Proposal: Reinventing Decentralized Challenges


Sep 2, 2017
Belgrade, Serbia
Dash Address
I hope everyone had a great time with their friends and family during the festive season. Those who have been following my work and updates know that Dash had a successful year in Serbia and I am very excited about the upcoming opportunities and developments. Here are the latest articles/updates on our progress in a case that you have missed them:

  1. First Dash Serbia Presentation Draws Record Numbers
  2. Dash Sponsors the Belgrade Venture Forum and Smart City Challenge
  3. Dash Outreach in Serbia Grows, Reaches 2,000 at Future Park Conference

Now, I am proud to announce that I managed to get an amazing line-up on board and I would like to introduce you to an endeavor with a list of strategic activities for growth and development of Dash that we will discuss in this proposal:


Included parties: Dash Core team, GliaLab, Green Candle Inc., Pogon (EU innovation company) & others
Managing funds: Escrow by Dash Core team (payments divided by execution milestone). We are in the process of contracting an escrow agreement with Dash Core Inc and update will be provided once signed by both parties. Regardless, we are using a wallet address provided by Dash Core for this proposal so funds will be directly deposited to their escrow wallet as agreed with Bradley Zastrow.
Estimated timeline: 3-6 months & ongoing
Advisors: Alex Werner (Dash Core team), Abu Qader, Emira M. Mandić

Thinking about how we can disrupt the future of decentralized competitions, create enormous value for Dash and establish a revenue stream funding these Dash-related activities, my colleague, Vedad Mešanović, and I spent a few weeks doing research and talking to different people and came up with a list of impact points and a concept for a blockchain platform which will be the first peer-to-peer, real-time, fast-paced competition platform built on blockchain. While competitors exist in a single vertical within our offering, there is no provider with similar possibilities based on transparent and fair decentralized flash games in the field of the blockchain. Hence, this proposal is related to the development of our platform, value propositions that we can generate for Dash with our revenue and activities, partners that we will bring on board, marketing, potential partnerships for Dash, the creation of a sponsorship team, and other activities that will be discussed below.

As part of our preparation, we have managed to gather an outstanding team with a great track record, including a Dash Core team member; we are signing the escrow agreement with the core team; we have a tremendous value proposition and a profit-sharing plan in place that was developed with Dash community; we will be cooperating with respected community members like Green Candle Inc. on development of our activities; we managed to get Abu Qader, award-winning developer and a speaker that was endorsed by individuals like Eric Schmidt and shared stage with people like Bill Gates, on board as advisor, we will promote Dash to 300,000 people online prior to our platform launch etc.

Note: If you want to skip directly to our profit-sharing plan and value propositions for Dash prior to reading the entire proposal, it is included in the “1.4)” section after the budget. We understand our proposal is a bit longer, but given our ask, we felt obliged to share all our plans and details with you. Thank you for taking the time to review it.

The requested funding will be managed by Dash Core team escrow and used for development of our platform and challenges, maintenance of our technology, marketing activities, two events, development of Discord bot, HR and management etc.

1.1) Description of our platform

What we came up with is a very simple peer-to-peer decentralized flash gaming platform allowing users to select a game, challenge each other and instantly double or lose their crypto stake. This way, the outcome of each game is based on decisions that users make. In order to refine the concept, we consulted with different outside parties and Dash community members, conducted a research on startups and gaming psychology, current “betting” trends etc. As we grow, the platform will include different skill-based filters, challenges, ranks, custom options, tournaments etc. Before we tell you more about our value proposition for Dash, let us first introduce you to our gaming concept with one of the challenges used as an example:

Here is our executive summary as a PDF file in Google Drive.

1.2) Development

For the development of the platform, we have selected Pogon, a European innovation company developing digital products and MVPs for startups and companies entering the enterprise space. Their founder is Marko Kažić, our colleague, founder of Zamphyr, and Stanford HCI graduate with development experience coming from companies like IDF and Microsoft. We have also discussed this idea with Alex Werner, Evolution Backend Lead at Dash, thus we are considering opportunities of building our platform on top of Dash infrastructure.

1.3) Our proposal

Here is a complete budget for development of our platform in a PDF format / Google Drive with developmental milestones and associated cost breakdown.
- Note: we have rounded our request to 207 Dash due to decimal points causing issues for proposals in the past.

1.4) So, now to talk about those benefits; What will Dash get:

  • “Powered by Dash” sign next to our logo on our website and all our future promo materials and articles.
  • A dedicated page explaining Dash, its values and how to use it to potential new users. We estimate a traffic of 300,000+ people on this page prior to our platform launch.
  • 40% of all our future profits, money that will be invested in projects related to the development of Dash. Each month we will submit a report with results. Funding will be allocated to the following four activities:

  1. 10% will be used for improving Green Candle Inc. escrow service and their new Grant Center - micro proposals or micro-donations via either DashBoost or DashDirect (activities will be coordinated and managed directly with Jeff Smith a.k.a. coingun).
  2. 10% will be used for creating a community bucket. Each month we will submit a report and leverage the community for suggestions on how to best use the funds to support Dash. This may include such ideas as providing additional funds to Dash Core team for development opportunities, organizing free Dash tournaments that users can play for free and win Dash, supporting specific projects so they can request less funding from Dash treasury (a short-term funding model that also helps with inflation) etc.
  3. 10% will be used for organizing promotional events for Dash and marketing activities.
  4. 10% will be used to form a Dash Sponsorship Team that will be sponsoring different respectable individuals like athletes. For example, we can be supporting teams from developing countries without sponsors by sending them to mainstream sporting competitions or a team of young mathematicians traveling to a major academic competition.
  • NOTE: As our income grows, more activities will be introduced.


  • Additional 20% of our income will be invested in the growth of our platform, development of new challenges and marketing, thus also promoting Dash and growing its community.
  • We will organize a promo event for the launch of our platform where we will also promote Dash.
  • GliaLab will help us organize an event in collaboration with influential organizations and entities like the Rotary Club and Petnica Science Center, to educate people about blockchain and discuss potential partnerships for the platform. We will promote Dash at this event (there is an opportunity of potentially having someone from NVIDIA as a guest). Video at the event will be recorded by Vladimir Ðukelic, a well-known Serbian movie director, who directed over 65 Commercials for domestic and international markets for clients such as Mastercard, Gillette, Bambi, T-Mobile and T-Com, Telenor, BH Telekom etc., took part at prestige international film and advertising festivals and won numerous awards in the film industry.
  • In order to grow Dash user base, users will be able to play with multiple cryptocurrencies, which will also create a stable income for the growth of our platform, but we will organize exclusive tournaments and challenges available only to users playing with Dash, motivating people to actively purchase and trade Dash within and outside the platform. In the future, once we have a stable user base and resources, we can think about focusing all challenges exclusively on Dash.

Here is our event outline and other aforementioned activities that will be executed with 20% of our income. We also included a brief description of our demand boost activities and Dash Sponsorship Team: PDF / Google Drive

1.5) Our advisors for this endeavor will be:

  • Alex Werner from Dash Core development team.
  • Emira Mešanović Mandić (LinkedIn) that will be helping us with the segment of sponsorships and impact opportunities. She is a global humanitarian, a leader in CSR and a consultant, currently working as the Programme Coordinator at The Olof Palme International Center, with 20 years of leadership experience in not-for-profit organizations and entities like the United Nations Development Programme and WWF.
  • Abu Qader, the award-winning developer that was endorsed by people like Sundar Pichai and Eric Schmidt, and an international speaker that was featured in major media formats around the world and often shared the stage with individuals like Bill Gates.
    - Advisors are not financially compensated for their time; they are working with us on a voluntary basis.

Google CEO, Sundar Pichai, talking about Abu Qader and premiering a movie about his work during the Google I/O 2017, Google's annual conference in San Francisco.

We briefly talked with Ryan and shared our plan with Bradley Zastrow. We had two calls, discussed a few valid points in regards to our execution and business model, and agreed to sign an escrow agreement with the core team. The agreement will be signed in the following days and update will be posted on our proposal by a Dash Core team member. Regardless, we are using a wallet address provided by Dash Core for this proposal so funds will be directly deposited to their escrow wallet as agreed with Bradley Zastrow.

1.6) Vedad's biography:

Vedad has significant and diverse industry experience working with local and international organizations and working for companies and startups as an advisor, sales and marketing representative and business development officer in different industries. He is the co-founder and Chief Operating Officer at GliaLab, award-winning artificial intelligence company developing data-driven technology solutions for the healthcare industry, featured in major media around the world and supported by entities like NVIDIA and Google. Vedad is also the member of CSR+, a pioneer center for corporate social responsibility in South East Europe and the Ambassador at the Central European Startup Awards. He sits on the advisory board of Writinado, writing services and consulting company in Bosnia and Herzegovina serving a huge variety of small and medium-sized businesses, as well as enterprises and online influencers around the world, consults multiple companies in diverse industries, and serves as a personal advisor to Zeeshan N. Ahmed, founder of Benchmark Pakistan and Grow Online, a group of technology and advertising companies.

Thank you for taking the time to review the proposal.

Thank you, Tao of Satoshi, Joel Valenzuela, Jeff Smith, Bradley Zastrow, Alex Werner and others for your advice, ideas or encouragement, thus helping us turn this proposal into reality.