Rebranding and Scalability

Sub-Ether

Well-known Member
Mar 31, 2014
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I responded to this question in the BCT thread, that coin and the rights to the name Dashcoin were acquired by the foundation prior to this announcement. So from that perspective we have the rights and even prior art. No "coin" suffix is being proposed though, Evan is considering calling the platform Dash - digital cash.
Noted, missed that post. But still think taking someone else's identity is a bad idea, and we should stand by the name we have and build on top of it.
 

oblox

Well-known Member
Aug 6, 2014
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You guys are more than able to try to find a more fitting name but given the exposure to existing logos for immediate recognition (stuck in the constraints of D-words), Dash seems appropriate for a few reasons:

1. It drops the coin aspect... it's a platform that not only functions as a currency but far more than that in terms of network attribution
2. Dash - Word play and mashup of Digital Cash
3. Dash - Synonymous with fast, speedy, quick--all appropriate for IX technology

Bringing up the discussion of Dash being a laundry detergent is as stupid as comparing Apple's brand to fruit. It's a name and what you do with that name that differentiates you.
 

aristokrat

New Member
Dec 27, 2014
24
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deus coin

"Deus is Latin for "god" or "deity". Latin deus and dīvus "divine", are descended from Proto-Indo-European *deiwos, from the same root as *Dyēus, the reconstructed chief god of the Proto-Indo-European pantheon." ***Wikipedia
 

Minotaur

Well-known Member
Foundation Member
Apr 7, 2014
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Noted, missed that post. But still think taking someone else's identity is a bad idea, and we should stand by the name we have and build on top of it.
Yeah it has sure been a long debate and I truly believe Evan considered everyone's opinion long and hard before deciding to go a different route. I think the name can still be discussed but the decision of re-branding is really taken and I think we should support him. I truly believe is for the best and a lot of good things will come from this.
 

aaxx1503

Active Member
Feb 28, 2014
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As I've said before I don't think a name change is going to make any quantifiable difference to adoption, but "Dash" is just... a bit crap.

100% behind dropping the "coin" bit though.
You know what Dash reminds me of? When they renamded XBMC to fucking "Kodi". It's like they took the first and worst name possible and stuck to their guns even though the community thought it was just terrible. A good name should be pretty much universally liked with a few exceptions. A name that people really resonates with them and clearly "dash" isn't it, can we stop suggesting it?
 
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oblox

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Aug 6, 2014
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You know what Dash reminds me of? When they renamded XBMC to fucking "Kodi". It's like they took the first and worst name possible and stuck to their guns even though the community thought it was just terrible. A good name should be pretty much universally liked with a few exceptions. A name that people really resonates with them and clearly "dash" isn't it, can we stop suggesting it?
Ah yes, because "XBox Media Center" was appropriate to stick with after branching out beyond the Xbox platform. I love how you are suggesting universally liked when the community of crypto is so minute, it isn't even funny. How about polling normal citizens across various countries on their thoughts and feelings toward Darkcoin. Guarantee you (and saving you time, effort, and money in doing so) that Darkcoin wouldn't be universally liked. Again, you're more than welcome to put up a new name.

The coin should be dropped though, regardless. It's more than just a coin.
 

aaxx1503

Active Member
Feb 28, 2014
113
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Ah yes, because "XBox Media Center" was appropriate to stick with after branching out beyond the Xbox platform.
Yes and the learning channel (TLC) is all about learning with all the garbage reality shows they show on there. XBMC or not, Kodi is a fucking terrible name. Just horrible. Like Dash.
 

oblox

Well-known Member
Aug 6, 2014
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Yes and the learning channel (TLC) is all about learning with all the garbage reality shows they show on there. XBMC or not, Kodi is a fucking terrible name. Just horrible. Like Dash.
And your meaningful contribution for a new name is what exactly? It's easy to disregard it if you aren't contributing your own ideas. Further, if you actually looked at the reasons behind using the name "Dash" you would see it is fitting vs your Kodi example which doesn't represent anything other than changing a name for the sake of rebrand.
 

poiuty

Active Member
Nov 26, 2014
408
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Darkcoin sounds great.
Dashcoin not so good.
Vote against a change name.
 

TaoOfSatoshi

Grizzled Member
Jul 15, 2014
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Dash Nation
www.dashnation.com
Curse my swing casino job, and it's associated weird sleeping schedule, but hold on, wait a minute....

YES!!!!!!

Congrats to Evan for taking this painful for some but necessary step to achieving our long term goal of competing with or possibly surpassing Bitcoin!

Even though it will render my PR efforts obsolete, my position on this subject has been clear, this is absolutely what needs to be done to achieve mass adoption for ALL of Darkcoin's merits.

Stop the press, I never thought this day would come, and I couldn't be happier.

Dash Dalmatian

#DashisDigitalCash

Dash Twitter PR Initiative

OK I'm ready.

Let's do this!!!

eduffield Thank you, Thank you, Thank you, a million times thanks!

All: Let's punch it, and see the full capabilities of this bad boy...
 
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Minotaur

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Foundation Member
Apr 7, 2014
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As I've said before I don't think a name change is going to make any quantifiable difference to adoption, but "Dash" is just... a bit crap.

100% behind dropping the "coin" bit though.
About adoption you are wrong, Evan wouldn't do this in a vacuum just because it is a theorized problem. We have received direct comments from potential partners (existing crypto services, merchants, exchanges, etc) were they liked the technology, but would consider adding DRK only if the name is changed. So basically changing the name does not guarantee we will be added on several places but it does open the possibility.
 

Bergstrom

Well-known Member
Foundation Member
Dec 12, 2014
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Malmö
Curse my swing casino job, and it's associated weird sleeping schedule, but hold on, wait a minute....

YES!!!!!!

Congrats to Evan for taking this painful for some but necessary step to achieving our long term goal of competing with or possibly surpassing Bitcoin!

Even though it will render my PR efforts obsolete, my position on this subject has been clear, this is absolutely what needs to be done to achieve mass adoption for ALL of Darkcoin's merits.

Stop the press, I never thought this day would come, and I couldn't be happier.

Dash Dalmatian

#DashisDigitalCash

Dash Twitter PR Initiative

OK I'm ready.

Let's do this!!!

eduffield Thank you, Thank you, Thank you, a million times thanks!

All: Let's punch it, and see the full capabilities of this bad boy...
Ha!

Dash Dalmatian, that is where I am from...
 
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Minotaur

Well-known Member
Foundation Member
Apr 7, 2014
452
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As I've said before I don't think a name change is going to make any quantifiable difference to adoption, but "Dash" is just... a bit crap.

100% behind dropping the "coin" bit though.
About adoption you are wrong, Evan wouldn't do this in a vacuum just because it is a theorized problem. We have received direct comments from potential partners (existing crypto services, merchants, exchanges, etc) were they liked the technology, but would consider adding DRK only if the name is changed. So basically changing the name does not guarantee we will be added on several places but it does open the possibility.
 
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oblox

Well-known Member
Aug 6, 2014
1,032
537
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About adoption you are wrong, Evan wouldn't do this in a vacuum just because it is a theorized problem. We have received direct comments from potential partners (existing crypto services, merchants, exchanges, etc) were they liked the technology, but would consider adding DRK only if the name is changed. So basically changing the name does not guarantee we will be added on several places but it does open the possibility.
That's to be expected. Hard to argue English language and connotations as being a major deterrent. Some of us that are for a rebrand actually want Darkcoin to succeed. And you know what success is... having the largest possible userbase. If a name prevents people (be it end users, merchants, service providers, etc) from using it, it's doing more harm than good. With all the technological innovations the team has provided in Darkcoin in such short order, limiting its success because of some misguided ideas surrounding the word "Dark" seems unfortunate (and something that can easily be prevented early on with a proper rebrand).

People need to suck up their pride and if they like the name so much, you can easily change the code yourself to still show Darkcoin. Maybe even add a hidden config setting called legacy mode for all the people deadset on being stuck in old ways. lulz.
 

TaoOfSatoshi

Grizzled Member
Jul 15, 2014
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Dash Nation
www.dashnation.com
That's to be expected. Hard to argue English language and connotations as being a major deterrent. Some of us that are for a rebrand actually want Darkcoin to succeed. And you know what success is... having the largest possible userbase. If a name prevents people (be it end users, merchants, service providers, etc) from using it, it's doing more harm than good. With all the technological innovations the team has provided in Darkcoin in such short order, limiting its success because of some misguided ideas surrounding the word "Dark" seems unfortunate (and something that can easily be prevented early on with a proper rebrand).

People need to suck up their pride and if they like the name so much, you can easily change the code yourself to still show Darkcoin. Maybe even add a hidden config setting called legacy mode for all the people deadset on being stuck in old ways. lulz.
+10000 Oblox, we don't agree on everything, but I'm 100% with you on this one:

Dash. It's Digital Cash.

It's brilliant.
 

yidakee

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Foundation Member
Apr 16, 2014
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FAIST

Fungible, Anonymous & Instant Transactions ?

unfortunately it reads like "feist", and trolls would have a kick about it looool
 

yidakee

Well-known Member
Foundation Member
Apr 16, 2014
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SAFE

Secure, Anonymous & Fungible Exchanges
 

masternode

New Member
Mar 9, 2015
39
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You guys are more than able to try to find a more fitting name but given the exposure to existing logos for immediate recognition (stuck in the constraints of D-words), Dash seems appropriate for a few reasons:

1. It drops the coin aspect... it's a platform that not only functions as a currency but far more than that in terms of network attribution
2. Dash - Word play and mashup of Digital Cash
3. Dash - Synonymous with fast, speedy, quick--all appropriate for IX technology

Bringing up the discussion of Dash being a laundry detergent is as stupid as comparing Apple's brand to fruit. It's a name and what you do with that name that differentiates you.
Dash can also be seen as short for Dark Cash. I'm suprised no one even realized this, as it really contributes to how ideal the name really is.
 

GermanRed+

Active Member
Aug 28, 2014
299
109
113
How about Darecoin as in DareDevil? The act of Evan to bankster is more like Murdock to Kingpin. Plus, we can keep Darkcoin name by setting 1 Darkcoin equal 1000 Darecoin to honor the early adopters. 1 DRK = 1000 DRE.
 

Minotaur

Well-known Member
Foundation Member
Apr 7, 2014
452
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What is the plan at this time? How will we proceed with a potential re-branding?
Well the first step was for Evan to share his decision about rebranding with the community so we could all discuss it and share our opinions about it.

After that, the first thing we need to know is whether we would be using the same colors, fonts, logo, and if not what is changing. When that is clear, I think we will have to start from rebranding the wallets, our main websites: darkcoin.io and darkcointalk.org and all social media sites.

Before we flip the switch, we will need to do a proper press release about it, share it with the media, do interviews, so on and so forth. Then when is finally official we go crazy in social media, release the new video, etc.

So we still have a lot of work in front of us.
 

moli

Grizzled Member
Aug 5, 2014
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How about Darecoin as in DareDevil? The act of Evan to bankster is more like Murdock to Kingpin. Plus, we can keep Darkcoin name by setting 1 Darkcoin equal 1000 Darecoin to honor the early adopters. 1 DRK = 1000 DRE.
I'll sell my Darkcoins to you for less, 100 EUR for each DRK. :D