I like to look at these things as a cost per million views. Right now i'm assuming you get somewhere between 1-3 million views between all your sources per month. Generally we could easily pay 10k for a million targeted views. So you have to sell the idea that adding 10 people to your staff is going to make you much bigger. You might see the same resistance when amanda wanted to scale up into a more professional show and MNO's liked the existing thing, or didn't understand why it wasn't good enough. I would start much smaller and venture to guess the mood of the MNO's this voting cycle may not favor any big deals as the price is not up with expectations.