Hi everyone,
This is one of very first marketing campaigns which is a Direct result oriented meaning you get precise results per $ spent, which would be very reassuring for those who are looking at the marketing effectiveness.
Bitcoin is expected have around 10-25 million users and it's raising exponentially thanks to 100s of affiliate channels ( like coinbase offering $10 , genesis giving 3% discount on referrals for account opening etc). If we want to take over bitcoin we need to act fast, if bitcoin manages to cross 100 million users it would get extremely difficult to take them over.
we all agree that
evolution is a wonderful product, but just having a sexy product doesn't pull users automatically. Users need to be incentivised atleast initially ( thats why my bank offers £200 if you switch).
Most proposals so far have focused enabling dash payments for businesses, which is basically pretty slow and ineffective , users don't start using dash because couple of shops are accepting dash ( that's just common sense right , which unfortunately most proposals miss )
This is exactly why one of first big user oriented campaign
@amanda_b_johnson 's #firstdashwallet was a huge success. 1000s of people opened their wallets and posted pics on twitter so much so that the team handling verifications was overwhelmed.
we want to continue on this legacy, and thought of using facial recognition based approach to give $5 to each person , however after having
feisty discussions about using facial recognition for unique verification , we figured out that SMS OTP verification is a better and easier thing to handle and has
much better privacy protection etc
we propose to give $1 in dash to everyone who downloads dash wallet and verifies through SMS OTP and $1 to for every referral they refer who signs up and does the verification in specific countries where getting a SIM Card is not free*
This has many benefits compared to any other method that can be used for mass marketing that can bring millions of users.
first off , people are
very comfortable with SMS OTP verification and it hardly takes any effort except for putting your phone no
In Most developing countries it costs more than $1 to get a SIM CARD ( and most have a limit on the no of sim cards you can get) so our little one dollar gift will not be big enough to entice hackers to hack our system
Sim cards technology is extremely reliant and has withstood any technical hacking done by hackers ( not social engineering which cant be done en masse)
The amount of personal data that we need to collect very little and we are planning to delete all the phone numbers from a particular country once we are done with a country ( all those privacy buffs take sigh now)
Last but not least, total cost per user acquisition is just $2 ( much less than the #firstdashwallet give away ) and we can track it directly with the no of app downloads and reviews we get on our playstore/appstore.
The strategy is not to pay everyone in a particular country , but to pay just 2-5% of a country to sign up, this sort of forms a root over there , and the rest picks on itself.
Bitcoin has huge earlier mover advantage in big countries like china, india , japan and korea but have missed out in the smaller and poorer countries, a stable currency ( or appreciating currency ) like dash can bring numerous advantages to the developing countries. Many of these countries are run by quasi dictators / dictators who impose crushing currency controls and have high/hyper inflation, if dash becomes their national currencies ( i know its a big IF but frankly it's a when
) , it literally gives huge boost to their economies
What does this project basically aim to do ?
Bitcoin is extremely popular with users because 100s of websites are catered to bitcoin, 100s of sites cater to bitcoin because millions of users are using bitcoin, this is catch-22 problem and unless we manage to get a couple of million users we can't really think of competing with bitcoin.
This project aims to introduce dash to millions of users at a nominal cost, who will then be catered by 100s of dash based businesses in future. Once we have a million plus users using dash, we can start running other interesting marketing campaigns.
The current timing is an awesome opportunity for dash as bitcoin is under heavy stress ( because of the insane transaction fees and slow confirmation), before bitcoin solves these issues in a meaningful way, we should capitalize on it
Update: getfreedash.com is hosted now (feel free to test it out), this site will host lot of dash related material and will be a go to guide , in future we aim to include dash wallet and dash merchant map and sort of become the blockchain.info for dash , your feedback is welcome
