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Pre-Proposal / Sponsorship Request: DASH Across Alaska - promoting DASH by dog team

Would you vote yes for this proposal?

  • Yes

    Votes: 2 40.0%
  • Yes with changes

    Votes: 1 20.0%
  • No

    Votes: 2 40.0%

  • Total voters
    5

Bacon's Acres

New member
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DASH Across Alaska

WHY: Why support DASH Across Alaska?
• Provide unique advertising and exposure for DASH to a population of international dog mushing fans, Alaskans and viewers from across the globe
• We have direct interaction with fans and mushers of all ages and a wide international audience
• Promote DASH to rural Alaskans who have very limited access to traditional banks and ATMs
• Alaska is in the top five states using cryptocurrency to purchase items at overstock.com (according to CNBC and Overstock by percentage of purchases using cryptocurrency)

HOW: How we promote positive exposure for DASH?
• Display your logo on our gear, transportation, dog coats, etc.
• Link DASH to our website and social media
• Distribute educational material along the historic Iditarod Trail (see trail map at the bottom of the page)
• Iditarod has live feed of race start and finish, as well as Webcams at checkpoints; recorded interviews of mushers can be viewed by fans throughout the year

HOW MUCH:
• 7 DASH / Month for 3 months (JANUARY - MARCH 2018)
(please see Excel listing of race and marketing expenses at the bottom of this page)

WHO: Meet the Bacon’s Acres’ Iditarod Sled Dog Team
• Tara Cicatello (26 years old - rookie racer will compete in March 2018)
• Kristin Bacon (44 years old - two-time veteran racer, kennel owner)
• Cryptocurrency investors
• 16 of the finest Alaskan sled dogs

WHAT: Iditarod Sled Dog Race
• The most famous sled dog race on the planet
• 1,049 mile race across Alaska’s remote, arctic wilderness
• Starts with 1 musher and 12-16 dogs
• 69 mushers from around the world are signed up for this year’s race
• There are 20+ checkpoints in remote Alaskan villages for resting and resupplying our team
• The race lasts approximately 8-13 days

WHEN:
• March 3, 2018: Ceremonial Start for Iditarod; March 4, 2018: Official Re-start
• Training started in September 2017 and will continue through March 2018
• There will two preparatory races in January 2018 and February 2018

WHERE:
• Training, racing, social and promotional events across Alaska
• Iditarod race runs from Anchorage, Alaska to Nome, Alaska
• Rural villages checkpoints: Willow, Yentna, Skwentna, Finger Lake, Rainy Pass, Rohn, Nikolai, McGrath, Takotna, Cripple, Ophir, Iditarod, Shageluk, Anvik, Grayling, Eagle Island, Kaltag, Unalakleet, Shaktoolik, Koyuk, Elim, Golovin, White Mountain, Safety
• Mushers have an international following, and have represented the following countries: United States, Canada, Norway, Sweden, Russia, Jamaica, France, New Zealand, Australia, England, Hungary, Czech Republic, Serbia, Argentina, Holland, Italy, Germany, Japan, Austria, Scotland, Spain, Denmark, Belgium, Brazil

DASH Across Alaska
(detailed)
The Iditarod Trail Sled Dog Race, known as the “Toughest Race on Earth,” is a 1,049 mile race from Anchorage to Nome, Alaska. Teams depart from the Ceremonial Race Start in Anchorage the first weekend in March. From there the canine athletes and mushers travel across frozen rivers, mountains and tundra, and checkpoints in remote arctic villages, traversing through the state’s interior and up the Bering Sea coast, to finally reach their destination: the old gold-mining town of Nome. The first race began in March of 1973 and captures the indomitable spirit of people settling the frontier and in search of gold. Today the race embodies the importance of sled dogs and mushing in the state’s history. It also showcases a pioneer spirit which is still alive in the north and the peoples who travel here-peoples in search a new frontier, seeking new opportunity and adventure; to claim a stake in the future through lucrative investments. There are many parallels in the frontiers of Alaska and the new frontier of cryptocurrency.

Sled dog training and racing, however, is rigorous and demands persistence. Last season our team trained and raced 4000 miles. Bacon’s Acres is comprised of 24 dogs, 18 of which are in full training to run Iditarod 2018. The team is young (ranging from 1 to 8 years old), with direct bloodlines from four-time Iditarod Champion Jeff King.

In order to qualify for Iditarod, the musher must complete three mid-distance races, with respectable trail reports from each. The Bacon’s Acres’ team collectively has run the Tustumena 200, Willow 300, Kobuk 440 (x2), Copper Basin 300, Knik 200, Northern Lights 300, Denali Doubles and Kuskokwim 300 (x2) in the past. We have crossed the finish line in every race we started.

This year our team is entered in the Northern Lights 300 Race and the Willow 300 Race, as well as Iditarod 2018. These smaller races help us prepare and train, with our eyes focused on the big picture of completing the Iditarod.

The sport of mushing is not gender divided. Only two women have ever won the race, Libby Riddles was the first in 1985, and Susan Butcher, the only female four-time champion dominated in 1986, 1987, 1989, and 1990. This year women make up 24% of the competitors signed up for Iditarod. Very few women have completed the Iditarod, making up approximately 15% of the total finishers (146 out of 936). Kristin and the dogs of Bacon’s Acres completed Iditarod twice in 2016 and 2017. Tara is preparing to complete the Iditarod in 2018. Kristin and Tara are also among the minority of women who are invested in cryptocurrency (approximately 1-5% of the population).

People from all over the world come to race and watch Iditarod. Mushers in the past five years have been from Norway, Switzerland, Canada, Jamaica, Sweden, Russia, France, New Zealand, Australia, England, Hungary and the Czech Republic. Our outreach spans across Alaska, from Alaska south central, north through the interior, and into west of the state on the southern portion of the Seward Peninsula. The following towns/villages are passed through (though a few vary depending on the route/year): Willow, Yentna, Skwentna, Finger Lake, Rainy Pass, Rohn, Nikolai, McGrath, Takotna, Cripple, Ophir, Iditarod, Shageluk, Anvik, Grayling, Eagle Island, Kaltag, Unalakleet, Shaktoolik, Koyuk, Elim, Golovin, White Mountain, Safety, Nenana, Manley, Tanana, Ruby, Galena, Huslia, Koyukuk, and Nulato. The maps provided show the extent of our geographical reach, but cannot reflect the global reach of the Iditarod audience.

As Alaska’s state sport, the Iditarod can be equated to the Superbowl of mushing. Tens of thousands of people flock to Anchorage and Willow for the start of the race, and to Nome for the finish. The population of Nome doubles during the Iditarod, in what is known as the “Mardi Gras of the North.” This year there are 69 mushers signed up for Iditarod, and Tara is one of them.

Iditarod has many costs associated with it, including a $4000 entry fee, thousands of pounds of dog food, dog booties, high tech race gear, shipping costs for race supplies, as well as travel home from the finish in Nome, just to name a few. An excel sheet is provided to better outline some of the costs.

We are asking for 7 DASH per month for the next three months to help us with these expenses which are required to prepare for and participate in Iditarod 2018. In exchange for your support, we will help spread the word about DASH in an area of the world where little is known about it, via the following:

1. We will display the DASH logo on our website, social media, sled bag, dog truck and trailer, and our dog coats. It can also be published in Iditarod paraphernalia.
We will set up a link on our website to educate viewers on DASH.

2. Many rural Alaskan villages and communities the Iditarod trail runs through do not have banks. As we pass through these areas, we will introduce the idea of cryptocurrencies, specifically DASH, to these remote areas. We will inform them what DASH is and how it can benefit their situations. We can leave them with educational material when appropriate.

3. As Iditarod mushers, we are role models and inspirational figures to young and old alike. Often, we are asked to speak to children in classrooms and answer fan letters. (Tara Facetimed with a class in Erie, PA this very morning). We will introduce the future generation to DASH and the world of cryptocurrencies by informing them of your sponsorship, explaining what DASH is, and how it can benefit their future.

If you would like more information about us, our dogs and Iditarod, please check these out:
• baconsacres.com
• iditarod.com
• Facebook:
o Iditarod (87,704 likes; 83,172 followers)
o Bacon’s Acres’ Kennel (1,863 likes; 1,841 followers)
o Tara Cicatello
o Kristin Bacon
IDITAROD TRAINING/RACING & MARKETING COSTS (approximate)
January to March 2018


By helping support these costs we can spread the word about DASH for the next three months across Alaska: before, during and after the race

Dog coats w/ DASH logo $1,000
Promotional Time/Marketing Materials DASH $3,000
Iditarod Race Entry fee $4,000
Drop Bag Shipping for resupply during the race $1,500
High Performance dog kibble (dog) $5,000
Meat (dog) $3,000
Fish (dog) $1,000
Fat (dog) $1,000
Booties (protect the dog's feet) $4,000
Dog safety equipment (dog) $700
Flying dogs, handler & musher after the race $2,000
Trail meals, snacks & drinks $1,000
Lithium Batteries for the gps and headlamps (the race is 24 hrs a day) $200
Runner plastic for the sled $200
Gas for training and transportation vehicles $1,000
Musher assorted gear $1400

TOTAL ~$30,000


VASTNESS OF ALASKA

Alaska is much larger than most people realize. Placing AK on a map of the Continental United States really puts the state’s vast area into perspective. Running the Iditarod is nearly the equivalent of running from southwest Missouri to western Nebraska!

Photo courtesy of USDA Natural Resources Conservation Service Alaska.

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INTERNATIONAL REACH OF IDITAROD MUSHERS AND FANS

Red Highlighted Area: Mushers have been participants from these countries in the past five years

Green Highlighted Area: Mushers have been participants from these countries prior to five years ago

Photo courtesy of Maps of World.

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IDITAROD’S SOUTHERN ROUTE

The following trail shows the southern route of Iditarod, traditionally used during odd years. Due to poor snow coverage in 2015 and 2017, the race was re-routed to an alternative Fairbanks trail. In order to keep the traditions of Iditarod alive on the southern route, the race will utilize this trail during this even year of 2018. These are the rural arctic villages Tara will travel through during Iditarod this year (unless the race is re-routed).

Photo courtesy of Iditarod.


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Last edited:
This look interesting!

Did you promote this pre-proposals to Discord and Reddit channels?

It seems people isn´t stopping to look at it.
 
This look interesting!

Did you promote this pre-proposals to Discord and Reddit channels?

It seems people isn´t stopping to look at it.

Thank you so much for taking time to read over our proposal! I think it's an exciting opportunity to spread the news of DASH through a unique population that may not be exposed otherwise (at least not in the near future).
I did post it on #women-of-dash, but I will try some other avenues. Thank you for the encouragement!
 
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