Let's talk branding

itscrazybro

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Hey everyone, I think with the current size that this project is growing to, we are in dire need to talk branding.

We are attending conferences (giving out promotional material), building websites, building out evolution etc and our current branding is no where up to standard. The colours clash, fonts aren't elegant and the logo could do with a bit of sharpening.

I think it would make a lot of sense to get a professional in to do the branding now while we are in our early days. Ethereum used Proof of Work, who in my opinion did a great job. Here is a report of the work that Proof of Work did for them http://proofofwork.media/project/ethereum/
We obviously don't have to use them but I just wanted to provide an example of a company providing this service for a blockchain network.

I would be interested in hearing everyone's opinions on this. You obviously know mine ;)
 
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TroyDASH

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One of the really smart things about the ethereum branding is that the ethereum symbol can be rendered in so many different ways, there is always the same shape, but it kind of embraces the absence of a color scheme. What better way to visually show that ethereum can be everywhere, for everyone, than to be able to render the logo in a translucent or other creative way against practically any backdrop?

I'm not sure how open everyone would be to re-evaluating the Dash branding (didn't we just go through this not too long ago, and even now with Evolution?), but we'll see.
 
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tungfa

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One of the really smart things about the ethereum branding is that the ethereum symbol can be rendered in so many different ways, there is always the same shape, but it kind of embraces the absence of a color scheme. What better way to visually show that ethereum can be everywhere, for everyone, than to be able to render the logo in a translucent or other creative way against practically any backdrop?

I'm not sure how open everyone would be to re-evaluating the Dash branding (didn't we just go through this not too long ago, and even now with Evolution?), but we'll see.
i agree
we went through so many rebounding and brandings over the last years, we are finally on a "steady" light version (moved away from the Dark Blue over the last 6 month), and i would let that run for now until we have a 'good' reason to change (Evo and such)
sorry i know i am always the 'party pooper' holding back any rebranding adventures, but i think we are the 1st time ever on 1 Corporate Identity (like it or not)
and we should stick with that for now, and reevaluate in some month when Evo comes closer :rolleyes:
 

TroyDASH

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i agree
we went through so many rebounding and brandings over the last years, we are finally on a "steady" light version (moved away from the Dark Blue over the last 6 month), and i would let that run for now until we have a 'good' reason to change (Evo and such)
sorry i know i am always the 'party pooper' holding back any rebranding adventures, but i think we are the 1st time ever on 1 Corporate Identity (like it or not)
and we should stick with that for now, and reevaluate in some month when Evo comes closer :rolleyes:
I agree here, although I would also point out if anyone is a graphic artist, you can go wild and render the DASH logo, or other things to represent DASH in your own creative ways. It doesn't have to be part of the 'official' branding for it to still be able to look really cool and help attract people. We have already had some great graphic artists making things for DASH, so even if the consensus here turns out to be to not change the branding right now, don't let it stifle your creative juices. I mean, Tao's "Dash dalmation" isn't the Dash brand but in my opinion the thing is freaking iconic. Make something good, use it and it might stick :)
 
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itscrazybro

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i agree
we went through so many rebounding and brandings over the last years, we are finally on a "steady" light version (moved away from the Dark Blue over the last 6 month), and i would let that run for now until we have a 'good' reason to change (Evo and such)
sorry i know i am always the 'party pooper' holding back any rebranding adventures, but i think we are the 1st time ever on 1 Corporate Identity (like it or not)
and we should stick with that for now, and reevaluate in some month when Evo comes closer :rolleyes:
I don't have a problem with the corporate identity, I just have a problem with the graphic design and I mean no offense to whomever did the job. It got us to where we are today but it is not the professional and elegant style that we should be taking into the next phase.
I can definitely see where you are coming from but the problem with leaving it until later is that it will become a larger burden as we will already have promotional material, websites, evolution etc and all of these will need to be redesigned to suit our identity. Why do you think this should be done later? If it needs to be done then what advantage do we have by waiting?
 

tungfa

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I don't have a problem with the corporate identity, I just have a problem with the graphic design and I mean no offense to whomever did the job. It got us to where we are today but it is not the professional and elegant style that we should be taking into the next phase.
I can definitely see where you are coming from but the problem with leaving it until later is that it will become a larger burden as we will already have promotional material, websites, evolution etc and all of these will need to be redesigned to suit our identity. Why do you think this should be done later? If it needs to be done then what advantage do we have by waiting?
graphic design - can u specify please

well waiting vs doing it now
we just have a ton of other things to do , and as everything is on track now (visually) I would let it run until we have a "good reason" to change all again (Evo launch and the likes)
and please remember , whatever we have or will come next will never please everybody ! I would have done this as well in a different way , but we voted this logo / corporate identity in back last year - and a vote is a vote
specially with graphics and visual approaches there are a ton of opinions , styles , ideas,.... out there (I have them too) but we have to look at the bigger picture and a "constant " corporate identity (everywhere the same) is the most important for now . we are still on the edge of getting out of Darkcoin and are making great progress with getting Dash in the heads and minds (+ eyes) or customers and Newcommers .

I suggest holding off with this for some months and pick up the conversation than again
 

tungfa

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I agree here, although I would also point out if anyone is a graphic artist, you can go wild and render the DASH logo, or other things to represent DASH in your own creative ways. It doesn't have to be part of the 'official' branding for it to still be able to look really cool and help attract people. We have already had some great graphic artists making things for DASH, so even if the consensus here turns out to be to not change the branding right now, don't let it stifle your creative juices. I mean, Tao's "Dash dalmation" isn't the Dash brand but in my opinion the thing is freaking iconic. Make something good, use it and it might stick :)
exactly
affiliated pages (as Tao or whatever else) is totally free to roam in new creative ventures

official pages / apps / banners /....
have to stick to the corporate identity
 

itscrazybro

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graphic design - can u specify please

well waiting vs doing it now
we just have a ton of other things to do , and as everything is on track now (visually) I would let it run until we have a "good reason" to change all again (Evo launch and the likes)
and please remember , whatever we have or will come next will never please everybody ! I would have done this as well in a different way , but we voted this logo / corporate identity in back last year - and a vote is a vote
specially with graphics and visual approaches there are a ton of opinions , styles , ideas,.... out there (I have them too) but we have to look at the bigger picture and a "constant " corporate identity (everywhere the same) is the most important for now . we are still on the edge of getting out of Darkcoin and are making great progress with getting Dash in the heads and minds (+ eyes) or customers and Newcommers .

I suggest holding off with this for some months and pick up the conversation than again
Thanks for replying.

In terms of specifying what I mean by Graphic design, I mean our color scheme, font's and logo refinement. These things help give us an image that leaves an impression, which leaves people wanting to be associated with the brand.

Color: In terms of color schemes, I am not suggesting that we move away from our colors completely, I would however suggest that we get a professional to come in and adjust the colors slightly so that they actually work together.

Fonts: I am not a specialist with typography but I know that they could find something that would suit our corporate image perfectly. I don't really have anything against our current font but would like to see what a professional design agency could come up with.

Logo: I am not suggesting anything crazy with this either but just a refined logo that is done by a professional agency.

I know we have a lot going on but that is why you hire a professional agency to do the work. There is never going to be down time with Dash, it is only going to get busier.

Ethereum has done an amazing job with giving of an elegant professional look.
Wouldn't you want promotional material that looks like this?

and t-shirts that look like this?

or logo's like this?
 
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TaoOfSatoshi

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Thanks for replying.

In terms of specifying what I mean by Graphic design, I mean our color scheme, font's and logo refinement. These things help give us an image that leaves an impression, which leaves people wanting to be associated with the brand.

Color: In terms of color schemes, I am not suggesting that we move away from our colors completely, I would however suggest that we get a professional to come in and adjust the colors slightly so that they actually work together.

Fonts: I am not a specialist with typography but I know that they could find something that would suit our corporate image perfectly. I don't really have anything against our current font but would like to see what a professional design agency could come up with.

Logo: I am not suggesting anything crazy with this either but just a refined logo that is done by a professional agency.

I know we have a lot going on but that is why you hire a professional agency to do the work. There is never going to be down time with Dash, it is only going to get busier.

Ethereum has done an amazing job with giving of an elegant professional look.
Wouldn't you want promotional material that looks like this?

and t-shirts that look like this?

or logo's like this?
Those are some sweet materials. How much would a design firm cost, approximately?
 
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rustycase

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I am newbie.

And I feel the K.I.S.S. philosophy works quite well.
Four letter words... even better.

I am Not a linguist.
No clue how DASH translates to other languages, yet to me, DASH would connotate quick, fast, and in a hurry... A sprint...
Whereas, the intent was an acronym for Digital Cash... from what I can tell.

Perhaps when translated, it may mean something different, in one of the many languages spoken on our planet.
What could be done ? How could this simple concept be improved with branding ?

Chevrolet marketed a 'Nova' automobile, which was quite good, yet in the Hispanic world, the definition of 'no va' would mean, "Doesn't go" !
Bad choice for an automobile name !

Ethereum sounds Kool, to me, yet it's a 4 syllable word, probably construed from Latin, and will be hacked in pronunciation by many.
I'm not sure how to describe their pyramid over an inverted pyramid, yet it is a neato symbol...
Does it entail any specific meaning ? Do people Really need to interpret some graphic object, or even discuss it ?

Tos uses a dalmation, all well and good. There's already a dogecoin... is that an alsatian they use ?

What sort of artwork would you have in mind that you feel would be superior to the straight forward use of a four letter word ?

Best
rc
 

tungfa

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Thanks for replying.

In terms of specifying what I mean by Graphic design, I mean our color scheme, font's and logo refinement. These things help give us an image that leaves an impression, which leaves people wanting to be associated with the brand.

Color: In terms of color schemes, I am not suggesting that we move away from our colors completely, I would however suggest that we get a professional to come in and adjust the colors slightly so that they actually work together.

Fonts: I am not a specialist with typography but I know that they could find something that would suit our corporate image perfectly. I don't really have anything against our current font but would like to see what a professional design agency could come up with.

Logo: I am not suggesting anything crazy with this either but just a refined logo that is done by a professional agency.

I know we have a lot going on but that is why you hire a professional agency to do the work. There is never going to be down time with Dash, it is only going to get busier.

Ethereum has done an amazing job with giving of an elegant professional look.
Wouldn't you want promotional material that looks like this?

and t-shirts that look like this?

or logo's like this?
got it / understood
you re talking about the corporate identity

rebranding is rebranding , even if we keep the same name , hiering the agency is the smallest part of that
redesigning everything we have is the biggest (new wallets , new mobile apps , pages , webpages , PR martial, videos and guides .... ) part
 

itscrazybro

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got it / understood
you re talking about the corporate identity

rebranding is rebranding , even if we keep the same name , hiering the agency is the smallest part of that
redesigning everything we have is the biggest (new wallets , new mobile apps , pages , webpages , PR martial, videos and guides .... ) part
Oh right, got you too. I didn't realize that I made it sound like I wanted to change the name etc. I guess I could have phrased it better, sorry for causing confusion.

Yes, redesigning everything is the biggest, I agree, but it only gets bigger the longer we leave it. We will only have more promotional material, more wallets, more videos and more webpages in the future. I think we are going to have to do it at some point so don't you think that the best time to do it is now while it is not too big of a job?
 

tungfa

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Oh right, got you too. I didn't realize that I made it sound like I wanted to change the name etc. I guess I could have phrased it better, sorry for causing confusion.

Yes, redesigning everything is the biggest, I agree, but it only gets bigger the longer we leave it. We will only have more promotional material, more wallets, more videos and more webpages in the future. I think we are going to have to do it at some point so don't you think that the best time to do it is now while it is not too big of a job?
lol
the blue and Dash is well established (I am not a fan of the blue ether but that is not the point)
it is about brand awareness and recognition in our market , and as we went though several new colors and branding I suggest to ride this out longer and not change again

(how often did we change graphics since Feb 2014 ?)

there is no rush with this "the longer we wait the more pages we have" (we will have a couple of more pages in some month - no biggi)

the hardest in corporate identity is to stick with it, if you like it or not , changing graphics because of different opinions and styles is always the "easiest" but you will kill your brands awareness in the market .
there are enough people out there who still see Dashcoin and whatever else confusions , even DRK still hangs on our tail ....

just my 2 duffs
 
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itscrazybro

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lol
the blue and Dash is well established (I am not a fan of the blue ether but that is not the point)
it is about brand awareness and recognition in our market , and as we went though several new colors and branding I suggest to ride this out longer and not change again

(how often did we change graphics since Feb 2014 ?)

there is no rush with this "the longer we wait the more pages we have" (we will have a couple of more pages in some month - no biggi)

the hardest in corporate identity is to stick with it, if you like it or not , changing graphics because of different opinions and styles is always the "easiest" but you will kill your brands awareness in the market .
there are enough people out there who still see Dashcoin and whatever else confusions , even DRK still hangs on our tail ....

just my 2 duffs
I can see your point and I agree with you that the blue in dash is well established. I do not want to change from blue, it all just needs to be refined so that the colors complement each other properly and look a little more elegant and professional.

Here is what Dash currently looks like

Here is what I am suggesting we need to look more like



As you can see they are still using the same colors but one looks like it has been thrown together by a kid using a program like Paint and the other looks like it has been thrown together by a professional using Photoshop and Indesign.

I am not suggesting anything more drastic than this.
 
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tungfa

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I can see your point and I agree with you that the blue in dash is well established. I do not want to change from blue, it all just needs to be refined so that the colors complement each other properly and look a little more elegant and professional.

Here is what Dash currently looks like

Here is what I am suggesting we need to look more like



As you can see they are still using the same colors but one looks like it has been thrown together by a kid using a program like Paint and the other looks like it has been thrown together by a professional using Photoshop and Indesign.

I am not suggesting anything more drastic than this.
lol
ok we are coming closer i guess
so it is about colors ?
(why is all Eth corporate Identity posted above then ? bit confusing , right :rolleyes:)
 

itscrazybro

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Haha, yes, we are definitely coming closer.

It's not about Blue, Red, White. It's about the way that they have been used. As I said above, we currently look like our identity has come from a kid using paint, rather than a professional using indesign and photoshop.

The Ethereum stuff was just an example of how using a good professional graphic design agency can highlight your identity. Stick to who we are but just highlight it by using a professional design agency.

Edit: forgot to quote ya, so here's alert @tungfa
 

tungfa

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Haha, yes, we are definitely coming closer.

It's not about Blue, Red, White. It's about the way that they have been used. As I said above, we currently look like our identity has come from a kid using paint, rather than a professional using indesign and photoshop.

The Ethereum stuff was just an example of how using a good professional graphic design agency can highlight your identity. Stick to who we are but just highlight it by using a professional design agency.
i hear u

i do not have these color issues i have to say,
did proper calibrate your monitor ? you double check your monitor color setting and color space used ?
+
we are in this direction now (more than the blue and all - just to be clear)


any examples where the colors really "bite " you ?
 

itscrazybro

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i hear u

i do not have these color issues i have to say,
did proper calibrate your monitor ? you double check your monitor color setting and color space used ?
+
we are in this direction now (more than the blue and all - just to be clear)


any examples where the colors really "bite " you ?
Yes, everything is fine there. This isn't just me speaking up https://www.dash.org/forum/threads/pre-proposal-discussion-branding-colors.8790/, multiple people see that something is wrong but its hard to fix it when we aren't professional graphic designers.
I don't think I can point it out any better than I have. It is hard to say that what we have is bad when I can't provide a better example of how it should be. I have contacted www.proofofwork.media to see if they could come in here and maybe give us a little example of what they could do for us. I guess we will just have to wait to see if they show up.
 

tungfa

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Yes, everything is fine there. This isn't just me speaking up https://www.dash.org/forum/threads/pre-proposal-discussion-branding-colors.8790/, multiple people see that something is wrong but its hard to fix it when we aren't professional graphic designers.
I don't think I can point it out any better than I have. It is hard to say that what we have is bad when I can't provide a better example of how it should be. I have contacted www.proofofwork.media to see if they could come in here and maybe give us a little example of what they could do for us. I guess we will just have to wait to see if they show up.
no offence
but in visual things like that there will always be different opinions , some like it , some do not - same same and always will be

as u contacted them already let's see what they say, and they will definately say something , as they want that contract from us :rolleyes:
 
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yidakee

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I absolutely agree. Our colour scheme is way outdated. Way way way too saturated and, well, uninteresting to say the least.

We can definitely should do something about it. But, and this is a huge BIG but... It is far more important to be coherent about our strategic roll-out than nitpick about these issues and start changing things. I'm not talking about the workload in re-doing EVERYHTING ... no... I'm talking about exterior perception and project strategy.

You can't be fresh and innovative by being a chameleon. Our name change was extremely necessary but "bad" enough as it is, it was really necessary to do it in record time, and the results show. But if we change colours now it is a shot in the foot. We are perfectly established, and no amount of rebranding is going to benefit us at this moment.

We should think and prepare for our next milestone. Evolution. Make our strong point really really strong and well thought out, and mainly, well played out. We have lots of time to think this though properly

.
 
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PoW media

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Proof of Work Media founders here

First, we'd like to thank Matthew and Andy for encouraging us to post to this thread.

Since we never posted a proposal to a public forum before (we're currently working with another DAO which posted our proposal to their public forum and that was a first too), we're not exactly sure what is appropriate. We've worked with Blockchain and decentralised tech and governance related companies full-time for the last 3 years. Our core work is around design, branding, video animation, communication and film-making.

If there are any questions that the community has for us regarding our creative process and how we'll go about a re-brand, we'll try to answer them all.


*side notes:
We're long time Darkcoin/Dash fans.
@tungfa - we answered because we like and appreciate Dash and of course we want the contract ;)
 

itscrazybro

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Proof of Work Media founders here

First, we'd like to thank Matthew and Andy for encouraging us to post to this thread.

Since we never posted a proposal to a public forum before (we're currently working with another DAO which posted our proposal to their public forum and that was a first too), we're not exactly sure what is appropriate. We've worked with Blockchain and decentralised tech and governance related companies full-time for the last 3 years. Our core work is around design, branding, video animation, communication and film-making.

If there are any questions that the community has for us regarding our creative process and how we'll go about a re-brand, we'll try to answer them all.


*side notes:
We're long time Darkcoin/Dash fans.
@tungfa - we answered because we like and appreciate Dash and of course we want the contract ;)
Hi guys, thanks for checking in

Obviously we have already rebranded from Darkcoin to Dash and the community appears to be very happy with that decision, however the reason I brought this to yours and ours attention is because I believe that our Design is lacking. So it is not so much of a rebrand that I had in mind but more of a touch up on what we already have.

Could you provide any mock up examples of some work that you could potentially do for Dash? I think the community would love to see what kind of a look you could potentially bring to Dash.
 

TheDashGuy

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Proof of Work Media founders here

First, we'd like to thank Matthew and Andy for encouraging us to post to this thread.

Since we never posted a proposal to a public forum before (we're currently working with another DAO which posted our proposal to their public forum and that was a first too), we're not exactly sure what is appropriate. We've worked with Blockchain and decentralised tech and governance related companies full-time for the last 3 years. Our core work is around design, branding, video animation, communication and film-making.

If there are any questions that the community has for us regarding our creative process and how we'll go about a re-brand, we'll try to answer them all.


*side notes:
We're long time Darkcoin/Dash fans.
@tungfa - we answered because we like and appreciate Dash and of course we want the contract ;)
This just got interesting hmmmmmmmmmmmmmm
 

tungfa

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*side notes:
We're long time Darkcoin/Dash fans.
@tungfa - we answered because we like and appreciate Dash and of course we want the contract ;)
:D
 

PoW media

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A few more thoughts that might help you guys and understand our approach and how we may be able to help.

First thing to understand is that when discussing visual look & feel opinions are always subjective, everyone has a different view on what looks good and what they like. Its easy to go round in circles. Forever.

However, when branding something you want to move beyond subjective opinion and create something that conveys what the brand is all about. The starting point is to create a Branding Brief. This is description of what the brand stands for, its market positioning, its underlying attributes, its tone and its target audience. Think what are the attributes, Fast? Secretive? Private? Serious? Happy? etc.

Once there is an agreed Branding Brief in place then the tools of composition, colour and typography can be applied to create a visual representation of the brand. But this is a brand that is created by reasoning not subjectivity.

Your brand is what you are communicating to the world. We did a quick survey with a few non crypto people on the current brand; sports team, masculine, corporate, American and 1990’s feel were some of the more surprising attributes that came back.

If you guys would like to work with us, and we’d love to work with you, the the first step would be to create the Branding Brief. The next step would then be to produce a selection of visual routes that deliver against the Branding Brief.

What we need to understand is how best to engage with the community, the process for submitting a proposal, who deals and signs off payments, who will feedback and sign off on the work itself.
 

AndyDark

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i think branding isn't something that should be decided by people with no graphical-design education (including me). Just give it to someone who does and has a good portfolio and let them do it. otherwise things will drag on.

BTW I don't see a big problem with the current branding but I would bet 10 Dash that if you showed any heavy-weight graphic designer our colors like the red lines etc they would say 'bad'. (could be totally wrong and not saying we need to change anything :))
 
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