Should the Core Team start "saving" for massive market campaign?

[TanteStefana]

We are about a year away from Evolution being launched. I would like to see the core team start storing money for a huge campaign that would run all over the world, at the same time, plus expanding the team that on-boards merchants. Seeing Jza's proposal for Cancun, a very beautiful and popular Tourist destination in Mexico, I'm also thinking of concentrating on tourist destinations, big cruise lines, places where exchanging money for either the tourist or the merchants is a real pain. Plus, these places catch people in a mentally open state.

Anyway, should we request core collect funds, especially funds that are left over after all budget items go through, just for funding a future mass marketing campaign once Evolution finishes?

 

[Leonidas]

Anyway, should we request core collect funds, especially funds that are left over after all budget items go through, just for funding a future mass marketing campaign once Evolution finishes?

Definitely !

 

[TanteStefana]

OK @babygiraffe @Minotaur @eduffield @coingun @flare whomever can get the message to the right people??

 

[Nick]

Sounds like a good idea. Ether seems to be the stable bet at this time for storing funds in crypto. I was looking into some options for storage and asked the guys over at Ledger about their hardware wallet multisig, here's their reply:

Hi

The multisignature support is done through a third party wallet, such as GreenAddress or Copay.

The most flexible one is Copay - answering your different points for that one

>Do all users have to be on the internet when the multisig wallet is first created?

no, you can invite people later. The kick off process is described on http://support.ledgerwallet.com/kno...e-your-ledger-with-copay-as-a-multisig-wallet

> Is there a max number of multisignatures?

yes, 15 (which is the current standard limit given the size of the generated script)

> Are users able to set varying requirements to send funds from the multisig, such as a 3/5 required signing or a 2/5 signing.

yes, you define the quorum when you create the wallet

> Can signatures be removed or added later?

no, you'll have to create a new wallet for that.

https://tether.to/ also has multisig support I havn't looked into.

 

[TanteStefana]

Sounds like a good idea. Ether seems to be the stable bet at this time for storing funds in crypto. I was looking into some options for storage and asked the guys over at Ledger about their hardware wallet multisig, here's their reply:



https://tether.to/ also has multisig support I havn't looked into.

I thought Dash has multisig accounts?! It's worked for core well so far?

 

[Dashmaximalist]

Yes please , this was my original idea. What ever is left in budget should be used by the core to start planning for their marketing

 

[GuerraDiValute]

I would certainly support massive marketing proposals come evo release.

 

[joezippy]

You have my support without a doubt!

 

[c3works]

We are about a year away from Evolution being launched. I would like to see the core team start storing money for a huge campaign that would run all over the world, at the same time, plus expanding the team that on-boards merchants. Seeing Jza's proposal for Cancun, a very beautiful and popular Tourist destination in Mexico, I'm also thinking of concentrating on tourist destinations, big cruise lines, places where exchanging money for either the tourist or the merchants is a real pain. Plus, these places catch people in a mentally open state.

Anyway, should we request core collect funds, especially funds that are left over after all budget items go through, just for funding a future mass marketing campaign once Evolution finishes?

I'd prefer this to just permissively spending it on weak proposals just so we can say we didn't 'let it burn.' We'd still need to know those funds are being stewarded well, however.

 

[joezippy]

You have my support without a doubt!

Actually thinking about it...... Saving is one thing, but before we stock pile a bunch of cash, the core team business development folks should work on a full blown RFP like the outline attached... So we know were we are heading and what we can expect from a professional well thought out launch strategy... Executed by a professional marketing firm with accuracy and precision. Those firms will need the RFP before they get started anyway... @Macrochip, @rango and I are talk about some RFP process stuff being built into DashCentral in the future, but this launch is here nor there... We need to follow best practices, as this could be over a million USD launch... Cheers!

 

[NDB pH]

Lets all help together in demoing Dash evolution Features and ease of use at the East Asian Summit that will be held in the Philippines in November 13-14,2017. that will be a great marketing scoop...with only us demoing Dash!! with all the Global media present and probably we can be intervied by major Publications...
https://en.wikipedia.org/wiki/Twelfth_East_Asia_Summit

 

[Dima]

I would support this. Mostly for massive marketing of Evo but in case of price drop for other important needs too.

 

[Dashmaximalist]

Actually thinking about it...... Saving is one thing, but before we stock pile a bunch of cash, the core team business development folks should work on a full blown RFP like the outline attached... So we know were we are heading and what we can expect from a professional well thought out launch strategy... Executed by a professional marketing firm with accuracy and precision. Those firms will need the RFP before they get started anyway... @Macrochip, @rango and I are talk about some RFP process stuff being built into DashCentral in the future, but this launch is here nor there... We need to follow best practices, as this could be over a million USD launch... Cheers!

Great stuff mate

 

[Fount4inhead]

Core can do some marketing but I'd also like to see marketing more diversified via proposals.

 

[Leonidas]

Core can do some marketing but I'd also like to see marketing more diversified via proposals.

You're welcome to share your ideas here or put a up a preproposal on the forum !

 

[Walter]

I'd like to see the emergence of a separate Dash DAO for Marketing. Run professionally with oversight from the network. They can then commission appropriate publicity/advertising agencies, manage the contracts and deliverable and coordinate marketing efforts across the network. This is something that should be a long term goal for Dash. I'm happy with the current situation where Dash Core DAO have control over this process to a large extent.

In answer to the original question, should we 'stockpile' Dash for future use... Mmm... Difficult one. The Dash will be worth the same value whether it is minted now or in X weeks/months/years in the future. I.e. the same price at the time of conversion to FIAT (if required). stockpiling dash at this stage would be predicated on the basis that we do not expect budget surpluses in the future, or that the network cannot agree to mint additional Dash in a superblock in special circumstances?

Interesting discussion though

Walter

 

[Dashmaximalist]

minting new dash for special circumstances would be a huge huge mistake and rip up the community ( ETH vs ETC ) and it would open a can or worms and make the fundamental rule of crypto violated ( no more predictable supply)

its much better to stash the coins now , instead of minting them in future through some hard fork

 

[Fount4inhead]

You're welcome to share your ideas here or put a up a preproposal on the forum !

Well I would like to see just straight up Google, Facebook, reddit ads campaign. I would do this on the proposal but I have no reputation people could trust in.

 

[Leonidas]

Well I would like to see just straight up Google, Facebook, reddit ads campaign. I would do this on the proposal but I have no reputation people could trust in.

If it is just an idea top of your head, you could just start a new thread in general discussion and ask what the community feels about that. By debating on it, you will gain reputation and people willl get to know you and how you think.

Don't hesitate in putting all your arguments (although as concisely as possible) stating why you believe that is a good way to spend Dash money. Why is it better than other alternative, how it will help us reach a target (which one) and convert it (how ?), etc. ?

(btw, if I remember well discussion around adcampaign have already taken place, and I believe even some were funded).

 

[joezippy]

I'd like to see the emergence of a separate Dash DAO for Marketing. Run professionally with oversight from the network. They can then commission appropriate publicity/advertising agencies, manage the contracts and deliverable and coordinate marketing efforts across the network. This is something that should be a long term goal for Dash. I'm happy with the current situation where Dash Core DAO have control over this process to a large extent.
Walter

I agree... would add that we should have the Marketing function in place to do the Evo launch... I wouldn't call it a DAO either... But that's me... This is the picture in my head...

 

[Dashmaximalist]

I agree... would add that we should have the Marketing function in place to do the Evo launch... I wouldn't call it a DAO either... But that's me... This is the picture in my head...

right yes we should definitely have a solid marketing strategy before evo launch we are talking about 3-4 millions of budget , that definitely calls for professional approach not an ad-hoc one

 

[lynx]

or that the network cannot agree to mint additional Dash in a superblock in special circumstances

Don't mess with that. Even considering minting coins outside of protocol rules could break trust and undermine the currency.

 

[Dashmaximalist]

Don't mess with that. Even considering minting coins outside of protocol rules could break trust and undermine the currency.

Absolutely

 

[joezippy]

The talk of minting coins, etc for future proposals like those related to the Evo product launch and marketing efforts, should be justification enough for a "Finance Director / Coordinator" as well as a "Marketing Director / Coordinator"... See the image I drew above... my2duffs!

 

[David]

Tante, I would wholeheartedly support this. Last month, over $100,000 was simply not created. What a waste--imagine how much evo marketing could have been done with that money!!! Taking leftover funds each month and putting them in a "savings" account for this purpose would be amazing!

 

[TanteStefana]

minting new dash for special circumstances would be a huge huge mistake and rip up the community ( ETH vs ETC ) and it would open a can or worms and make the fundamental rule of crypto violated ( no more predictable supply)

its much better to stash the coins now , instead of minting them in future through some hard fork

I think you're misunderstanding. I'm suggesting not to allow any supply go up in smoke, but rather be created per the allotted amount. I'm only suggesting this because when Evolution is finished, we would then be in a position to have a MASSIVE marketing campaign including some giveaways, etc... But the coins would never be more than the allotted supply.

 

[Vedran Yoweri]

My guess is that anybody who holds these 'savings' will be get a visit from the government, IRS, big harry and will be sued into oblivion.

I would rather like to see marketing budget applied in support of our natural growth. I think we do alright right now.

Massive advertising could be effective when we have evolution, when we have apps working on evolution (to provide the functionality we want to advertise), when we have evolution whitepapers reviewed, when we have code reviewed and security audits done, when we have the major bugs fixed.

At that time our budget should have grown enough to finance any marketing required.

 

[TanteStefana]

My guess is that anybody who holds these 'savings' will be get a visit from the government, IRS, big harry and will be sued into oblivion.

I would rather like to see marketing budget applied in support of our natural growth. I think we do alright right now.

Massive advertising could be effective when we have evolution, when we have apps working on evolution (to provide the functionality we want to advertise), when we have evolution whitepapers reviewed, when we have code reviewed and security audits done, when we have the major bugs fixed.

At that time our budget should have grown enough to finance any marketing required.

That's why we have a foundation

 

[Biltong]

...Massive advertising could be effective when we have evolution, ...At that time our budget should have grown enough to finance any marketing required.

I think we should plan and budget for it beforehand. A pre-launch campaign is often more important than the actual launch itself. Look at what they do with blockbuster movies; car launches; new cell phones etc etc; .
You can plan a campaign where different phases are activated as different milestones (in development) are reached. And you should definitely stockpile a war budget for something big like this.
You simply cannot go 'too big' with the Evo launch - this has been our USP for ages - now we have to deliver and announce our joining the 'big leagues' with as much fanfare as possible.
I suspect every Dash we spend (effectively) will quickly be superseded by the price rise.

 

[Biltong]

... Ether seems to be the stable bet at this time for storing funds in crypto.....

Not sure about this idea. If the word gets out that we are doing that...? Ether will laugh halfway to the moon and Dash will dive.