There have many marketing campaigns tried in the past however none have achieved the mass numbers that we seek , the reason is sort of obvious , it's a classic chicken and egg problem , unless we have lot of users ,businesses will not accept dash , unless lot of businesses accept dash people won't start using dash.
Of these two pieces getting users is obviously the more difficult piece ( typical US banks spend over 200-300 USD for getting a user, now that's how important users are). unfortunately so far we only focused on the businesses like Funding pos terminals etc ...this needs to changed.
Using combination of facial recognition and otp verification we can achieve a definite and unique user verification and avoid fraud to a very high level (we can put further checks if needed )
Once a user is verified as unique and new, the user gets $5 and then he/she gets a unique referral id/link using which users earn $5 when their referral signs up , so our total cost per acquisition of a new user is $10. This money although is not good for a typical user in USA or UK ... It's good for users in Nigeria or Venezuela.
If we can sign up say 100k-500k users in a country like Venezuela or Nigeria we have a real shot of making dash go viral in that geography.
We should absolutely put our focus in countries like this (where inflation is super high) instead of USA or UK where people have high faith in their financial system.
Now some people think giving free money is bad idea but here's the deal about currencies , currencies unlike a physical product like food get their value only from its size of network of users so when a large number of people start using dash then everyone starts using that's how it works ..
This app / website need not be run by DASH Core, it will be a separate marketing company per se, so there are no legal liabilities etc
The missing piece in previous crypto air drops was that they didn't have a proper user verification system and the plans bombed. Facial recognition using a simple $10 smartphone can change that.
In Fact, we can give lesser amounts to begin with , say we start with giving $2 for sign up and $2 for referring others and can see how it works ,I bet people in Venezuela or Nigeria will still find this exciting and the best part is as the value of dash rises their balance values keep rising too.
so even if a hacker hacks the database he doesnt get anything useful out of it
Finally, for the amounts that we are giving most people won't find it worth opening their accounts with a crypto exchange and cash it , they would rather buy a coffee or something with that. So we need to make sure we list the business near to the users that are accepting dash right on their app , this encourages both sides as said before.
I understand Evolution will be a game-changer in the crypto space, but remember this, getting users to the platform will remain as difficult as ever.
Now as our market cap rises we can do bigger and bigger campaigns like this .. and one day convince the people of bigger countries to join the bandwagon as well.
Dash is the best currency out there, but unless we come up with the best distribution system too, some else will and they will win the biggest prize in human history ever !
edit: I understand some people have data protection issues , here's a solution for that
All facial data would be hashed at source and the hashed data will be stored which will be used to make comparison and verification( this is similar to password hashing most secure sites do ), so our data will be useless for hackers even if they manage to hack it