Pre-Proposal: Project Jet Plane, an Animated Dash Commercial

How many views per day should we purchase on YouTube?


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May 19, 2017
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Project Jet Plane - YouTube Dash commercial, 2500+ views per day for 60 days.
Help us to advertise Dash to 2500+ potential Dash users a day for 60 days!



Amount: 148.31 Dash

Time: Two months (two payments of 74.16 Dash)

The storyboard video is here:


The treatment documentation is here:
https://drive.google.com/open?id=0B2zEadXolbddLXdQOHNUdUZuSTg

UPDATE| The concept art is here:
https://drive.google.com/file/d/0B2zEadXolbddZFB4N1ZrNlpId28/view?usp=sharing

The budget: (calculated at 1 Dash = 175USD)



Total: 148.31 Dash, paid in two instalments of 74.16 Dash each.

We've been advised that some members of the DAO might prefer to launch with a higher distribution budget. Please vote on the poll above!

Proposal Details:

In light of the success of our first ad campaign, we presented the Dash community with a choice of two storyboards.

https://www.dash.org/forum/threads/poll-vote-on-our-next-animated-dash-commercial.15275/#post-129582

The community chose Project Jet Plane by an overwhelming majority. We are very excited about this because it ties in perfectly with the Dash Aerosports team led by Scott Farnsworth.

Who we are:
Eralith Studios is a brand new startup advertising studio in Cape Town, South Africa. We have sold our first Dash commercial to the Dash DAO, which is now running as a successful YouTube campaign. We promised the Dash Dao 1000 views per day, and we are getting more than that!

Here is the first ad. (And please note the view count! :) )


Pieter Louw is a 3D computer animator with 6 years of experience. He spent the last three years freelancing in the advertising industry. His latest demo reel is here:


Please refer to the description below the video for Pieter's contribution to each clip.

An older demo reel is here:


Thomas du Plessis is a final year animation student at The Animation School in Cape Town. His latest animation project won 2nd prize for Best Student Character Animator at the Cape Town International Animation Festival in 2017.

His demo reel is here:


Charl du Plessis is a chartered accountant with three decades of business experience.

Lastly, Cape Town is the media industry hub of Africa with a large community of highly skilled freelance artists, animators and videographers from which freelance workers may be drawn at very competitive prices.

We are invested in Dash.

The Ad Campaign

a. Target audience

Our target audience is people who are new to Bitcoin, but may not be aware that there is an alternative to Bitcoin available with much better features that will ensure its long-term usability and growth. Cryptocurrencies in general and Bitcoin, in particular, have experienced a massive bull run in the last few months, with the total market cap exceeding 110 billion US dollars.

Despite the growth of altcoins, Bitcoin is still the market leader. The reason is not that Bitcoin has superior technology, features or advantages, but simply its first mover network effect.

Because of the YouTube ad targeting algorithms, we have been able to target our first ad with surgical precision to people who are newly interested in Bitcoin. When better informed, a significant percentage of new Bitcoin users should migrate to Dash.

b. The message
Dash is the digital currency with the fastest transaction confirmation times. While waiting for other digital currency transactions to be confirmed is a drag, transacting with Dash is lightning fast, and fun.

While the ad does reference Bitcoin as the slower digital currency, the storytelling will appeal to anybody who ever had to wait more than a day for a bank transfer to come through. We therefore believe that the ad will have universal appeal, even to people who are new to cryptocurrencies. It is specifically for this reason that we refer to “digital currency transactions” instead of “cryptocurrency transactions.”

The voiceover states: “For lightning fast digital currency transactions, you need Dash.” This message is reinforced at the end with the text, “Dash is Lightning Fast Digital Cash!”

c. The format
The commercial is designed to run in-line before YouTube videos. It is a 30-second long story-driven ad with animated characters and a distinctive art style. Because the viewer may click away from the ad after 5 seconds, we try to pack as much message as possible into those first five seconds.

d. The YouTube campaign.
The ad will run in line before YouTube videos. It will only be served to viewers who have been watching videos on Bitcoin or other cryptocurrencies. We aim to have 2500 views per day for 60 days. We will evaluate YouTube’s Adwords analytics of this campaign to gauge its efficacy, and report on them regularly.

d.i. Renewal of our first YouTube ad campaign
We also budgeted for the renewal of our first YouTube ad campaign for 1000 views a day, for 60 days: From the start of July until the end of August.

e. Production milestones.
This project is much more complex than the solid surface animation we did for our first ad. It has rigged animated characters, a whole cityscape with buildings, cars, bobble head dashboard figures and a jet plane that flies above the city grid. The production cost is therefore significantly higher, and it will take much longer to produce. We will be contracting freelance animators for this project.​

For this reason we have decided to make this a two month proposal with specific production milestones before each voting deadline.

Dates

June 16 2017:
  • Release of Week 1 analytics of our current YouTube ad campaign.

June 19 2017:
  • Release of concept art. This is a document that displays refined character and environment paintings that encapsulate the production look and feel.

June 20 2017
  • Posting of proposal to Dashcentral.org

June 23 2017
  • Release of Week 2 analytics of our current YouTube ad campaign.
  • Release of 3D model showcase. This is a document that displays uncoloured 3D assets in order to convey shape, scale and volume.
June 26 2017
  • Release of character showcase. This is a document that displays 3D character designs.

June 28 2017
  • Release of environment render.This is a document that displays the 3D environment with objects arranged inside it. (This was a scheduling error, sorry. We will update this milestone in July)

June 30 2017
  • Release of Week 3 analytics of our current YouTube ad campaign.
  • Proposal voting deadline

July 07 2017
  • Release of Week 4 analytics of our current YouTube ad campaign.

July 26 2017
  • Upload of the final commercial.
Once payout is received we will start running the ad on YouTube within a week.

Thank you for your continued support! Our experience in the Dash community so far has been nothing short of amazing.

 
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bielie

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May 13, 2017
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Wow, cool videos! The one you did with Bitcoin being crushed was great! The story board of the dash plane plays well with dash aerosports timing. This looks like a great fit for Dash.
Thanks, we appreciate the thumbs up!
 

bielie

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May 13, 2017
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When voting on the number of YouTube views that we should buy per day, please note that the difference between 2 500 Youtube views per day and 10 000 views per day is roughly 128.5 Dash over 60 days. (At Dash:USD = 175)
 

Biltong

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Mar 22, 2017
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XmPNBEQyaVNyFudWL3hhhcWfkdYK6T9nCF
Hi Pieter & Bielie

Couple of things in How to submit a Dash Pre-Proposal https://goo.gl/7jmwXQ has been simplified to make your life easier ;)
See Changes to Pre-Proposal and Note.

Good luck as always
 
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bielie

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Hi @Rod Ambrissi , normally a story board like this is a strictly in house only document protected by nda's. Even though Dash is open source, we would rather not that the story board gets too much exposure.

When the final video is out, please post that at as many places you can!

Anyways, we really, really apreciate your support!!!
 
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Biltong

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Mar 22, 2017
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Hi Pieter,
We got quite confused in the beginning with you and Bielie posting on different threads/different names etc. Might be a good idea to keep all your posts re your future proposals on one thread as you're doing now. It jumps to the top of the list of threads in any case (as I'm sure you've noticed) ;)
Also - when you post something like this new artwork - PM the Evaluator as well - could up your marks :)
 
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May 19, 2017
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Hi Pieter,
We got quite confused in the beginning with you and Bielie posting on different threads/different names etc. Might be a good idea to keep all your posts re your future proposals on one thread as you're doing now. It jumps to the top of the list of threads in any case (as I'm sure you've noticed) ;)
Also - when you post something like this new artwork - PM the Evaluator as well - could up your marks :)
Thanks Biltong we'll do both those things. The evaluator being you in this case?
 

Leonidas

Active Member
Oct 22, 2016
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Hi Pieter,

Here is your Report

PEC Report Leonidas and Semarg for Pieter Eralith - Evaluation 2 Final v03 - corrected.png
Couple of notes:

  • Links mentionned in the evaluation :
  • There is NO pass/failure mark. The percentage simply allows us to create a Prioritized List of Evaluated Proposals. The idea being that a MNO with very little time can concentrate on Proposals at the bottom of the list only. MNO’s with more time will obviously look at all proposals as per normal
  • The evaluation also enables the Evaluators to look for scammers etc and red-flag a proposal that is a possible danger to Dash. They have more time and tools to look for the tell-tale signs.
  • How did the Evaluators decide on marks: PEC Evaluator Guidelines https://goo.gl/Futw1d
  • MNO’s have been very lenient in the past. So even if you have, what you might consider a low mark, you might still pass the Vote ;)
  • Most Important: The evaluation is to give you an idea of where you can improve your proposal to have a better chance of earning MNO votes.

When you improve your proposal, please color all new material in red and don’t delete any word/sentence, but use strike through or underline. This will make it easier for the evaluator to find changes, when she or he re-evaluates your improved proposal. The MNO’s will also so be interested to see what you changed to improve your proposal.

Since you were unlucky enough to submit your Pre-Proposal just as the PEC started, you had a handicap: You did not know the importance of the Dash Project Proposal Template https://goo.gl/m0jgfS .

This Template was created some years ago by the MNO’s to get all the information that they need to make an informed decision. It is also the easiest way for you to earn extra marks ;) If your proposal did not cover a question in the Template – just put the Heading and answer in your detail doc. If your proposal does cover the question: Just put the Heading with the words: See original Proposal.
E.g.: Project Scope - Milestones and Schedule: See original Proposal.

We know this is a painful bureaucratic exercise, but once you’ve done your improvements for this 1st one, the next couple of improvements (maybe just one?) will be easy, and of course – you are bound to have more proposals in the future!

Good luck
 
May 19, 2017
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Hi guys, our modelling showcase will be published later today. We apologise for the slight delay; we've been hard at work putting the document together. :)
 
May 19, 2017
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Hi everyone!

We've been hard at work the last few days, putting together some 3D modelling samples for you to look at. We've made these objects ourselves in order to provide proof-of-concept, but we will hire more modellers once our proposal is approved.

https://drive.google.com/open?id=0B2zEadXolbddQW82bDJEM2dfSEE

These images represent uncoloured versions of assets that will appear in the commercial.

We are still in the process of sourcing the 3D model of the jet plane itself, but it will be available soon.

We hope you enjoy our samples as we move towards the conclusion of this proposal phase.
 
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May 19, 2017
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Hi everyone

As you know, we’ve been hard at work this month on “Project Jet Plane”, our latest Dash commercial, and it’s coming together really well.

Unfortunately, as the month of July progressed it became clear that the crypto market was going through a very tenuous time. Dash’s value has depreciated to $140 at time of writing, whereas we posted our proposal at a value of $195. This has put a considerable dent in our liquid capital.

As a result we’ve had to put the brakes on hiring more fiat-based subcontractors to push for the 26 July finish date.

Thomas and I have re-allocated additional workload between the two of us and we will continue to work to finish the animation at the highest possible standard. The positive aspect of this is that it gives us time to add personal touches to the animation as we wait for the results of the Bitcoin fork.

Once we have a clearer picture we’ll update the release schedule.

Thank you for your continued support. You guys rock.
 
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May 19, 2017
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Hi everyone!

We’re very excited to share with you, our first fully 3D animatic of Project Jet Plane. This is a “skeletal” representation of what the motion and timing of the finished ad will look like.

This is not a representation of the final advertisement. There is no lighting yet, and there are no materials (such as metal or concrete) applied. All animation is subject to change.

https://drive.google.com/open?id=0B2zEadXolbdddUlqWl9hZndzeTg

We’re very glad to have gotten to this point, and we are psyched to finish and get this in front of our audience.
 

Leonidas

Active Member
Oct 22, 2016
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Hi everyone!

We’re very excited to share with you, our first fully 3D animatic of Project Jet Plane. This is a “skeletal” representation of what the motion and timing of the finished ad will look like.

This is not a representation of the final advertisement. There is no lighting yet, and there are no materials (such as metal or concrete) applied. All animation is subject to change.

https://drive.google.com/open?id=0B2zEadXolbdddUlqWl9hZndzeTg

We’re very glad to have gotten to this point, and we are psyched to finish and get this in front of our audience.
Hi Pieter, any update on that project ?
 

bielie

Member
May 13, 2017
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Yes!

We are in the final stages of post production: Waiting for a few shots from the compositing artists, and then on to the final cut.

We should premiére on Dashnation slack by the end of next week!
 
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Our localization team has delivered the translations for Spanish and Hindi, and we are finishing our last round of renders! The music is also sounding great. I'm so excited. :)
 
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