CapitalSuccess
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Early Adopters (13.5% of those that accept innovation) - "These individuals have the highest degree of opinion leadership among the other adopter categories. Early Adopters are typically younger in age, have a higher social status, have more financial lucidity, advanced education, and are more socially forward than late adopters." (Rogers 1962 5th ed, p. 283)
MarCom Questions:
1) Where are these Adopters located in the highest concentrations?
2) What are the suggested key messages to these Adopters regarding Dash?
3) What ways (media, events, experiences) would the Dash community support in order to reach out to them?
4) If you own a business, how interested are you in reaching these Adopters with your own marketing and sales opportunities?
5) Would you be interested in cooperative promotions with Dash to reach this market?
6) Would the formation of a separate entity (DAO, LLC, ORG, etc.) such as the Dash Merchant Network be helpful for promoting merchant adoption and the launch of Evolution?
Your input, response, and sagacious remarks are welcome. Thank you!
MarCom Questions:
1) Where are these Adopters located in the highest concentrations?
2) What are the suggested key messages to these Adopters regarding Dash?
3) What ways (media, events, experiences) would the Dash community support in order to reach out to them?
4) If you own a business, how interested are you in reaching these Adopters with your own marketing and sales opportunities?
5) Would you be interested in cooperative promotions with Dash to reach this market?
6) Would the formation of a separate entity (DAO, LLC, ORG, etc.) such as the Dash Merchant Network be helpful for promoting merchant adoption and the launch of Evolution?
Your input, response, and sagacious remarks are welcome. Thank you!
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