Poll: Vote on our next animated Dash commercial!

Which animated commercial should we produce?

  • Project Jet Plane

    Votes: 22 88.0%
  • Project Moon Rocket

    Votes: 3 12.0%

  • Total voters
    25
May 19, 2017
76
50
58
27

Hi everyone!


We at Eralith (myself, @bielie and @Thomas - Eralith) are excited to bring to you, a brand new set of pitches for the next Dash animated commercial!

For those of you that missed our previous forum post, here’s a recap:
Following the success of our first ad, we announced that we will be submitting multiple-choice pitches to the community so they can be involved and choose which ads they want to see produced.

Today we bring you two very different pitches that we’ve developed. The pitches are presented in a storyboard format. What this means is that they are not representative of the final product. They are merely hand-drawn frames that illustrate basic camera angles and action. All SFX, music and voiceover are placeholders.

There are also included treatment documents that give a quick, digestible summary of the pitches along with our reference material.

Now it is up to you, the community, to vote for your favourite ad which we will then produce over the coming weeks!

Pitch number 1: Project Jet Plane

This ad will be a story-based piece of roughly 30 seconds long. It will be animated and rendered in a fully 3d environment. It portrays an irritated crypto user stuck in traffic in a monochrome city, waiting for his transaction to clear. Suddenly, a jet plane blazes by with the blue Dash branding emblazoned all over it. It ascends over a gridlocked city covered in red lights. It then breaches the clouds, and flies into a clear blue sky. This is a fast-paced and artistically distinct ad that will definitely capture users’ attention.

Link:
https://drive.google.com/drive/folders/0B2zEadXolbddMkJuMmE2b0E4M0E?usp=sharing

Pitch number 2: Project Moon Rocket

This will be a more traditional infographic style piece, with a bit of artistic flair.
This ad will be roughly 1 minute and 45 seconds long. It will utilize a blend of mainly 2D animation, with 3D elements that appear 2D. It explains the benefits of Dash over other cryptocurrencies through the use of visual shorthands.
We’ve peppered the piece with sight gags in order to ensure watchability and retention.

Link:
https://drive.google.com/drive/folders/0B2zEadXolbddZEh4QjVxXzNGTkk?usp=sharing

We hope you enjoy our work! Please comment below if you have any questions about the stories or our creative process.
 
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ampp

Member
Feb 12, 2017
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I think both should have some kind of immediate dash (logo) visibility if they are being used for youtube with the skip feature. Not sure how noticeable it is in the rocket.

They are visually glitchy, not sure if that was intentional or just part of the rough draft.

I think the flying noise should be more pleasant or fun so to speak. Perhaps a flyby sound, maybe yee haa. It's also hard to say that dash is without wild price swings, its more politically correct to say we have less.
 

bielie

Member
May 13, 2017
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Thanks for the feedback @ampp!

You have a point about the 1st 5 seconds, we will definitely look into it.

Visual glitchyness is an unavoidable feature of the storyboard format. Remember this is a rough plan for the production. It is still very much pre-production. Also the SFX and soundtrack are only placeholders at this stage.
 
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dazman

Active Member
May 14, 2014
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139
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I like pitch 1 because it's simple and highlights one of Dash's key features effectively and with entertainment, which makes it memorable.

Pitch 2 is trying to say to much and also feels arrogant in trying to predict the future and pushing that vision in viewers faces. This pitch is also targeted to investors, which I don't believe is our target market. Unfortunately it started to bore me and I believe will also confuse people.

I really like pitch 1 and would love to see a series of similar animations with the same impact highlighting each of Dash's features (private send, low fees, user friendly, interest accounts, support etc). These can then be used all over the web because they are short, catchy, to the point and will entice people to visit the website.

"Dash is Digital Cash" needs to be said at the end of all videos.
 
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Uppercut

New Member
Jun 10, 2017
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36
Hi, I totally agree that the first one communicates the message in a much better form. This poll is a very good example of how a video is transmitting the same message with totally different results. What I mean is that the 1st video is demonstrating the 'why' of Dash, whereas the 2nd one - the 'how' and the 'what'. People instinctively go for the 'why' because this is where the decision-making can be influenced the most. Please continue focusing on the WHY of Dash :)
 

Enkhil

New Member
Apr 1, 2017
11
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39
Honestly I don't like either one and the reason is really simple: I don't think we should be trying to convince bitcoin users to switch to DASH, we should be trying to get people with no experience with digital currencies to try DASH as their first one, because if they do, they will never want to switch to Bitcoin after that.

I would have liked the first one if the guy stuck in traffic was there because of the traditional banking system.
 

GrandMasterDash

Well-known Member
Masternode Owner/Operator
Jul 12, 2015
2,739
977
183
I think the dogecoin vid (and dogecoin in general) has benefited from having a good mascot. If dash had a mascot competition...
 
May 19, 2017
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Honestly I don't like either one and the reason is really simple: I don't think we should be trying to convince bitcoin users to switch to DASH, we should be trying to get people with no experience with digital currencies to try DASH as their first one, because if they do, they will never want to switch to Bitcoin after that.

I would have liked the first one if the guy stuck in traffic was there because of the traditional banking system.
Hey Enkhil, those are valid points. Until the point that Evolution is available to the general public, we've concluded that targeting existing crypto users (new and old) will yield better conversion rates. However, we also believe that the traffic message will resonate with the general public and spark interest :)
 
May 19, 2017
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I think the dogecoin vid (and dogecoin in general) has benefited from having a good mascot. If dash had a mascot competition...
Hi GrandMasterDash, we feel the same way! We've chatted as a team about different forms of mascots, so we'll see where the Dash storyline leads us in the future!
 

Enkhil

New Member
Apr 1, 2017
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Hey Enkhil, those are valid points. Until the point that Evolution is available to the general public, we've concluded that targeting existing crypto users (new and old) will yield better conversion rates. However, we also believe that the traffic message will resonate with the general public and spark interest :)
I see, that makes sense, in that case I like the first one.

It could be an idea to combine the message and for example use a Bitcoin symbol in one of the traffic light, a dollar in the next and a euro in the third or something, but I guess that could obfuscate the message.
 
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dashdisciple

Member
May 21, 2017
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These are both excellent videos. Excellent for displaying two different value propositions to two slightly different types of buyers/users.

Jet plane - excellent. Quicker intro to draw people in, perhaps to people who have already suffered with bitcoin.

Moon rocket - excellent. Longer but perhaps provides a statement with more impact on the current marketplace of [greed based] and [fear based] purchases.

Such excellent and exciting videos to see. Pro job right here.
 
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bielie

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May 13, 2017
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These are both excellent videos. Excellent for displaying two different value propositions to two slightly different types of buyers/users.

Jet plane - excellent. Quicker intro to draw people in, perhaps to people who have already suffered with bitcoin.

Moon rocket - excellent. Longer but perhaps provides a statement with more impact on the current marketplace of [greed based] and [fear based] purchases.

Such excellent and exciting videos to see. Pro job right here.
Thanks a lot for the thumbs up!
 

dashdisciple

Member
May 21, 2017
109
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Thanks a lot for the thumbs up!
Your work speaks for itself. Any timeframe on this stuff? Planned distribution routes and volume of buys? It's absolutely exciting to see this. Been waiting every month for something like this without it showing up.
 

bielie

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May 13, 2017
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We hope to make this a two-month proposal, with specific milestones before the fist payout (July) and the full ad before the second payout (August). YouTube costs will be included in the proposal. We target people on YouTube who search for "Bitcoin" and "How to... Bitcoin." - it works quite well in our current campaign.
 

dashdisciple

Member
May 21, 2017
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We hope to make this a two-month proposal, with specific milestones before the fist payout (July) and the full ad before the second payout (August). YouTube costs will be included in the proposal. We target people on YouTube who search for "Bitcoin" and "How to... Bitcoin." - it works quite well in our current campaign.
Please include a large pure ad spend with this, with some way that we can see that the separate part of the spend is going directly to the publishers. Dash.org should be tracking clicks and their funnel metrics, but I doubt they are.

The Dash treasury board has a nasty habit of funding lots of videos/content but neglecting to fund legitimate advertising sources towards them. Also possible that a separate "ad booster" proposal could go along with this in varying amounts.

If you want any help with promoting the pre-proposal : https://www.dashtreasury.org/contact.html I'm available by phone anytime, as well.

I'll let abob54 at DashTreasury know to lend you any support they can towards this. If you want to cooperate, we can also subsidize proposal fees.
 

bielie

Member
May 13, 2017
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Thanks! We will definitely look into it.

As far as Dash.org is concerned: Unfortunately Dash.org does not contain our YouTube marketing keywords (mostly phrases containing "Bitcoin") so the YouTube algorithm does not allow us to make it our landing page. We are setting up a proxy ( dash-digitalcash.com ) as landing page that has the word "bitcoin" plastered all over it. Hopefully the YouTube bot will allow us to link to it, our cost per view should be cheaper then. We should know in a day or so.

We will publish our first weekly report on the current campaign coming Friday.
 
May 19, 2017
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I see, that makes sense, in that case I like the first one.

It could be an idea to combine the message and for example use a Bitcoin symbol in one of the traffic light, a dollar in the next and a euro in the third or something, but I guess that could obfuscate the message.
Glad you like it. As production progresses we'll keep our eyes open for ways to focus our message. Thanks for the feedback :D
 

Biltong

Active Member
Mar 22, 2017
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Proposal Evaluation Committee

Hi Pieter

You've heard this all before, but I have to say it again ;)

As you know Dash is growing every day.
To deal with the increased number of proposal, a Proposal Evaluation Committee (PEC) has been created. This work is being done by volunteers (mostly Master Node Owners themselves).

We assume you are planning to submit your proposal officially, i.e. Pay the 5 Dash to submit you Proposal?
If so, do you want the PEC (Proposal Evaluation Committee) to assist you in preparing your Pre-Proposal?

The Dash Network actually have had a Dash Project Proposal Template for a number of years and we try to get the pre-proposal owner to read and stick to it, as it includes every useful information for a MNO (Masternode Owner) to take an informed decision before voting on whether to pass your proposal or not.
If you have not done this yet, please read: How to submit a Dash Pre-Proposal https://goo.gl/7jmwXQ

As you adjust your Pre-Proposal to our feedback, the evaluation is adjusted and this may be done a number of times (up to 5 or more).
Each time the chance of your Proposal being accepted by the MNO’s will increase.
If you want to know who will be doing the Evaluations – see here: Official PEC Pre-P https://goo.gl/qrbeXK

The evaluations also have another function:
To give the MNO’s and community a Prioritized List of Evaluated Proposals. This list will save the MNO’s and everyone else time and increase the chance of your proposal gaining votes. It will also prevent your proposal from getting lost amongst the horde or prevent it from not being read, because it’s too long or non-conforming.

Whether you accept our help or not: we will be doing Reports on all Pre-Proposals near the end of the cycle to prepare the Prioritized List of Evaluated Proposals.

If you do want to use our services (note this is a free service)
1. Please Private Message @Biltong on the Dash Pre + Budget Proposal Discussions Forum indicating that you want the help of the PEC, so we can assign a team to you.
2. Once you have read How to submit a Dash Pre-Proposal https://goo.gl/7jmwXQ you might want to adjust your Pre-Proposal before we submit our 1st Evaluation, so we’ll wait for you to give us the go-ahead before we start the evaluation process.
3. Again, PM @Biltong when you are ready for the 1st Evaluation.
4. Please note that we do not have that much time to give you feedback via the Evaluations. The final report has to be in 3 days before end of cycle and you have to have your last adjustments in 5 days before end of cycle : i.e.: Last Adjustments: 28 June.
5. We hope to receive at least 4 updates from you (if necessary) and provide you with the same number of Evaluation/Report feedbacks, but it does mean you and us will have to start asap.
6. To adjust your Pre-Proposal for the 1st evaluation will be a time consuming (+- 3 hours of work), but believe me it will be well worth your time if you are serious about getting your Proposal passed.

If you don’t want the PEC to help with your Proposal – please PM @Biltong as well, then I won’t bug you again for an answer ;)

Good luck with your Proposal!