Eralith YouTube ad campaign report thread.

dashdisciple

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May 21, 2017
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We have learnt a lot with this campaign. Two facts we will utilize in future are:

2) India is the most open English speaking market for cryptocurrencies. (30%) of our audience. For this reason we have translated Project Jet plane into Hindi.

Top geographies
India: 31%
United States: 15%
Very cool jetplane video! Definitely a unique, creative style. Well done.

In terms of your conclusion regarding the Indian audience - I believe it is a false conclusion. The campaign is getting the most traffic from India because India is huge and clicks are far cheaper than in developing countries, and therefore your campaign is, by accident perhaps, aggressively bidding on that traffic.

The average click in India is far cheaper than in developed countries, so unless the bids are reduced accordingly to match that market, your relative bids to other competitors' Indian bids will be super high, and therefore explain why so much Indian traffic is coming in. I'm not necessarily saying it's a terrible thing, I'm just explaining that we can't come to the conclusion that Indians are especially interested in Dash.
 

bielie

Member
May 13, 2017
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Hi @dashdisciple

Thanks, we're glad you like the Jet Plane ad!

As far as regions and cost per view per region is concerned: The way our campaign was structured, Adwords did not provide us with that data, unfortunately.

We bid $0.10 per view on all our placements and key words. While we do not have specific regional cost data, what we do know is that our average position for the ad was consistently 1. This means that we outbid our competition consistently. Also, we never paid more than $0.06 for any view, which reinforces the fact that we were never outbid. Our average CPV was $0.04

The conclusion is that we did not get more views from India because of cost per view bidding, but because there genuinely is more interest in India in cryptocurrencies than in any other English speaking region. If we were outbid in other regions, we would not have an average of 1st position.

Hope that makes sense! :)

Bielie
 

dashdisciple

Member
May 21, 2017
109
87
78
Hi @dashdisciple

Thanks, we're glad you like the Jet Plane ad!

As far as regions and cost per view per region is concerned: The way our campaign was structured, Adwords did not provide us with that data, unfortunately.

We bid $0.10 per view on all our placements and key words. While we do not have specific regional cost data, what we do know is that our average position for the ad was consistently 1. This means that we outbid our competition consistently. Also, we never paid more than $0.06 for any view, which reinforces the fact that we were never outbid. Our average CPV was $0.04

The conclusion is that we did not get more views from India because of cost per view bidding, but because there genuinely is more interest in India in cryptocurrencies than in any other English speaking region. If we were outbid in other regions, we would not have an average of 1st position.

Hope that makes sense! :)

Bielie
Glad those views are pouring in.

If it's a $0.10 bid regardless of country, India is producing so many views because other bidders are using more granular bidding, and bidding less for India specifically. While India may be averaging $0.04CPV on your campaign, I'd assert that you could probably be getting them for $0.01 CPV if you were using granular bidding.

In any case -thanks for all your work - it's certainly a help to Dash, regardless of the nitty gritty.
 
May 19, 2017
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Hi All! Thanks to the reactivation of InstantSend, we have now commenced distribution of Project Jet Plane. This includes English, Spanish, Hindi and Portuguese versions. Details on the budget and demographic settings of the campaign will follow later today.
 
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UdjinM6

Official Dash Dev
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Dash Core Team
May 20, 2014
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May 19, 2017
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Details of campaign submission are as follows:

Current Balance : $30,000
Bonus Reserve: $7,342

Maximum CPV: $0.10
Maximum Popularity CPV: $0.20
Maximum daily views per user: 2

Number of Campaigns: 4
Jet Plane English: 80% Budget allocation, $24,000, 60 days | No geographic preference
Jet Plane Hindi: 10% Budget Allocation, $3,000, 60 days | No geographic preference
Jet Plane Spanish: 5% Budget Allocation, $1,500, 60 days | Preferred geography: Venezuela
Jet Plane Portuguese: 5% Budget Allocation, $1,500, 60 days | No geographic preference


Targeted Keywords:
alt coin mining,bch, bitcoin, bitcoin bitcoins, bitcoin coin, bitcoin crypto, bitcoin crypto currency, bitcoin mining rate, bitcoin trade, bitcoin trade rate, bitcoin wallet, btc, btc coin exchange, coinbase, coingecko, coinmarketcap, craig wright, crypto, crypto mining, cryptocurency, cryptocurrency mining, dash, digital cash, ethereum, ethereum wallet, exodus wallet, how to bitcoin, how to dash, how to ethereum, exodus wallet, jax wallet, kraken crypto, litecoin wallet, luno bitcoin, poloniex, roger ver, satoshi, segwit, shakepay, shapeshift, wirex

Targeted Interests:
- Payment Processing & Merchant Services
- Banking Services
- In-Audience: Avid Investors
- Investment Services


Demographics:
No age- or gender-based restrictions applied


Notes:
We've culled underperforming keywords from previous campaigns and expanded our keyword list to reflect the growing presence of Ethereum in the mainstream. We've also added keywords relating to wallets and exchanges, to encourage pollination of users of these 3rd party tools. We still expect "how to bitcoin" to dominate our results.
Adwords does not yet include cryptocurrency under their direct interest targeting options, but they do provide interests based on relevancy.

We will resume our weekly analytics reports as soon as the numbers are in.
 
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bielie

Member
May 13, 2017
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Project Jet Plane report: November 09 - November 15, 2017

English ad
Views 91,573
Average cost per view: $0.03
Impressions: 439,552
View rate: 20.38%
Cost: $2,622.32

Hindi ad

Views: 12,878
Average cost per view: $0.02
Impressions: 80,587
View rate: 15.98%
Cost: $321.00

Spanish ad
Views: 8,111
Average cost per view: $0.02
Impressions: 37,801
View rate: 21.46%
Cost: $144.83

Portuguese ad
Views: 7,069
Average cost per view: $0.02
Impressions: 28,616
View rate: 24.70%
Cost: $165.30
 

bielie

Member
May 13, 2017
104
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Project Jet Plane report: November 09 - November 23, 2017

We are really proud of the 20% view rate for the English ad!

Please not that the results are cumulative.

English ad
Views 215,287
Average cost per view: $0.03
Impressions: 1,042,248
View rate: 20.66%
Cost: $5,713.08

Hindi ad

Views: 26,980
Average cost per view: $0.03
Impressions: 172,108
View rate: 15.68%
Cost: $702.85

Spanish ad
Views: 19,625
Average cost per view: $0.02
Impressions: 103.851
View rate: 18.90%
Cost: $330.50

Portuguese ad
Views: 15,861
Average cost per view: $0.02
Impressions: 66.242
View rate: 23.94%
Cost: $359.97
 

bielie

Member
May 13, 2017
104
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57
Project Jet Plane report: November 09 - November 30, 2017

Please not that the results are cumulative.

English ad
Views 323,383
Average cost per view: $0.03
Impressions: 1,571,483
View rate: 20.58%
Cost: $8,397.36

Hindi ad

Views: 40,266
Average cost per view: $0.03
Impressions: 254,221
View rate: 15.68%
Cost: $1,042.78

Spanish ad
Views: 29,826
Average cost per view: $0.02
Impressions: 164,056
View rate: 18.18%
Cost: $495.28

Portuguese ad
Views: 24,240
Average cost per view: $0.02
Impressions: 103,980
View rate: 23.31%
Cost: $529.18
 

bielie

Member
May 13, 2017
104
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57
Project Jet Plane report: November 09 - December 07, 2017

Please note that the results are cumulative.

English ad
Views 435,853
Average cost per view: $0.03
Impressions: 2,118,743
View rate: 20.57%
Cost: $11,089.86

Hindi ad

Views: 54,692
Average cost per view: $0.03
Impressions: 337,036
View rate: 16.23%
Cost: $1,383.77

Spanish ad
Views: 42,829
Average cost per view: $0.02
Impressions: 231,274
View rate: 18.52%
Cost: $665.68

Portuguese ad
Views: 33,704
Average cost per view: $0.02
Impressions: 145,719
View rate: 23.13%
Cost: $699.03
 

bielie

Member
May 13, 2017
104
28
78
57
Project Jet Plane report: November 09 - December 14, 2017

Please note that the results are cumulative.

English ad
Views 545,481
Average cost per view: $0.03
Impressions: 2,641,565
View rate: 20.65%
Cost: $13,792.70

Hindi ad

Views: 69,934
Average cost per view: $0.02
Impressions: 421,177
View rate: 16.60%
Cost: $1,725.50

Spanish ad
Views: 56,466
Average cost per view: $0.01
Impressions: 297,894
View rate: 18.96%
Cost: $842.08

Portuguese ad
Views: 42,573
Average cost per view: $0.02
Impressions: 184,877
View rate: 23.03%
Cost: $868.82
 
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bielie

Member
May 13, 2017
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Project Jet Plane report: November 09 to December 28, 2017

We were away for the Christmas break, this report is therefore for two weeks. Please note that the results are cumulative.

English ad
Views 744,971
Average cost per view: $0.03
Impressions: 3,611,874
View rate: 20.63%
Cost: $19,258.13

Hindi ad

Views: 97,766
Average cost per view: $0.02
Impressions: 584,047
View rate: 16.74%
Cost: $2,409.66

Spanish ad
Views: 80,114
Average cost per view: $0.01
Impressions: 434,206
View rate: 18.45%
Cost: $1,195.11

Portuguese ad
Views: 56,969
Average cost per view: $0.02
Impressions: 250,603
View rate: 22.73%
Cost: $868.82