1. Summary Dash users in Medellín, Colombia are expanding our existing meetups across the Medellín metro area (pop: 3.7m) from now through August in order to build the groundwork for our first Dash conference in Medellín, Colombia in October 2018. We believe that Dash has a critical role to play in the Colombian economy, with its USD$5.8 billion in annual remittances, the 2 million Venezuelan migrant population’s increasing demand for remittance services, Colombia’s impressive economic growth, especially in cross-border payments for manufacturing exports, the high rate of informality, the entrepreneurial mindset of its people (ranked #3 in Latin America by GEDI) and the decreasing purchasing power of the Colombian minimum wage. See video below. Download the full proposal: English [PDF] | Español [PDF]. 2. Goals By Aug 31, 2018, we aim to achieve the following goals. We’re just getting started, so these are targets we’re aiming for, and not promises. Organize the first Dash Medellín conference so that it is fully planned, staffed, budgeted and proposed for October 2018. Hold 12 Dash meetups in 5 separate locations with an average of 10 attendees each, complete with meetup.com announcements, photos and videos. Meet with 3 currency exchanges and prepare them to add Dash to the currencies they do business in. Hold 1 Dash remittance workshop directed at the Venezuelans in Medellín, with Dash airdrops and wallet installs, photographed and on the blockchain. Consult with 40 merchants, complete with Dash orientation, Dash acceptance stickers, listing on DiscoverDash.com and ongoing support. Achieve at least 250 new Dash wallet installs, photographed. Distribute at least 250 unique Dash airdrops of $10.000 COP / USD$3.60 on the blockchain and to individuals who take constructive actions, such as attending meetups and workshops, accept Dash, subscribe to the Dash Medellín mailing list, etc. Hold 1 Dash outreach event to college students and entrepreneurs. Achieve 250 mailing list subscribers. Achieve 250 YouTube channel subscribers. Achieve 175 meetup members. Publish 36 Dash educational YouTube videos filmed on the streets of Medellín, with an estimated initial reach of 2,100 views. 3. Request We’re requesting 22 Dash per month for 3 months (Jun-Aug 2018) in order to achieve these goals, and present a detailed budget below. Should there be any excess funds, perhaps generated by an increase in the price of Dash, we will use the funds to extend our financing for additional month(s), continuing to work toward our long-term goals, before requesting additional Treasury funds. 4. Strategy Dash Medellín’s execution and marketing strategy includes the following. a meetup-first strategy where we incentivize people interested in Dash to attend meetups with a clear agenda for each meetup, receive Dash orientation, open Dash wallets and socialize with other Dash users; and which we will use to get contact data from every meetup attendee in order to stay in touch via email and social media marketing. a marketing strategy, where we use email marketing, online advertising, social media marketing, mainstream media marketing and content marketing to demonstrate the concrete value of Dash to Colombians. a Dash merchant adoption program that gets Colombian merchants comfortable with Dash and offers concrete benefits for accepting Dash, such as publicity for their business, a Dash airdrop, Dash signage, the benefits of the Dash community and ongoing mentoring and support. the use of Dash airdrops to incentivize actions that concretely add value to the Dash ecosystem. a Dash outreach program, where we give a series of talks to local institutions and mentor entrepreneurs in order to make connections and build goodwill for Dash in the local community. 5. Budget We have created a minimalist budget that enables us to fulfill meaningful goals while positioning the Dash Medellín organization to achieve a larger agenda in the coming months. The budget assumes a Dash price of USD$460 and that the Colombian Peso is at $2,800. 6. Progress To Date Since restarting Dash Medellín meetups in March, we've achieved the following: published a website, meetup group, Telegram group, YouTube channel and social media profiles (FB, TW, IG). created the three-year Dash Medellín development plan (English PDF). added a new meetup location (Ivy Hostel) in the south of Medellín, with a new format and once-monthly schedule. secured 2 advisors for Dash Medellín: Edward Stoever (@ec1warc1) and Arley Lozano (@vakano). setup a trello to coordinate the Dash Medellín team’s work. secured a duly registered Colombian SAS (corporation) and accountant to ensure Dash Medellín’s resilience against government scrutiny. achieved 18 mailing list subscribers, 2 YouTube channel subscribers, 9 Telegram group members and 73 meetup members. achieved 5 new Dash wallet installs. 7. More Information The full Dash Medellín Jun-Aug 2018 Treasury Proposal. (Español [PDF] | English [PDF]) The Dash Medellín three-year plan for 100,000 active Dash users in Colombia (draft) [PDF] (versión en Español próxima). Email me at me[email protected] anytime. Thanks in advance for your feedback and ideas! I'm really just getting started and need your help.