PR Services

alex-ru

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I would like to suggest the following services for our upcoming PR initiatives. I have good references from most of these and most of them are under 1k per month.

http://www.publicize.co/

http://www.pressfriendly.com/

https://www.airpr.com/

Pablo.
Cool. What kind of positive experience do you have with them?

Do they able to reach any big audience in any popular medias?
Or do they just publish articles in several "their own pocket medias" without an audience (so they are more SEO oriented)?
 
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fible1

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Cool. What kind of positive experience do you have with them?

Do they able to reach any big audience in any popular medias?
Or do they just publish articles in several "their own pocket medias" without an audience (so they are more SEO oriented)?
I had preliminary dealings with Publicize and they can get you into mainstream media by crafting the right message and story around your current project. They are run by former tech journalists and they have pretty good connections. Their customer service is also excellent.

I did not use the other two companies, but I was referred to these by a friend that I trust. I originally got in touch with them over a micro brand horology project that I was working on at the time; I did not use them because the project got moved back for other reasons.

Overall I did some research on my own as well of several services and these are still the top tools I found for the money. They all have pretty stellar customer service which is always what I look for in a services company.

Pablo.
 
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alex-ru

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I have no experience in this field, but Google gave me some interesting links:

https://www.quora.com/What-is-a-low-cost-newswire-service-like-PR-Newswire-or-Businesswire
"Why the hell would you do a press release? Reporters don't like them, blogs don't cover them, and nobody reads them.
Go network with journalists, get them to like you, and then pitch them when you know you're ready to sell them on your vision and your team/investors.
" :D

http://www.forbes.com/sites/cheryls...ases-still-matter-yes-but-not-like-you-think/

http://www.prnewswire.com
http://www.businesswire.com/portal/site/home/my-business-wire/

http://www.alanizmarketing.com/best-pr-wire-servic/
http://bigfishpr.com/businesswire-vs-prweb-which-service-should-you-use/
 

fible1

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I have no experience in this field, but Google gave me some interesting links:

https://www.quora.com/What-is-a-low-cost-newswire-service-like-PR-Newswire-or-Businesswire
"Why the hell would you do a press release? Reporters don't like them, blogs don't cover them, and nobody reads them.
Go network with journalists, get them to like you, and then pitch them when you know you're ready to sell them on your vision and your team/investors.
" :D

http://www.forbes.com/sites/cheryls...ases-still-matter-yes-but-not-like-you-think/

http://www.prnewswire.com
http://www.businesswire.com/portal/site/home/my-business-wire/

http://www.alanizmarketing.com/best-pr-wire-servic/
http://bigfishpr.com/businesswire-vs-prweb-which-service-should-you-use/
You have to be careful with wire services, that is mostly a marketing tool. PR is different in the sense that it is about getting your message out to top media like Gizmodo, Techcrunch, the Post; as written by their own reporters and as a featured article.

Wire services are pretty much only useful for press releases, which is not the same as getting a feature article on Wired, etc. The price is proportionally different.

Just want to be informative :).

:D

Pablo.
 

Minotaur

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Thanks for the suggestion Pablo, I like the a la carte approach without a retainer, will definitely add it to our tool box. In fact it seems cheap enough to try soon.

We will also do wire press releases there is a place for both. Custom PR needs a more directed approach and a press release wire can have a broader reach. Obviously non press release articles have more weight, we are planning on using both.
 
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TaoOfSatoshi

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Thanks for the suggestion Pablo, I like the a la carte approach without a retainer, will definitely add it to our tool box. In fact it seems cheap enough to try soon.

We will also do wire press releases there is a place for both. Custom PR needs a more directed approach and a press release wire can have a broader reach. Obviously non press release articles have more weight, we are planning on using both.
Giddy-up!
 

GreyGhost

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We will also do wire press releases there is a place for both. Custom PR needs a more directed approach and a press release wire can have a broader reach. Obviously non press release articles have more weight, we are planning on using both.
In marketing I believe in so-called RCS ("real company stuff") and have used press releases very sparingly. Just recently we had two fairly huge news, one was regarding our product being sold in thousands on another continent and another about scientific advances from our R&D so we blasted a real, exceptionally well-crafted PRs.

These were published in Yahoo Finance, Google News and over 200 news outlets all over the world. PR went to over 3,000 journalists as well. The result was two clicks and zero inquiries from the media people contacted. Google also seems to be dismissing links coming from PR no matter how "real" they might seem.

DASH should be interesting enough to drive attention to itself and if not, we'd have to slowly and painstakingly build relationship with a carefully chosen, reputable journalists. Point in case, as an example, is Nicholas Tufnell who already published "21 tips, tricks and shortcuts to help you stay anonymous online" in The Guardian and mentioned Darkcoin. (the article is here) Another is Andy Greenberg from The Wired (note: I do not really follow / know a lot about these guys, I am just giving an example who and how should be approached) who also wrote about Darkcoin. (the article is here)

Such people need to be coaxed; even more so, I'd look for someone adverse to DASH and over him or her some in order to test how it works and turn them around.

#bigrcanada has a real life wine store in Canada (website's coming here) so a real time purchase of wine, via QR on some mobile phone, in his store would go a long way, assuming, we have a way to use DASH in real life situations. A small video and an article about it (and the advantages) can be done in a day and would bring some attention to the Big R's winery and to DASH as well. Than we buy some wine online and voila! a set of advantages (Instant, fee that's not 3% or 5% like with the credit cards but a fraction of it can be listed.

We need to SHOW HOW DASH works and WHY it is better than say MasterCard and only than we should talk about forking out the money for some "PR" firm that could not care less about DASH - it would just regurgitate selling points that are the same for everyone and produce nothing.
 

TaoOfSatoshi

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In marketing I believe in so-called RCS ("real company stuff") and have used press releases very sparingly. Just recently we had two fairly huge news, one was regarding our product being sold in thousands on another continent and another about scientific advances from our R&D so we blasted a real, exceptionally well-crafted PRs.

These were published in Yahoo Finance, Google News and over 200 news outlets all over the world. PR went to over 3,000 journalists as well. The result was two clicks and zero inquiries from the media people contacted. Google also seems to be dismissing links coming from PR no matter how "real" they might seem.

DASH should be interesting enough to drive attention to itself and if not, we'd have to slowly and painstakingly build relationship with a carefully chosen, reputable journalists. Point in case, as an example, is Nicholas Tufnell who already published "21 tips, tricks and shortcuts to help you stay anonymous online" in The Guardian and mentioned Darkcoin. (the article is here) Another is Andy Greenberg from The Wired (note: I do not really follow / know a lot about these guys, I am just giving an example who and how should be approached) who also wrote about Darkcoin. (the article is here)

Such people need to be coaxed; even more so, I'd look for someone adverse to DASH and over him or her some in order to test how it works and turn them around.

#bigrcanada has a real life wine store in Canada (website's coming here) so a real time purchase of wine, via QR on some mobile phone, in his store would go a long way, assuming, we have a way to use DASH in real life situations. A small video and an article about it (and the advantages) can be done in a day and would bring some attention to the Big R's winery and to DASH as well. Than we buy some wine online and voila! a set of advantages (Instant, fee that's not 3% or 5% like with the credit cards but a fraction of it can be listed.

We need to SHOW HOW DASH works and WHY it is better than say MasterCard and only than we should talk about forking out the money for some "PR" firm that could not care less about DASH - it would just regurgitate selling points that are the same for everyone and produce nothing.
Liking that post doesn't do it justice...that is exactly how our next steps should be. Great post!
 

fible1

Well-known Member
Dash Core Team
Masternode Owner/Operator
May 11, 2014
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In marketing I believe in so-called RCS ("real company stuff") and have used press releases very sparingly. Just recently we had two fairly huge news, one was regarding our product being sold in thousands on another continent and another about scientific advances from our R&D so we blasted a real, exceptionally well-crafted PRs.

These were published in Yahoo Finance, Google News and over 200 news outlets all over the world. PR went to over 3,000 journalists as well. The result was two clicks and zero inquiries from the media people contacted. Google also seems to be dismissing links coming from PR no matter how "real" they might seem.

DASH should be interesting enough to drive attention to itself and if not, we'd have to slowly and painstakingly build relationship with a carefully chosen, reputable journalists. Point in case, as an example, is Nicholas Tufnell who already published "21 tips, tricks and shortcuts to help you stay anonymous online" in The Guardian and mentioned Darkcoin. (the article is here) Another is Andy Greenberg from The Wired (note: I do not really follow / know a lot about these guys, I am just giving an example who and how should be approached) who also wrote about Darkcoin. (the article is here)

Such people need to be coaxed; even more so, I'd look for someone adverse to DASH and over him or her some in order to test how it works and turn them around.

#bigrcanada has a real life wine store in Canada (website's coming here) so a real time purchase of wine, via QR on some mobile phone, in his store would go a long way, assuming, we have a way to use DASH in real life situations. A small video and an article about it (and the advantages) can be done in a day and would bring some attention to the Big R's winery and to DASH as well. Than we buy some wine online and voila! a set of advantages (Instant, fee that's not 3% or 5% like with the credit cards but a fraction of it can be listed.

We need to SHOW HOW DASH works and WHY it is better than say MasterCard and only than we should talk about forking out the money for some "PR" firm that could not care less about DASH - it would just regurgitate selling points that are the same for everyone and produce nothing.
Hey,
I think there may be some confusion as what you are discussing as "PR" do you mean "Press Releas"? Getting on Yahoo Finance, Google news, etc. is actually classic press release marketing. These releases are sold for 200 bucks and submitted to media en masse. What you do describe as favorable, such as the Nocholas Tufnell mention is what you should be getting from real PR (Public Relations).

Sorry if I missed something but it seems to me like there is some confusion as to what PR means in your post as to what my original post was about (Public Relations).

:)

Pablo.
 
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GreyGhost

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Sorry for misunderstanding. I was quoting Minotaur, not your original post. PR term, when used, means Press Release which should have been clear from the context of that paragraph. When I moved on I did not talk about PR (as in Press Releases) anymore :)
 
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