Currently, Dash is already positioned for use as digital cash, with low fees, instant transactions, and optional anonymity. Late this year, however, the Dash Evolution upgrade is slated for release, providing a much more user-friendly user interface and experience, protocol-level. Ahead of this release which will make mass market adoption more attractive, the Dash masternode network saw fit to fund two proposals with a heavy emphasis on mass adoption: Amanda B. Johnson's new mass market project, and Dash Force's DiscoverDash initiative...
https://www.dashforcenews.com/dash-gears-mass-market-outreach-two-treasury-funded-initiatives/