***update 1/28/2018*** Phase I Proposal Link: https://www.dashcentral.org/p/internet-ads Phase II Proposal Link: https://www.dashcentral.org/p/dashinformer (thank you for continuing to fund this campaign) Thank you to everyone who voted to continue funding this proposal. I am committed to getting Dash back into the top 5. This is a completely transparent campaign and we will always be 100% open with regards to any statistic including cost per click, cost per conversion, conversion rate, time spent on page, etc. We also now offer RIO and Goal reporting for other proposal owners. If you'd like to send traffic from your advertising campaign to Dash Informer, we are: actively translating to every dominant language on earth (will display automatically) actively creating regionally specific instructions on how to buy dash for every country on earth (will also display automatically) continually optimizing the Dashinformer page to be more and more effective And we can offer you: Full analytics, including source breakouts, total goals completed, goal breakdown, conversion rates, time spent on page, heatmappting, and more See exactly how many people took further action (continued on to download a wallet, go to the proposals, went to an exchange to purchase dash) Measure the effectiveness of your ad campaign for accurate ROI reporting to MNOs Translators Needed If you are fluent in English and another language, we likely could use your help translating. PM on the forum or message @feedbands on Discord to setup Goal Reporting or offer language translation help. *** Landing page A landing page has been created. We will not divulge it just yet as we are putting the finishing touches on it but we will share it with the community within 48 hours. From this page we are optimizing for the following conversions: clicks to wallet download page clicks to exchanges to purchase dash clicks to proposal page clicks to pre-proposal forum clicks to dash reddit / twitter email form submission clicks to headlines detailing recent and important Dash news on third party sites Google Campaign We have created 23 campaigns containing a total of 342 ad groups targeting 8900 keywords. Campaigns are broken down by device (desktop vs mobile vs tablet) and broken down by country. To begin we are targeting only english speaking countries, which include US, Canada, Australia, New Zealand, UK, Ireland and South Africa. In the future we can hire translators to translate our landing page into additional languages and select appropriate exchanges for the respective countries. We have set the bids at 10 cents per click for every keyword and will be scaling up gradually each day to figure out exactly how low our bids can be while still spending our entire budget. This will deliver the most clicks for the budget. Facebook Campaign Ready to go. Targeting english speakers in the following countries: United Arab Emirates, Austria, Australia, Belgium, Bulgaria, Bolivia, Canada, Switzerland, Colombia, Cyprus, Germany, Estonia, Spain, Finland, United Kingdom, Georgia, Croatia, Ireland, Israel, Cambodia, South Korea, Lithuania, Latvia, Malaysia, Nigeria, Netherlands, Norway, New Zealand, Romania, Serbia, Singapore, Slovenia, Slovakia, United States, Vietnam, Kosovo: Kosovo (+25 mi) Kosovo, South Africa This is great because facebook allows us to target english speakers in non-english speaking countries very easily. Targeting interests: Bitcoin, Virtual currency, Ico, Digital wallet, Ripple (payment protocol), Cryptocurrency, Digital currency, Blockchain.info, Litecoin, Bitcoin network, Ethereum or Coinbase A lot of the altcoins unfortunately were not available to target based on interest on facebook. Nevertheless our audience is 20 million and Google and Reddit allow us to capture granular altcoin targeting. Reddit Campaign: Targeting 20 of the top altcoin subreddits. Ready to go. To minimize risk of FUD, comments on ads have been disabled. Tools installed out of the gate: A/B testing. First variable is video at top of page. 4 variants being tested Heatmapping. Full report will be issued to the Network at the end of the experiment Full analytics, of course Conversion tracking and optimization Remarketing tracking. We'll build the audience now and remarket with Dash updates, news and milestones. Mailchimp: capturing emails of people interested in Dash updates will add further value to the spend of this campaign. There is a lot going on under the hood and this is a very exciting campaign to be working on both in terms of the size and scope. There is a lot more to it all that I haven't mentioned here but this will give you a general sense. Ads across all campaigns are expected to hit full throttle in 48 hours. It's the night before Christmas, Dash. Happy new year!