Mark Mason
Well-known member
Google/Mastercard Purchase Tracking Deal Demonstrates Need for Financial Privacy
A newly-revealed data tracking deal between Google and Mastercard raises consumer privacy concerns and makes the case for private money such as Dash.
The reported deal is designed to bridge the gap in purchase data collection between online and offline commerce. At present, Google tracks users’ online shopping activity, using the data to focus its extensive advertising platform to more precisely target shoppers based on their other purchases. Without direct access to consumer credit card data, this introduces a data gap when in-store purchases are made. However, the new deal with Mastercard would share the missing data to complete the advertising picture, using information gleaned from offline card purchases to supplement online data. Mastercard reportedly denied that this data would be used to identify precise purchases.
Read more - https://www.dashforcenews.com/googl...deal-demonstrates-need-for-financial-privacy/
A newly-revealed data tracking deal between Google and Mastercard raises consumer privacy concerns and makes the case for private money such as Dash.
The reported deal is designed to bridge the gap in purchase data collection between online and offline commerce. At present, Google tracks users’ online shopping activity, using the data to focus its extensive advertising platform to more precisely target shoppers based on their other purchases. Without direct access to consumer credit card data, this introduces a data gap when in-store purchases are made. However, the new deal with Mastercard would share the missing data to complete the advertising picture, using information gleaned from offline card purchases to supplement online data. Mastercard reportedly denied that this data would be used to identify precise purchases.
Read more - https://www.dashforcenews.com/googl...deal-demonstrates-need-for-financial-privacy/