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PROPOSAL: Dash For Newbies Blog and Video Series

Discussion in 'Pre + Budget Proposal Discussions' started by stellabelle, Mar 17, 2017.

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  1. stellabelle

    stellabelle Active Member

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    You can vote for me here:
    https://www.dashcentral.org/p/DASH_For_Newbies_Blog_and_Video_Series

    PROJECT TERMS: Only 1 Month, 25 Dash


    Here’s a video that explains it:



    OVERVIEW:

    I just created the Medium publication titled Dash For Newbies. You can take a look at it now:
    https://medium.com/dash-for-newbies


    3 articles written per week and a total of 3+ YouTube videos. The videos will be put on my existing Stellabelle YouTube channel in a folder named DASH For Newbies.


    DETAILS ABOUT BLOG SERIES

    Leveraging my existing follower base on Medium and Steemit, I will write 3 Dash articles per week and post them to my accounts. Some of them will also be published in the Hackernoon Magazine since I’m already a contributing writer. Hackernoon has 83,000 subscribers currently. These will be shared on Twitter, and I’ll create weekly Twitter Moments from notable DASH tweets.


    DATA FROM RECENT DASH ARTICLES I WROTE

    The three articles I wrote about Dash last week have done extremely well, in terms of being shared on Twitter and analytics on Medium. A few people told me they joined the Dash slack channel because of reading my articles. Here’s a recent look at my analytics:
    [​IMG]

    For the Hackernoon publication, I’ll create tech-savvy articles similar to the one I wrote recently titled, I Just Told A Robot To Send A $60 Tip To My Electronic Wallet

    I’ll be writing articles similar to this example title:

    DASH For Newbies: What’s The Easiest Way To Convert Dash To Dollars?

    Most of the articles will be formatted in the Q & A style, and special emphasis will be placed on asking regular people their main questions about Dash and then turning their questions into blog posts and videos. This will be done for SEO reasons, as most people just type in questions they need answered in Google. The closer my articles are to the questions that everyone is asking about Dash, the higher up they will appear in search results.


    Here’s an infographic:

    [​IMG]

    DETAILS ABOUT THE DASH FOR NEWBIES YOUTUBE VIDEOS

    I’ll create at least 3 different YouTube videos and these will be placed in my existing YouTube channel in a folder called DASH For Newbies.

    I’d like to try a variety of different video styles to see which kind is successful. Humor will play a large part in the videos. Throughout the month, I’ll provide the analytics data to the Dash community so they can assess the effectiveness of the videos and articles.


    TARGET AUDIENCE


    The people on Medium fit the tech-savvy demographic and here’s a quote that describes them:

    “..Medium’s audience is made up mostly of the sort of educated, upwardly mobile, and media savvy people who like to ponder the future of technology or the cultural significance of the Coachella music festival. A full 95% of Medium's readers are college graduates, and 43% of them earn six figures or more.”

    -http://nativeadvertising.com/part-publisher-part-social-network-medium-is-building-the-future-of-brand-storytelling/

    I think women will be naturally attracted to my content and bringing more women into Dash’s ecosystem is definitely one key to mainstream adoption.

    Women account for 85% of all consumer purchases including everything from autos to health care:*

    91% of New Homes

    66% PCs

    92% Vacations

    80% Healthcare

    65% New Cars

    89% Bank Accounts

    93% Food

    93 % OTC Pharmaceuticals

    58% of Total Online Spending


    “Boomer Women and Affluence – One huge, affluent segment wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the “boom” years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women.” – Mary Brown, Carol Orsborn, Ph.D., Marketing to the Ultimate Power Consumer—The Baby-Boomer Woman http://she-conomy.com/report/marketing-to-women-quick-facts

    Please provide any feedback that you think would make my proposal successful. I look forward to hearing your ideas. Through gaining feedback from several key Dash community members, I was told that the DASH For Grandmas concept would be suited for a later time, after the release of Evolution.

    My social media links:

    YouTube: https://www.youtube.com/user/stellabelle

    Twitter: https://twitter.com/stellabelle

    Steemit: https:[email protected]

    Medium: https:[email protected]

    Hackernoon: https:[email protected]

    Linkedin: https://www.linkedin.com/in/stellabelle


    Thank you,

    Leah Stephens/ @stellabelle
     
    #1 stellabelle, Mar 17, 2017
    Last edited: Mar 22, 2017
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  2. ewok

    ewok New Member

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    You have my votes. Would like to see results and stats for this.
     
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  3. stellabelle

    stellabelle Active Member

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    Yes, I'll be posting the results from all the Medium and YouTube stats including demographics, views, etc.
    Thank you!
    Any idea why my fonts are showing up as huge on the proposal? I set them all to 'normal'.
     
  4. JZA

    JZA Member

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    XmZ3aBBWJdYa6hUJkWbTvwHMwMscmHQFNH
    Great proposal, looks very nice, wonder if the reddit/slax/telegram guys think of that.
     
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  5. stellabelle

    stellabelle Active Member

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    I was just about to post it in Reddit.....I just did right now.
     
    #5 stellabelle, Mar 18, 2017
    Last edited: Mar 18, 2017
  6. stellabelle

    stellabelle Active Member

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    Here's the beginning of the Medium publication, so take a look at it when you have time: https://medium.com/dash-for-newbies
     
  7. Hillscent

    Hillscent New Member

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    Voted yes, looking forward to your content. :)
     
  8. stellabelle

    stellabelle Active Member

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    I started the publication 5 days ago and you can see it here:
    https://medium.com/dash-for-newbies

    After one week, I'll post the stats and reads. It's doing quite well with regard to bringing people into the new slack channel, Women of Dash.
     
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