know. But I do think changing to "Dash" would be a mistake. As much as I think a name change is necessary for wider adoption, given the choice between Dash and Darkcoin, I'd rather just stick with Darkcoin.

A professional marketing firm really needs be involved in this, and not just for assessing the feasibility of "Dash", but for help choosing the name itself.
 

yidakee

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I just remember seeing it.. here is a snippet from page 7
I totally fully disagree, sorry jimbit.

Darkcoin Foundation

Objectives;

Article 1

Support Development
Darkcoin is an open source project and, as such, anybody can contribute and make changes. The Foundation supports the core team of developers so they can keep advancing the vision of Darkcoin and maintaining the code secure. This is done by providing some infrastructure and tools, as well as paying to some developers so they can dedicate their time to Darkcoin.
Article 2

Empower the Community
The Foundation stablishes procedures and suport tools to help the Darkcoin Community achieve the goals and projects they start. This is done in a transparent way and upon request of the members of the Community.
And the star show of my point

Article 4

Represent Darkcoin
The Foundation defends the interests of the Darkcoin Community and Developers in those places where an organized voice is needed and they can’t be present directly, or a legal entity is required.
Masternode voting excludes everyone else, may that be a personal non-technically-minded-yet-big-wallet-investor, or a VC start-up entrepreneur, or general interested parties..

IMHO, it is up to the Foundation Board to figure the direction they want to take about this. Be it free voting, direct decision, pseudo-oligarchic socialist scheme of balloting, whatever. This is one of the whole points of the Foundation. To organize things.
 

Dunedoo

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stop. you have all you need...




...reduce it to the max. D is enough.
behind the scenes it will be "darkcoin" for the one, "dash" for the other... its just D

I work in the advertising-bizz - not that it should have any weight - but I see many companies around here paying a lot of money to make their complicated brand-names to a clever sign or just a character.

only disadvantage - not easy to resolve in the web.
but we have a clever community - so go on!
This logo is really cool. Forget dash as the brand name. Just D is great!
 

TanteStefana

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I can only concur with vertoe yidakee and probably many others that didn't catch my eye in the long thread.

Re-branding the entire name that this project represents has some very bad aftertaste for me, not to forget keeping the entire community in the dark about this. There was already problems with proprietary code in the first place and this does not strengthen the foothold DRK has for me when it comes to transparency and openness, ironically!

I do feel glad after all now not having bought into a MN just before such shocking news, I hope it will sort itself in the end we can all find a place we can call "home" :D

My 2 NXT (who would have thought that DRK could ever fail to maintain it's position in my heart, I am truly stunned by these news and saddened truly to the core :(
I'm sorry, but I just can't see how a name change, something discussed for a YEAR, is 1. so shocking and 2. changes anything important about Darkcoin?

We have had so much negative feedback regarding our name, Darkcoin. Andreas Antonopoulos talks about Darkcoin as if it's threatening, dark and scary. It can't shake it's nefarious undertones. This puts us in a VERY limited niche market. This was never my hopes for this coin.

A name change can only move us forward. If the name is so important that people would rather this fantastic project - with so much to give the world - should languish rather than flourish under a "cool" name, well then I give up. And I wouldn't blame Evan for giving up either. Why put your whole being and all your efforts into something you had hoped would change the world, when your very supporters want to marginalize your project?
 

TanteStefana

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Now this is going to get confusing DASH and Dashcoin
http://coinmarketcap.com/currencies/dashcoin/
hardly, they're dead. And I think the Foundation cut a deal with them so it's all up and up if we use DASH. Also RE: the "disabilities" thing. You can't find a single name that isn't used in some other way. Question is, would it get in the way? I highly doubt it. Regarding the my little pony thing, heck why not go to Santa and make fun of Dasher? I mean, WTF? Who knows about MLP names except a small group of people? And how does that pose a risk to our coin? Fan fiction innuendos?
 

yidakee

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Please don't tear me apart for not sticking with the "D".

I gave it a little thought and came up with this.

Secure Private Anonymous Radical Currency/Cash

SPARC

Fast like a spark (InstantX), secure due to being a cryptocurrency (miners, masternode network etc), private as in you have control of it (not sure if we can go with "personal" here), anonymous due to mixing/darksend, radical because it's a breakthrough solution to payment systems and finally the currency/cash to make sure everyone gets what we are talking about.
Radical ... there, the looming ghost all over again! I proposed SAFE, secure, anonymous, fungible, exchange ... didnt manage to fit the instant there. Tells part of the story, but not all the "technical" story, so fail.

That sort of thing would have to be absolutely brilliant, and for it to be perfect, very rare indeed.

Dash ... Digital Anonymous Secure .... Humus. I love humus, with fresh cut carrots sticks...

see?

DASH, or dash ... just like cash, says it all. Legally!!! Mainly legally!! We can break that barrier! Digital Cash. To be "cash" legally, it must be x,y,z in legal terms, and our anonymity layer by the Masternode network, and the way it denominates funds, permits us overcome the final digital barrier of real digital money - BTC is not fungible and we are!!

Joe in the street don't give a damn about this!

That is why the new age of branding is "idiot prof"... PayPal, Apple Pay, Square, Circle... VISA is what, 1990's? Mastercard too? SWIFT maybe a little newer idk, I kinda guessing here... Seem the longer out living the dumber we become, but thats another discussion.

Digital Cash, in legal terms, if I'm not mistaken, has never been achieved in society, until potentially now, precisely because of provable legal fungibility....

Make it idiot proof and BOOM, no one understands its whats underneath, but they'll use it because its self explanatory, even in legal terms. Digital cash named DASH. Sprinkle InstantX over DASH... its almost magical!

The name DASH is kinda brilliant, and way better that Bitcoin... say each 10x in a row, I dare 'ya!

Dash, just like cash, has a great snappy no bullshit, straight to business tone to it.
 
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Kong

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If we changed tomorrow, everyone in the entire crypto world would know "instantly" and instantly recognize the change ... maybe a few blogs and websites might not pick it up immediately, but with our excellent PR group in the making, that info would quickly spread like wild fire.
'
What about the news in the Wired Magazine or the Guardian? These are mainstream medias and there readers won't recognize the namechange...
 

TanteStefana

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What about the news in the Wired Magazine or the Guardian? These are mainstream medias and there readers won't recognize the namechange...
Personally, I think it'll be such welcomed, and certainly big news, even they will pick up on it and we'd get another article out of it.
 

yidakee

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'
What about the news in the Wired Magazine or the Guardian? These are mainstream medias and there readers won't recognize the namechange...
They will !! Because its a great story as it is! Already full of controversy and a full year of trial by fire!!
They'll pick it up through our PR and eat it like candy!! This can be very huge indeed.
 
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ichigo13

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Radical ... there, the looming ghost all over again! I proposed SAFE, secure, anonymous, fungible, exchange ... didnt manage to fit the instant there. Tells part of the story, but not all the "technical" story, so fail.

That sort of thing would have to be absolutely brilliant, and for it to be perfect, very rare indeed.

Dash ... Digital Anonymous Secure .... Humus. I love humus, with fresh cut carrots sticks...

see?

DASH, or dash ... just like cash, says it all. Legally!!! Mainly legally!! We can break that barrier! Digital Cash. To be "cash" legally, it must be x,y,z in legal terms, and our anonymity layer by the Masternode network, and the way it denominates funds, permits us overcome the final digital barrier of real digital money - BTC is not fungible and we are!!

Joe in the street don't give a damn about this!

That is why the new age of branding is "idiot prof"... PayPal, Apple Pay, Square, Circle... VISA is what, 1990's? Mastercard too? SWIFT maybe a little newer idk, I kinda guessing here... Seem the longer out living the dumber we become, but thats another discussion.

Digital Cash, in legal terms, if I'm not mistaken, has never been achieved in society, until potentially now, precisely because of provable legal fungibility....

Make it idiot proof and BOOM, no one understands its whats underneath, but they'll use it because its self explanatory, even in legal terms. Digital cash named DASH. Sprinkle InstantX over DASH... its almost magical!

The name DASH is kinda brilliant, and way better that Bitcoin... say each 10x in a row, I dare 'ya!

Dash, just like cash, has a great snappy no bullshit, straight to business tone to it.
Swap Radical for Revolutionary. Does it spark more interest now? :D
Look at SEPA (Singe Euro Payment Area). It's a big hit and the name contains the main idea behind it.

DASH is ok but if I was a game developer I would not name my game "Computer Game" or "Digital Game".
 

Kong

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Bitcoin is the leader of the cryptocurrencies. You want to be a competitor to bitcoin and you want that the people recognize that your coin is a crytptcurrencie but better than bitcoin, because of its privacy feature? Name it Bitcash!