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Ignore Dash: Branding as THE COIN for "Instant Confirmations"

Discussion in 'Pre + Budget Proposal Discussions' started by amanda_b_johnson, Apr 21, 2018.

  1. bhkien

    bhkien Active Member

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    I had an experience about something like this. When our forum just release and nobody know about it. And the competitor is a very big one. They had banned everybody to talk good about us.

    Luckily we had success with an idea similar to this. We make community aware and debate and compare...

    I believe this campaign will bring us a lot more people.
     
  2. JZA

    JZA Active Member

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    I just wonder why we dont have DASH media people on CNBC or Bloomberg TV.
     
  3. feedbands

    feedbands Active Member

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    Ok, I'll bite :)

    @Danny_Somthin what happened at the cannabis conference?
     
  4. GrandMasterDash

    GrandMasterDash Well-known Member
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    It's not so much whether reverse psychology works or not, it's more about context. In this particular case, I feel "ignore dash" is too negative when a more entertaining approach could be made.

    Imagine, if you will, a woman laying in bed and suddenly realizes she could be late for an appointment. She jumps into a taxi, but on the way realizes she's forgotten various things. She looks down to her feet and sees cat slippers.. needs proper shoes... jumps out of the taxi and into a shop, quickly buys shoes and then back into the taxi. Her journey continues with other comical realizations, forcing her to dart into shops and back into the taxi. Finally arriving at her destination on-time and it closes with the dash logo and tagline, "For when you need to dash".

    "For when you need to dash" is exactly what ABJ suggested, making it a verb. This should be our new slogan.

    Comedy beats reverse psychology. If we love it, we share it.
     
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  5. Chuck Williams

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    I agree that Comedy beats reverse psychology - but deception and lies will permanently destroy us.

    This proposed "commercial" does not align with reality today. It's just not possible unless you live in certain areas of New Hampshire right now.

    If we ran this advertisement today, it would be a blatant lie because it's not possible. I will definitely not support the traditional marketing approach of lying or twisting or manipulating truth or reality to paint some kind of picture in the minds of viewers. I will support truth and honesty in advertising. An "Ignore Dash" campaign aligns with reality much better than this proposal.
     
  6. Santos Bermúdez Ruiz

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    Hi Amanda, its great to see another marvelous proposal from you and your team!

    Im certainly intrigued by the reverse psychology, I share @TroyDASH opinion on how great it could work, but given the current state of affairs around proposal approvals itsits really difficult for me to picture ANOTHER massive marketing proposal given the fact that they haven't actually served their purpose (as @Arthyron previously mentioned) and are really expensive.

    Hopefully the community will turn around their opinion on the projects whose ROIs just aren't cutting it and free the space for teams like yours, that give DASH a whole other dimension marketing wise.

    Good luck!
     
  7. GrandMasterDash

    GrandMasterDash Well-known Member
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    I agree regarding deception and lies, though I think you're being a little harsh. If the scenario is unrealistic, then it begs the question, what are the real-world use cases for dash instant send? - because I don't see that question being answered by a "ignore dash" campaign.