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Proposal: PR Fall Campaign (Sept)

Ryan Taylor

Well-known member
Foundation Member
This is a cross-post from www.dashcentral.org/p/pr-fall-camp-201609

This proposal is for continued funding of the previously-passed "PR Fall Campaign" found at this link (adjusted to the current exchange rate): https://www.dash.org/forum/threads/proposal-pr-fall-campaign-aug.9825/

I have included the text from the original proposal below for easy reference.

Requested funding is as follows for the September 4th budget cycle:
Total: 464.66 Dash

Note: Any unused funds from this proposal will be used for future public relations services.

Manually vote YES on this proposal:
dash-cli mnbudget vote-many 0194b207f2ffcc1febf7528b07cd7268c4d82aab1616d907dac76db263dc0e06 yes
OR from the qt console:
mnbudget vote-many 0194b207f2ffcc1febf7528b07cd7268c4d82aab1616d907dac76db263dc0e06 yes

Manually vote NO on this proposal:
dash-cli mnbudget vote-many 0194b207f2ffcc1febf7528b07cd7268c4d82aab1616d907dac76db263dc0e06 no
OR from the qt console:
mnbudget vote-many 0194b207f2ffcc1febf7528b07cd7268c4d82aab1616d907dac76db263dc0e06 no

Original proposal text

This Public Relations proposal goes hand-in-hand with our business development strategy as we share with the media the different partnerships and integrations we execute. Public relations directly supports business development, since joint promotion is a central source of value Dash provides to potential partners with whom we are negotiating. Public relations also enables Dash to extract more benefit from the partnerships as we announce them.

We have a road-map of additional announcements planned and we believe it is therefore essential to retain a professional PR firm to represent Dash in both the digital currency and mainstream media. After careful consideration, we have selected Wachsman PR as our PR partner for the next phase of our growth.

Wachsman PR is a highly professional firm located in New York that enjoys a strong reputation in the digital currency industry and has demonstrated a high level of professionalism the market has come to expect of the Dash project. Wachsman PR represents many high-profile crypto clients such as Kraken, Purse.io, Overstock's T0 and many others.

Though Wachsman PR is reputable in the industry, they agreed to provide Dash an opportunity to preview their services rather than simply relying on their track record and referrals. They agreed to conduct a trial month of PR services for Dash ahead of us officially hiring them (which we are now planning to do) for a longer-term agreement.

Based on our experience thus far, we highly recommend proceeding with a contract. Wachsman PR staff have all been professional and impressive. They have provided insights and advice on how to extend our reach into mainstream media, helped shape, revise and prepare our d10e presentations and handouts, and have prepared a longer-term PR strategy. They also aren’t afraid to tell us when they disagree with us… They don’t say “yes” to everything we suggest, and tell us what they think is a better approach along with the reasons why. In short, they are adding tremendous value. In just two weeks they have done two press releases with us and obtained an impressive amount of media placements for the project, which I’ve outlined below.

We would like to hire Wachsman PR for an initial four month engagement starting September 1st. The cost of the proposal is $6,000 per month and the entire four month contract will cost $24,000. As a portion of the funding ($880) is already set aside from the July budget “PR - Fall Campaign Pre-Funding”, we will only need an additional $5,120 to fund the initial month’s services. However, as protection against currency fluctuation between now and August 5th, we would like to request the full $6,000 and carry any balance forward to September to be used for the same purposes.​

Note: The original post also included examples of the news placements acquired through the Wachsman PR trial. If you are interested in reading them, see the original proposal (provided in the link above).