Pre-proposal: Dash Product Placement in Hollywood productions This is a proposal for a 1-year engagement of HERO Entertainment Marketing Inc. to place the Dash brand and message into Hollywood film, television and streaming (Netflix, Hulu, Amazon, etc.) productions. HERO (http://www.heropp.com/) is a leading product placement agency in Los Angeles with a twenty-year proven track record of placing brands in major Hollywood productions. Among other accomplishments (http://www.heropp.com/category/casestudy/), they have placed brands and products in the HBO production of Silicon Valley and in the Showtime production of Billions. They also got Guild Wars 2 into an episode of CBS NCIS: Los Angeles and The Big Bang Theory. 3 monthly 400-Dash payments (1200 Dash total) The total cost of this proposal is 1200 Dash over 3 monthly payments (400 Dash/month, $56k at $140 USD/Dash) which will be paid to DashBudgetWatch, who will manage the relationship with HERO on Dash's behalf for one year. The following is a list of items that are included in this proposal: -- HERO retainer fee, 12 months -- Fund to cover production placement fees -- Dash asset production cost (for example, putting Dash logo on a laptop for placement in productions) -- DashBudgetWatch management fee (includes proposal fee) -- Prudent reserve (this is a portion of the funding set aside to mitigate the risk of a drop in Dash/USD price) HERO and DashBudgetWatch will deliver detailed reports every month listing opportunities, placements, and results, including video clips and production photos that can be shared via social media. Product placement is not like advertising in the sense that there is no defined "inventory" that can be incrementally purchased. Professional Hollywood productions, especially at the high end, do not peddle product placement. HERO has relationships throughout the industry with studio executives, production companies and prop houses. They are constantly reviewing scripts and seeking out or creating opportunities for product placement for their clients. For this reason, we cannot predict exactly where Dash will be successfully placed, and this is why we are proposing a one-year retainer to maximize the opportunities. The value and impact of placing Dash <emphasis> inside </emphasis> a Hollywood production far exceeds placing an advertisement as the brand's presence remains associated with the production in perpetuity (as opposed to purchased advertising spots). Further, exposures within shows and films creates an implied endorcement from the production and/or actors. We believe that Dash (and Evolution) will have a significant cultural impact that can resonate in the cultural products that Hollywood famously produces. About HERO The principals at HERO are Julie Weinhouse and Steve Ochs (http://www.heropp.com/behind-the-mask/). They will make themselves available on this forum to answer any questions about Hollywood product placement. About DashBudgetWatch DashBudgetWatch is a project of @jimbursch, who has been active with Dash for several months now. Jim lives in Los Angeles and is the founder of the L.A. Dash Users Group. He is the creator/developer of FundChan.com: funded channel messaging, which is denominated in Dash and is the platform on which DashBudgetWatch is built (https://fundchan.com/dashbudgetwatch).