I have found the only real approach to a successful marketing campaign is covering your bases.That's so true. I absolutely hate Facebook and Twitter, yet others love it. I'm finding I like Slack, and I like BCT, because any subject that comes up, is there first it seems, so I only have to watch one place, then usually, follow a link for deeper reading. As a matter of fact, that gives me an idea............. I'll go to the other thread.......... or maybe I need to make a thread...?
Email, Social, Print, Voice-based, Video Based, Text Based are all different mediums and we should be on top of all of these 24x7.