Pre-Proposal | 'The DASH San Francisco Marathon 2018' - Title Sponsor & 'Official Payment Partner'

[greencandle_jeremy]

@Aragon31 I am not in a position to predict where the price of Dash will be a month from now. MNOs will review each proposal as they have in the past and make their own determinations as to what best suits the network. If they support this project, Green Candle will gladly do our part.

 

[Household Name®]

I know you dont care, but we do.

Submitting a proposal more than 1200 dash for a sponsorship will be voted down by a 200 vote margin.

Hi Argon––

We understand your valid budget concerns, and care very much about the discourse. This is the nature of a decentralized platform––many voices, many ideas.

But the goal here is adoption. Merchants accepting DASH, and consumers using it.

TSFM has a pre-existing audience in a state with over 40 million residents. We're not pitching a 'build-it-and-they-will-come' proposal. They're already coming. We just piggy-back on their event and brand equity.

Here's a CNBC headline from the future:

"For the first time this year, The San Francisco Marathon is accepting a major cryptocurrency, DASH, as payment registration."

Household Name take on challenging, never-been-done-before projects: putting a glider in space; flying paragliders off Mount Kilimanjaro; sponsoring a major marathon with crypto.

Do we think Treasury will fund us? We're naturally optimists, and willing to invest 5 Dash to find out.

 

[superkimb]

To the DASH Community––

We're excited to announce The San Francisco Marathon have (pending community voting approval) agreed to sign DASH as Title Sponsor and 'Official Payment Partner' for the 2018 event this July 29.

We propose an experiential platform to claim an ownable space in the consumer's mind; a first-mover opportunity to define the core of the DASH brand and meaning.

In a 1-to-3 year business strategy, DASH will become the de facto sponsor of the world's MOMENTUM SPORTS, aligning itself on a human scale with events that showcase the human experience and emotions: the preparation, the commitment, the celebration.

The San Francisco Marathon is the premier west coast marathon. Recently celebrating 40 years, TSFM is at the leading edge of innovation and fully committed to a 'technology marathon.'

A significant opportunity for DASH awareness and adoption with a profile-raising headline:

A globally watched event showcasing a commitment to DASH core values to an audience of Silicon Valley and tech influencers.

Unveiling of the Ogilvy or Tharp & Clark design on a global stage. Pre-race and onsite branding with significant B2C reach.

Guaranteed live TV coverage from CBS affiliate KPIX 5, the 2018 official media partner.

An unique opportunity for Core Team to informally meet the top 200 technology influencers as our VIP guests.

A targeted merchant outreach campaign will run in advance of, and in proximity to, specific experiences that connect the brand/transactions to potential users.

World-class photography will capture the training and race experience for local OOH and online marketing.

A phased roll-out program will build awareness over 3 months towards marathon day.

People don't remember marketing, they remember experiences. Group experiences. 'Momentum Sports' like marathons require the least advertising. They are advertisements.

The platform we propose is simple, direct, and organic to the brand; further, it comes with a road map for success:

What Red Bull built in the extreme sports space, DASH will build with MOMENTUM SPORTS.

Our full proposal: https://www.clearslide.com/view/mail?iID=h66Qd5Kr2qQ85jjXBL82


Legal
These are early days in the adoption of crypto. Earlier still in marketing them. There is potential legal jeopardy we must be mindful of to protect the nascent brand. Until SEC issues further guidelines on marketing, wise counsel suggests investing in a less direct approach of event sponsorship.


About Us
Household Name® is a Brooklyn-based advertising, social media, and experiential communications company with a focus on crypto. We look for synergies that combine directed outrageousness with pressure-tested analysis.

We field a team of 20+ year industry veterans of the top US agencies with extensive retail banking experience on Mastercard 'Priceless', Citibank, and BNY Mellon.

An ideas company to our core, we generate original concepts and strategies that connect ideas with brands, and brands with people.

This summer, you could be watching (or running) 'The DASH San Francisco Marathon.' Please up-vote/share to make it a reality. Together we can push DASH ahead of the crypto pack!

We look forward to your comments and suggestions.

Thank you for your consideration.

Team Household Name®

Adrian Saker | Founder & Creative Director | Household Name | Brooklyn NYC

Wow! It is a very ambitious project but it will bring really good results for Dash.

It is not clear to me if your proposal contemplates if the participants of the marathon instead of making a normal registration, they do it using some chips purchased with Dash. And all the merchandise be bought with Dash, in this way it would give a lot of usability to the currency during the registration process, before and after the marathon.

Good luck, I hope your proposal is approved by the master nodes.

 

[Household Name®]

Wow! It is a very ambitious project but it will bring really good results for Dash.

It is not clear to me if your proposal contemplates if the participants of the marathon instead of making a normal registration, they do it using some chips purchased with Dash. And all the merchandise be bought with Dash, in this way it would give a lot of usability to the currency during the registration process, before and after the marathon.

Good luck, I hope your proposal is approved by the master nodes.

Hi Superkimb––

Yes, participants will be able to pay their marathon registration with Dash. Also merch & apparel purchase.

But the biggest coup is TSFM (a merchant) are willing to accept their sponsorship fee in Dash. This is a huge PR story in itself.

Thank you for your support!

 

[The philosofers coin]

From what I have seen heard and read, most of this advertisement campaign's have gained very little traction.
People pretty much don't seem to care, about using Dash or any other crypto as a payment method and those that are new to crypto, just want to invest in a coin that gains them millions.
Till date I have seen little to no evidence that people: respond in a way, cool thanks to the ad I learned that Dash was superior to other coins. In fact it seems like all they wanna do is promote their coin, no substance from about why their coin in anyway is a better currency, just some marketing hype words to back up their claims, and nobody to push back against them either. (Please feel free to proof to me otherwise)

If this was a much smaller portion of are current budget than yes, but right now there are far better ways to improve Dash.

What furthermore was a great eye opener was the response of Amanda, I don't have the direct quote, but it was something like this: "While trying to get into contact with mainstream media, it was clear they where not at all interested in Dash, to them the difference between Dash and btc, was simply to small." Sadly I have to agree with her, people don't get why Dash would be any better, until we have a big enough difference these types of advertisement are simply going to be very ineffective. If we do have this money to spend I much more prefer to spend it in places where the benefits of Dash are already felt, and therefor understood which means in 3th world country's seeing the need, low fee's, free education in use, and free dash, and that one time handout could potential save lives in the progress. Other places would be people that target truthers, anti-government types, anarchists and so forth. Or maybe pay people to actively be a part of discussions, to educate others, including on Reddit.

No's for me for mainstream type of things until Dash has sufficient difference from btc and other such coins.

 

[geolibertarian]

What an interesting and exciting proposal!

However, I have to echo what a few others have said... it may not be the best use of funds to push for mainstream advertising/adoption until "Evolution" is out and there's a more noticeable difference between BTC and Dash to the average user. Once it becomes clear it's much easier to use, then yes it would be an easy yes vote for these types of sponsorships for me.

On the other hand... if I could get a 50% discount on my ticket, I would 100% find a way to get Dash, no matter how difficult it is! I would *probably* find a way to get Dash for a 15-20% discount (similar to Purse.io for Amazon or Bitcart for gift cards). I *might even* find a way to get Dash for a 5-10% discount. People will jump through hoops for a discount. To get a few cent discount, people still clip coupons.

You said you'd try to negotiate a discount to accept Dash, let's hear what kind of deal you can get for getting a discount for using Dash. Perhaps the MNO's would even be willing to "subsidize" the payment fee to TSFM if people are paying in Dash (i.e. give a 50% discount and supplement the rest, or maybe just 40%, from the treasury). The numbers may be a bit extreme and should be tweaked by someone with more expertise, but that's the idea.

tldr; 50% off tickets by paying in Dash would make me ignore the "volatility risk" of holding Dash and find a way to navigate the difficult buying process, perhaps even ask my employer to pay me in Dash.

 

[Household Name®]

What an interesting and exciting proposal!

However, I have to echo what a few others have said... it may not be the best use of funds to push for mainstream advertising/adoption until "Evolution" is out and there's a more noticeable difference between BTC and Dash to the average user. Once it becomes clear it's much easier to use, then yes it would be an easy yes vote for these types of sponsorships for me.

On the other hand... if I could get a 50% discount on my ticket, I would 100% find a way to get Dash, no matter how difficult it is! I would *probably* find a way to get Dash for a 15-20% discount (similar to Purse.io for Amazon or Bitcart for gift cards). I *might even* find a way to get Dash for a 5-10% discount. People will jump through hoops for a discount. To get a few cent discount, people still clip coupons.

You said you'd try to negotiate a discount to accept Dash, let's hear what kind of deal you can get for getting a discount for using Dash. Perhaps the MNO's would even be willing to "subsidize" the payment fee to TSFM if people are paying in Dash (i.e. give a 50% discount and supplement the rest, or maybe just 40%, from the treasury). The numbers may be a bit extreme and should be tweaked by someone with more expertise, but that's the idea.

tldr; 50% off tickets by paying in Dash would make me ignore the "volatility risk" of holding Dash and find a way to navigate the difficult buying process, perhaps even ask my employer to pay me in Dash.

Hi Geo––

Household Name and the Marathon Partnership Team have taken on board community comments about the shrinking treasury.

Know that we are currently in deep negotiation to arrive at a solution that delivers ROI for Dash, covers TSFM event costs, allows MN to vote "yes"...and doesn't break the bank.

We hope to share a solution in the coming days. Thank you for your continuing patience and support.

 

[Household Name®]

From what I have seen heard and read, most of this advertisement campaign's have gained very little traction.
People pretty much don't seem to care, about using Dash or any other crypto as a payment method and those that are new to crypto, just want to invest in a coin that gains them millions.
Till date I have seen little to no evidence that people: respond in a way, cool thanks to the ad I learned that Dash was superior to other coins. In fact it seems like all they wanna do is promote their coin, no substance from about why their coin in anyway is a better currency, just some marketing hype words to back up their claims, and nobody to push back against them either. (Please feel free to proof to me otherwise)

If this was a much smaller portion of are current budget than yes, but right now there are far better ways to improve Dash.

What furthermore was a great eye opener was the response of Amanda, I don't have the direct quote, but it was something like this: "While trying to get into contact with mainstream media, it was clear they where not at all interested in Dash, to them the difference between Dash and btc, was simply to small." Sadly I have to agree with her, people don't get why Dash would be any better, until we have a big enough difference these types of advertisement are simply going to be very ineffective. If we do have this money to spend I much more prefer to spend it in places where the benefits of Dash are already felt, and therefor understood which means in 3th world country's seeing the need, low fee's, free education in use, and free dash, and that one time handout could potential save lives in the progress. Other places would be people that target truthers, anti-government types, anarchists and so forth. Or maybe pay people to actively be a part of discussions, to educate others, including on Reddit.

No's for me for mainstream type of things until Dash has sufficient difference from btc and other such coins.

Hi Philosofer––

Thank you for taking the time to read our (long!) proposal, and leave your comments.

We counsel brand-building DASH via sponsorship because digital/traditional advertising will not be viable for cryptos from June onwards.

We're working on a revised budget that does not drain the treasury and push out all other proposals.

 

[The philosofers coin]

Thank you for responding but, your not providing any information that would change my opinion on the matter.
Please provide proof these type of advertisement have desired effect (aka more people investing in Dash).

IF marketing is key, I would much sooner vote to spend this money on the Dash.org website, it really needs upgrading.
None of these hyped up coins even come close to spending money on these types of events yet the beat us in promoting their vaporware/whitepapers/no product.

 

[Household Name®]

Thank you for responding but, your not providing any information that would change my opinion on the matter.
Please provide proof these type of advertisement have desired effect (aka more people investing in Dash).

IF marketing is key, I would much sooner vote to spend this money on the Dash.org website, it really needs upgrading.
None of these hyped up coins even come close to spending money on these types of events yet the beat us in promoting their vaporware/whitepapers/no product.

Hi Philosofer––

Sponsoring a major marathon by a crypto has not been done before (that's the opportunity) so there are no metrics as yet.

Core/other proposals may choose to build a new website of course––that's not our remit.

 

[Household Name®]

To the DASH Community––

We have listened to your comments about the budget and have significantly reduced the ask so as not to drain the treasury.

We will be posting for Masternode voting in the coming days.

Thank you.

Team Household Name®

Reddit discussion: https://www.reddit.com/r/dashpay/comments/89r5yp/1_ranked_preproposal_on_dash_forum/

 

[jeremy54]

This kind of marketing activities are generally better suited for very large companies.

I dont think believe this will be a good investment for dash, since the budget has been hit by price declines.

Best of luck and thank you for your proposal !

 

[Household Name®]

This kind of marketing activities are generally better suited for very large companies.

I dont think believe this will be a good investment for dash, since the budget has been hit by price declines.

Best of luck and thank you for your proposal !

Hi Jeremy––

We believe price declines to be temporary, and that a $2 billion market cap does qualify Dash as a "very large company"––one that we want to help grow larger still.

As noted, we have listened to community comments and TSFM have significantly reduced the treasury ask.

Thank you.

 

[jeremy54]

Sorry but I dont think spending large amounts on marathon sponsorships to be in step with what we require.

 

[Household Name®]

Sorry but I dont think spending large amounts on marathon sponsorships to be in step with what we require.

Hi Jeremy––

What Dash will receive as ROI is blanket awareness in San Francisco, combined with a targeted plan for local merchant adoption similar to Portsmouth, New Hampshire:

 

[Arthyron]

So true. Dash is finally done funding Stupid Shit.

No more Shrem scams, MMA nonsense, beer/taco giveaways, Dash giveaways, and aimlessly gyrating planes with stickers.

And no marathons.

Frivolous marketing expenses are frozen until Evolution is ready to compete with Lightning, Nano, Monero, and Keybase. Too bad Evolution is still just a vague collection of good intentions and high expectations struggling to precipitate into an actual MVP, testnet, public beta, etc.

@Household-Name should go beg somewhere else.

"Sorry dear, we're not in the mood."

Ignore DNN, just another long-time forum troll. Is that you, Argon31?

 

[Household Name®]

To the DASH Community––

While we are disappointed with the outcome of the voting, we understand the timing was just not right for a proposal of this size. It was reaffirming to receive 114 "yes" votes and receive many positive comments from the Forum and Masternodes. Of those who voted no, many commented that they would like us to consider resubmitting at a later date.

We will be following the conversations around DASH and may bring another proposal for consideration down the road.

Thank you for your comments and consideration.

Team Household Name®

 

[JOL]

Dear @Household Name® ,

I dont know why other vote no but for my part, only Dev and adoption compte. Artificial exposure no.

Now you can counter agument my point, without listen to my points, but that change nothing to my actual or future vote on this.

Tank you for your proposal and the interest your give to Dash.

Regards,

 

[Arthyron]

I wonder how the people who falsely claimed your factually correct post was "trolling" feel now that history has proven you 100% correct?

It's sad how people who can't cope with reality have to make false trolling accusations just to avoid the cognitive dissonance of being completely, flat-out wrong.

Why is it OK for OP to moan about how his proposal was actually good and popular and shift blame for it failing to external circumstances, but not OK for those against the proposal to correct him and make the point that the proposal failed on it's own lack of merit?

Dash really has a problem with censoring perfectly fair, albeit harsh, criticism using cult-like popularity/hierarchy standards rather than fairness and logic.

EG, this post should be addressed instead of being hidden (so much for the supposed free speech on this forum):

"Dash is finally done funding Stupid Shit. No more Shrem scams, MMA nonsense, beer/taco giveaways, Dash giveaways, and aimlessly gyrating planes with stickers.
And no marathons.
Frivolous marketing expenses are frozen until Evolution is ready to compete with Lightning, Nano, Monero, and Keybase. Too bad Evolution is still just a vague collection of good intentions and high expectations struggling to precipitate into an actual MVP, testnet, public beta, etc.
@Household-Name should go beg somewhere else.
"Sorry dear, we're not in the mood.""

Because angsty, 2edgy5me Redditor behavior that is needlessly rude and non-constructive from personalities that have consistently demonstrated their hostility towards Dash and its constructive participants has no place in a professional organization, especially in circumstances like we've had lately where new sockpuppet user accounts pop up every week to continue this same kind of behavior (concern trolling, etc) on a regular basis.

That's why. There's no reason to behave that way--let alone consistently--it benefits no one and detracts from the public-facing platforms of the DAO, and worse than that, you don't even have to own any Dash or be remotely invested in the community to make an account and be rude to and complain to people. Literally anyone can do this. There's no reason to entertain or defend people who are not actively *contributing* to the community and the enhancement of the ecosystem. One can be critical and constructive and even passionate without being rude and toxic and driving away potential contributors to the ecosystem. Even if you don't like someone's project or don't think it would be beneficial, it's stupid-bordering-on-sabotage to unnecessarily burn bridges with professional organizations and businesses acting in good faith.

 

[Arthyron]

Are you going to similarly berate Basilpop for the 100s of needlessly rude and non-constructive posts he made while wearing his subreddit moderator hat, or is your poutrage so exquisitely selective that it easily remains unfazed by years of Basilpop's high-profile stupid-bordering-on-sabotage behavior?

Shall I hold my breath waiting for you to condemn the actions that got Basilpop permabanned from r/CC and the endless examples of him driving away potential contributors to the ecosystem?

I don't participate in the Reddit platform or even visit it unless someone posts a particular link in one of the other platforms because of the kinds of people and behaviors it attracts in general, so I can't speak about the actions of particular users there. What I've gathered is that recently the rules from the Dash Nation Discord Channel have been copied over to the Reddit and the plan is to implement and enforce them in the same way. If you've never been to the Discord, it's generally a very pleasant, polite place and the moderators there do a great job, so hopefully the user experience in the Reddit page will improve as well.

At any rate, if someone were behaving the way you're saying this person is behaving there, I would criticize them in just the same way. If we're going to be taken seriously as a professional organization that conducts business and actually accomplishes anything worthwhile, we clearly need to behave that way, and petty, pointless cruelty is antithetical to that pursuit.

 

[Arthyron]

Like it or not (I don't either), Reddit is *the place* where the crypto universe interacts with each other, both within and between individual projects/communities.

So when Basilpop spends 3 years sadistically abusing his mod powers to torment users, which results in the sub become too toxic to support a growing ecosystem, it has a negative effect on Dash (and Dash users/hodlers) as a whole.

Basilpop is equally toxic on this forum under his Macrochip handle. I eagerly await equitable application of your studious consternation regarding the thuggish unpleasantries and recruitment/retention/development sabotage inflicted by @Macrochip upon our forums and community.

Yeah, maybe the speculative investment side of the crypto universe, but I really don't care about that part of the crypto universe as Dash is moving further and further from active pursuit of and participation in the endless hype cycle/pump&dump/adolescent posturing realm. I'd invite you to peruse some of toknormal's posts about the deeper, underlying economic and monetary theory that sets Dash apart. Of course I won't discount the importance of platforms like Reddit as having as many points of entry in to our community as we can is helpful, and certainly having unpleasant people guarding those points of entry is not. To be clear, though, I'm concerned only with pragmatics, not ethics or personal feelings.

I haven't had any negative interactions or observed any negative behavior by anyone under those usernames on the forum or discord, but if I do, you can bet I will confront them just the same. Regardless, this discussion is derailing the thread and should be taken to a more appropriate thread.

 

[Marco Canelon]

Hello,

It seems very interesting this project. it is a great opportunity for Dash to participate as sponsor in one of the biggest Marathon in the USA. Definitely, you will show to many people Dash. However, The budget represents a lot of money for Dash Community.

Best Regard
Marco Canelon

 

[Household Name®]

To the DASH Community––

Thank you to all members who worked with us to support our 'Dash San Francisco Marathon' proposal––sadly it was not to be this year.

SAN FRANCISCO – The San Francisco Marathon and Biofreeze, the #1 clinically recommended topical pain reliever, today announced a three-year partnership, with Biofreeze assuming the role of Title Sponsor of both The San Francisco Marathon and The Berkeley Half Marathon. Biofreeze also will play a leading role in the year-round RUN365 training and club program. The newly named Biofreeze San Francisco Marathon is scheduled for Sunday, July 29th.

“We’re delighted that we can now call The San Francisco Marathon The Biofreeze San Francisco Marathon and join the 27,500 race participants in running their best race,” said McGoohan. “San Francisco is home to innovation and people with health-conscious lifestyles who use their leisure time to take advantage of the spectacular natural beauty of the Bay Area. It’s a market we think is a perfect fit for Biofreeze.”

https://www.endurancesportswire.com/the-san-francisco-marathon-signs-biofreeze-as-title-sponsor/

We wish Dash and its community much success in the coming years.

Sincerely,

Adrian

Adrian Saker | Founder & Creative Director | Household Name | Brooklyn NYC

 

[Arthyron]

@Household Name® , pity it didn't work out, the market and timing were not in our favor. Perhaps some day. Good for Biofreeze, though, excellent product, one of the very few I sell in my personal business.

 

[Household Name®]

@Household Name® , pity it didn't work out, the market and timing were not in our favor. Perhaps some day. Good for Biofreeze, though, excellent product, one of the very few I sell in my personal business.

Thank you Arthyron.

We're in crypto/blockchain for the long run, so let's see where we are in three years.

Here in Brooklyn, we're heavily involved in promoting the Bushwick neighborhood as a new tech hub––they call it 'Cryptolandia'––with ConsenSys among others opening offices here.

https://www.bloomberg.com/news/arti...kchain-pioneers-take-root-in-hipster-brooklyn

Looking forward to seeing what develops.

All the best,

Adrian

 

[Household Name®]

To the DASH Community––

2018 San Francisco Marathon News:

'Jorge Maravilla has won the men's division of the 2018 San Francisco Marathon with his son in his arms. The two-time reigning champion finished with an unofficial time of 2:27:56.
Women's winner Bonnie Tran, from San Francisco, crossed the Biofreeze San Francisco Marathon finish line on Sunday, July 29, 2018 in San Francisco, California.'

https://www.msn.com/en-us/video/w/marathon-runners-take-to-the-streets-of-san-francisco/vp-BBLdgdX
https://www.sfchronicle.com/bayarea...inner-mens-womens-Jorge-Marvilla-13114706.php
http://abc7news.com/sports/san-francisco-marathon-draws-nearly-28000-runners/3844062/
https://sanfrancisco.cbslocal.com/v...o-marathon-runners-get-ready-for-sf-marathon/
https://www.nbcbayarea.com/news/loc...nners-Scenic-Route-of-the-City-489039011.html
https://www.ktvu.com/news/349807451-video
http://www.sfexaminer.com/sf-marathon-kicks-off-thousands-runners-expected/
https://www.prnewswire.com/news-rel...gns-biofreeze-as-title-sponsor-300681964.html
https://www.forbes.com/sites/stevem...sualize-course-before-they-race/#1bf6e1025b69
https://bleacherreport.com/articles...te-course-map-times-road-closures-and-details
https://www.bizjournals.com/sanjose/search/results?q=san+francisco+marathon
https://www.sporttechie.com/biofree...on-augmented-reality-technology-participants/
https://sf.curbed.com/2018/7/26/17619690/sf-marathon-street-closures-map-time-reroutes
https://www.sfmta.com/blog/san-francisco-marathon-weekend