Should the Core Team start "saving" for massive market campaign?

[stellabelle]

Yes! This is a very good idea! A massive, coordinated marketing campaign released when Evolution launches is a great idea! I think it's in Dash's best interest to start researching killer marketing people who understand global markets. Also, this person could start doing research to determine how a global campaign could best be launched. Since most people are online and this is a digital currency, I'd personally put advertising money into online stuff first. Most people are glued to their smartphones anyway.

 

[Biltong]

... A massive, coordinated marketing campaign released when Evolution launches...

Not just 'when', but before: even months before. How long is the pre-publicity - the slow buildup to the crescendo before a new Apple or Samsung product launch?
Win 7 hype started a couple of years? before the time.
An..tici...pation does wonders to a share price. Coins should be no different.
But you are right - get a hotshot company who knows the game - preferably also knows crypto. They will know better.

 

[joezippy]

Ok... I had to check on the "Samsung Big" idea... So maybe not "Samsung Big", but big like 2% of the market cap or 532,117,936*.02 = ~ 10.6M USD... From the best staffed proven marketing firm we can buy...

"n 2016, Samsung spent 11.5 trillion Won (around $10 billion) on marketing its brand and products to consumers all over the world. The tech giant spent 4.4 trillion won (around $4 billion) of its marketing budget on advertisements, which is 15 percent more compared to the year before"

http://www.androidauthority.com/samsung-lg-marketing-budget-2016-761744/

 

[Biltong]

...around $10 billion...

Maybe the year after next

 

[TanteStefana]

So I added a poll. Really, this is more to get the Foundation (or Ryan) to see I don't intend to do this

 

[Biltong]

Good. You got my YES

 

[stellabelle]

Not just 'when', but before: even months before.

Yes, well, part of my Dash For Newbies series is created just for this purpose.....to create an engaged audience who are following Dash and who can adopt Evolution when it comes out. What I was talking about is a global camaign of advertisements, paid ones, that is very coordinated.....to be released upon the launch of Evolution.

 

[Biltong]

.... What I was talking about is a global campaign of advertisements, paid ones, that is very coordinated.....to be released upon the launch of Evolution.

Yep - I see a two pronged campaign: One creating curiosity & anticipation for the couple of months before launch and then your Big Bang launch. I think we are on the same page anyway and I'm sure this has already been pencilled in on the big kahunas todo lists long ago. But a gentle reminder not to leave it too late is a good thing This should be huge and costly.

And then: Trying to get merchants in every major city all over the world... WOW The big time is scary...

 

[Dashmaximalist]

And i voted yes too

I feel the people on this thread are really pragmatic , others dont get the real deal

people today dont bother to check things out unless they are marketed to them , even if you are the best product in the world

let alone geeky crypto currency

The power of marketing is huge and we need to embrace it fully

 

[Nick]

And i voted yes too

I feel the people on this thread are really pragmatic , others dont get the real deal

people today dont bother to check things out unless they are marketed to them , even if you are the best product in the world

let alone geeky crypto currency

The power of marketing is huge and we need to embrace it fully

A recent case example just to further your point, citing the whitepaper of Coinbase's recent token card :

Funding Breakdown
Marketing – 40%
Direct Sales and Marketing – 25%+
Core Development – 30%
Legal and Compliance – 5%

 

[Dashmaximalist]

Ok... I had to check on the "Samsung Big" idea... So maybe not "Samsung Big", but big like 2% of the market cap or 532,117,936*.02 = ~ 10.6M USD... From the best staffed proven marketing firm we can buy...

"n 2016, Samsung spent 11.5 trillion Won (around $10 billion) on marketing its brand and products to consumers all over the world. The tech giant spent 4.4 trillion won (around $4 billion) of its marketing budget on advertisements, which is 15 percent more compared to the year before"

http://www.androidauthority.com/samsung-lg-marketing-budget-2016-761744/

hey how do we get the master node badge on your profile like the one you have thanks??

 

[flare]

hey how do we get the master node badge on your profile like the one you have thanks??

https://www.dash.org/forum/threads/new-forum-feature-masternode-owner-badges.13819/

 

[Dashmaximalist]

perfect , thanks a lot

 

[solarguy]

Actually thinking about it...... Saving is one thing, but before we stock pile a bunch of cash, the core team business development folks should work on a full blown RFP like the outline attached... So we know were we are heading and what we can expect from a professional well thought out launch strategy... Executed by a professional marketing firm with accuracy and precision. Those firms will need the RFP before they get started anyway... @Macrochip, @rango and I are talk about some RFP process stuff being built into DashCentral in the future, but this launch is here nor there... We need to follow best practices, as this could be over a million USD launch... Cheers!

Can't wait to see all the details of the RFP process. And, I think we should stockpile the excess ahead of time. If we get a very big approved proposal, we might suddenly lack the funds when we want a big publicity campaign down the road.

 

[demo]

We are about a year away from Evolution being launched. I would like to see the core team start storing money for a huge campaign that would run all over the world, at the same time, plus expanding the team that on-boards merchants. Seeing Jza's proposal for Cancun, a very beautiful and popular Tourist destination in Mexico, I'm also thinking of concentrating on tourist destinations, big cruise lines, places where exchanging money for either the tourist or the merchants is a real pain. Plus, these places catch people in a mentally open state.

Anyway, should we request core collect funds, especially funds that are left over after all budget items go through, just for funding a future mass marketing campaign once Evolution finishes?

Could you please stop this advertising bubble and invest in development?
DASH code is a mess, it needs a lot of development, and you have very few developers.

I vote no for the marketing, and yes for saving unclaiming funds for development and charities.

Could you please add my poll option? Until then, my vote is no.

 

[Dashmaximalist]

Dash core took about 1500 dash for coders last month to hire some 10 Devs , i don't remember them taking money for markeing

 

[demo]

Dash core took about 1500 dash for coders last month to hire some 10 Devs , i don't remember them taking money for markeing

Have a look at linux kernel contributors.
https://github.com/torvalds/linux/graphs/contributors

I think that the cryptocurrency of the future will be something bigger than the linux kernel, especially if you decide to include in it code chunks that will be ignited upon MNs vote.
So you need more developers, having only 10 Devs is not enough.

 

[Fount4inhead]

We need to market now not when "everything is ready"

 

[Dashmaximalist]

i think people need to realize crypto currency is a business not science experiment and businesses need solid marketing if they want to survive

 

[Acedian]

I would put this forward as a proposal, but the proposal fee is too high.

 

[Dashmaximalist]

most MN dont vote and those who vote are dead against any change in the current structure i wonder thats the main reason for current price stagnation