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Should the Core Team start "saving" for massive market campaign?

Discussion in 'Pre + Budget Proposal Discussions' started by TanteStefana, Apr 14, 2017.

?

Should we save any unclaimed funds for future marketing?

  1. yes

    15 vote(s)
    83.3%
  2. no

    3 vote(s)
    16.7%
  1. stellabelle

    stellabelle Active Member

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    Yes! This is a very good idea! A massive, coordinated marketing campaign released when Evolution launches is a great idea! I think it's in Dash's best interest to start researching killer marketing people who understand global markets. Also, this person could start doing research to determine how a global campaign could best be launched. Since most people are online and this is a digital currency, I'd personally put advertising money into online stuff first. Most people are glued to their smartphones anyway.
     
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    • Agree Agree x 1
  2. Biltong

    Biltong Member

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    Not just 'when', but before: even months before. How long is the pre-publicity - the slow buildup to the crescendo before a new Apple or Samsung product launch?
    Win 7 hype started a couple of years? before the time.
    An..tici...pation does wonders to a share price. Coins should be no different.
    But you are right - get a hotshot company who knows the game - preferably also knows crypto. They will know better.
     
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  3. joezippy

    joezippy Member
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    Ok... I had to check on the "Samsung Big" idea... So maybe not "Samsung Big", but big like 2% of the market cap or 532,117,936*.02 = ~ 10.6M USD... From the best staffed proven marketing firm we can buy... :)

    "n 2016, Samsung spent 11.5 trillion Won (around $10 billion) on marketing its brand and products to consumers all over the world. The tech giant spent 4.4 trillion won (around $4 billion) of its marketing budget on advertisements, which is 15 percent more compared to the year before"

    http://www.androidauthority.com/samsung-lg-marketing-budget-2016-761744/
     
  4. Biltong

    Biltong Member

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    Maybe the year after next :rolleyes:
     
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  5. TanteStefana

    TanteStefana Moderator
    Dash Core Group Linguistic Foundation Member

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    So I added a poll. Really, this is more to get the Foundation (or Ryan) to see :) I don't intend to do this :p
     
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  6. Biltong

    Biltong Member

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    Good. You got my YES :p
     
  7. stellabelle

    stellabelle Active Member

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    Yes, well, part of my Dash For Newbies series is created just for this purpose.....to create an engaged audience who are following Dash and who can adopt Evolution when it comes out. What I was talking about is a global camaign of advertisements, paid ones, that is very coordinated.....to be released upon the launch of Evolution.
     
    • Agree Agree x 1
  8. Biltong

    Biltong Member

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    Yep - I see a two pronged campaign: One creating curiosity & anticipation for the couple of months before launch and then your Big Bang launch. I think we are on the same page anyway and I'm sure this has already been pencilled in on the big kahunas todo lists long ago. But a gentle reminder not to leave it too late is a good thing ;) This should be huge and costly.

    And then: Trying to get merchants in every major city all over the world... WOW :eek: The big time is scary...
     
    #38 Biltong, Apr 20, 2017
    Last edited: Apr 20, 2017
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  9. Dashmaximalist

    Masternode Owner/Operator

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    And i voted yes too :)

    I feel the people on this thread are really pragmatic , others dont get the real deal

    people today dont bother to check things out unless they are marketed to them , even if you are the best product in the world

    let alone geeky crypto currency

    The power of marketing is huge and we need to embrace it fully
     
    #39 Dashmaximalist, Apr 21, 2017
    Last edited: Apr 21, 2017
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  10. Nick

    Nick New Member

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    A recent case example just to further your point, citing the whitepaper of Coinbase's recent token card :
     
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  11. Dashmaximalist

    Masternode Owner/Operator

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    hey how do we get the master node badge on your profile like the one you have thanks??
     
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  12. flare

    flare Administrator
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  13. Dashmaximalist

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    perfect , thanks a lot
     
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  14. solarguy

    solarguy New Member

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    Can't wait to see all the details of the RFP process. And, I think we should stockpile the excess ahead of time. If we get a very big approved proposal, we might suddenly lack the funds when we want a big publicity campaign down the road.
     
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  15. demo

    demo Active Member

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    Could you please stop this advertising bubble and invest in development?
    DASH code is a mess, it needs a lot of development, and you have very few developers.

    I vote no for the marketing, and yes for saving unclaiming funds for development and charities.

    Could you please add my poll option? Until then, my vote is no.
     
    #45 demo, Apr 25, 2017 at 12:20 AM
    Last edited: Apr 25, 2017 at 1:11 AM
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  16. Dashmaximalist

    Masternode Owner/Operator

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    Dash core took about 1500 dash for coders last month to hire some 10 Devs , i don't remember them taking money for markeing
     
  17. demo

    demo Active Member

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    Have a look at linux kernel contributors.
    https://github.com/torvalds/linux/graphs/contributors

    I think that the cryptocurrency of the future will be something bigger than the linux kernel, especially if you decide to include in it code chunks that will be ignited upon MNs vote.
    So you need more developers, having only 10 Devs is not enough.
     
  18. Fount4inhead

    Fount4inhead New Member

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    We need to market now not when "everything is ready"
     
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  19. Dashmaximalist

    Masternode Owner/Operator

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    i think people need to realize crypto currency is a business not science experiment and businesses need solid marketing if they want to survive
     
  20. Acedian

    Acedian Member
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    I would put this forward as a proposal, but the proposal fee is too high.
     
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  21. Dashmaximalist

    Masternode Owner/Operator

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    most MN dont vote and those who vote are dead against any change in the current structure i wonder thats the main reason for current price stagnation
     

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