i am not a fan of reverse psychology !
“do not buy M ...”
might have worked for them , but that does not mean we need to adopt the same “dirty” (just my opinion) techniques
am really not sure on who this is supposed to work
(no offence , but i really do not get it and see the danger of a huge backfire here )
Ditch "confirmations". Too many syllables.
Dash settles instantly.
But it doesn't technically settle instantly, it's more of an instant guarantee. The recipient of an instantsend isn't in control of the funds until the standard block confirmations come in, although it's guaranteed they are there.
We made this mistake at our recent event, thinking everyone we instantsend to would be good to turnaround and spend it instantly. Many had to wait for confirmations to be able to spend their instantsend funds.
Strangely, it was spendable on iPhones faster than androids across the board.
Amanda and team, I applaud you for your creative marketing ideas. The one thing though is I'm concerned that the end user (buyer) doesn't give a whooot about instant settlement. Case-in-point is credit cards which take days to settle. Not one person in literally 100,000 consumers give it a second thought. Now, vendors, that's a different story altogether. Target that group somehow with the ad campaign and you may get some ROI.
It's not so much whether reverse psychology works or not, it's more about context. In this particular case, I feel "ignore dash" is too negative when a more entertaining approach could be made.
Imagine, if you will, a woman laying in bed and suddenly realizes she could be late for an appointment. She jumps into a taxi, but on the way realizes she's forgotten various things. She looks down to her feet and sees cat slippers.. needs proper shoes... jumps out of the taxi and into a shop, quickly buys shoes and then back into the taxi. Her journey continues with other comical realizations, forcing her to dart into shops and back into the taxi. Finally arriving at her destination on-time and it closes with the dash logo and tagline, "For when you need to dash".
"For when you need to dash" is exactly what ABJ suggested, making it a verb. This should be our new slogan.
Comedy beats reverse psychology. If we love it, we share it.
I agree that Comedy beats reverse psychology - but deception and lies will permanently destroy us.
This proposed "commercial" does not align with reality today. It's just not possible unless you live in certain areas of New Hampshire right now.
If we ran this advertisement today, it would be a blatant lie because it's not possible. I will definitely not support the traditional marketing approach of lying or twisting or manipulating truth or reality to paint some kind of picture in the minds of viewers. I will support truth and honesty in advertising. An "Ignore Dash" campaign aligns with reality much better than this proposal.