Dash Doesn't Need to Reinvent the Wheel with Advertising - Online Search Beats it All

dashdisciple

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Dash MNOs and proposal owners spend a lot of time coming up with wildly creative and wonderful sounding marketing ideas. Airplanes, buses, circuses, clubs, oh my! How fun and exciting! True - those are fun, exciting ideas that may have some value as morale boosters. They may provide some shred of untracked value that is hard to repeat, harder to track, hard to scale.

However, if you are an online organization and want to rake in the highest ROIs, do it fast, easily, and be able to scale up and down quickly, digital search is the best way to go. It's not even a close contest. Bing and Google search ads are exceedingly targeted, can be set up within a day, taken down just as fast, and can send precise messages to precise groups. You can pick which websites to advertise on, what countries, what terms, everything. The more you dig in, the higher the returns. It's math. Amazon, Etsy, Apple and whatever other online company you can think of spends almost all of its ad money on search because it makes the most return, every time. The bigger their companies get, the more they spend. It's a virtuous cycle.

I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads. Seem extreme to suggest a $1.5M/mo spend on Adwords search? It's not. It's just the fastest, cleanest, and most effective way to get the best marketing - which seems to be what most proposals are about.

Are you making a proposal Dashdisciple?

No, not right now. I'm first trying to educate, and then I'm going to find a trusted party within Dash (someone at Core, perhaps someone at DashForceNews @mastermined or @Mark Mason or @coingun , and then I'm going to try to convince them to do it. If I can't convince them quickly, I hope that someone else out there reading this, can.

How would this work?

They'd take a budget, maybe $100k at first, and put it into a Google Adwords account. If they wanted my help, myself or one of my dedicated experts would assist free-of-charge in a shared administrator role on the account. We'd have zero ability to touch the funds. We'd just be there to apply our knowledge and tools for Dash's benefit. We'd fiddle with numbers, bids, and tracking links like nerds while Dash gets its message out in the most efficient way the community has ever seen.


If this idea appeals to anyone, please help me out. If you want to ask more detailed questions about what I'm proposing or why, ask. If you are one of these trusted people, and you think I can help push this project forward, please contact me. I work at the pleasure of Dash, without compensation, I have valuable tools and experience, and I've spent millions of dollars on search for my own businesses and other people's businesses. I know it works, I know the system inside and out, and I know how to beat everyone else dipping their toes in.

Why don't you just post a proposal?

I don't want to earn anything, and there are people with more trust in a better position to run and manage a campaign for lots of money. I can still help without being the proposal owner.

 
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RGXDK

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I might be wrong but I think now it’s not the time for mass marketing. We should do it after evolution.
 
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JZA

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I might be wrong but I think now it’s not the time for mass marketing. We should do it after evolution.
That might work if we know when will evolution will be ready... but to be honest nobody know when that day will come and the market for many criptos is NOW.
 
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RGXDK

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Dash is already marketing. If it's going to market, it should market correctly.
Fair point. Agreed targeted ads give the best ROI too. If we are already spending this money might as well put it where we get the most return.
 

abob54

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I am one of the data "nerds" that @dashdisciple mentions, who is willing to contribute to this (without compensation from Dash). Happy to answer any numbers oriented questions if they arise.
 
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TroyDASH

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It's true, I keep hearing the "We shouldn't do marketing until Evolution" from people but then the MNOs keep passing marketing proposals. Is there a reason we are investing in marketing before Evolution, but only the less efficient marketing?

To be honest I was waiting for the Core Team announcement of the highly anticipated top tier marketing firm that was hired, but I thought that announcement was supposed to have happened weeks ago. As a MNO I can see a deficiency but it's hard to tell whether to charge forward or wait.

I would absolutely be in favor of such a campaign if some reputable party were to organize it and actually have good, professional content.
 

dashdisciple

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It's true, I keep hearing the "We shouldn't do marketing until Evolution" from people but then the MNOs keep passing marketing proposals. Is there a reason we are investing in marketing before Evolution, but only the less efficient marketing?

To be honest I was waiting for the Core Team announcement of the highly anticipated top tier marketing firm that was hired, but I thought that announcement was supposed to have happened weeks ago. As a MNO I can see a deficiency but it's hard to tell whether to charge forward or wait.

I would absolutely be in favor of such a campaign if some reputable party were to organize it and actually have good, professional content.

My nomination so far is @Mark Mason or @mastermined at DashForceNews. Those guys are dedicated, and well positioned to act as "escrow" on the adwords account. I imagine they have their hands full with the genuinely great stuff they're doing, but if they didn't mind setting up a pool of fiat, plugging it into an Adwords account, then allowing a boring geezer like me to train one of their guys, we'd all be golden.

The other excellent part about digital search/display is that the labor expenses to run it do not scale with the spend. Spending $100k/mo or $1M/mo could reasonably be run by one or two people earning $5k/mo apiece with the part-time guidance from a pro-bono consultant like me.
 
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GrandMasterDash

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I don't even use google search, bing or fb. Can't ever remember clicking on an ad.
 

dashdisciple

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I don't even use google search, bing or fb. Can't ever remember clicking on an ad.
Unlike other forms of advertising like TV, Print, and Radio - Google and Bing's pay per click format means that the advertiser only pays for the visitor that the advertising does attract. No clicky, no chargey. (Although showcasing an ad with a higher click-through-rate does lead to lower overall costs.)

In your case, if you don't ever click on ads, you would not add any additional cost to the Dash search campaign.
 
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TroyDASH

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I don't even use google search, bing or fb. Can't ever remember clicking on an ad.
The best companies in the business would not be spending enormous sums of money on this if the hard data did not back up that it actually works and has positive ROI, even though everybody always says/thinks that they never click on ads and are not influenced by ads.
 

dashdisciple

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The best companies in the business would not be spending enormous sums of money on this if the hard data did not back up that it actually works and has positive ROI, even though everybody always says/thinks that they never click on ads and are not influenced by ads.
There are many small businesses that dabble in Adwords/search, and they may in fact lose money due to poor settings/bids/placements. The large companies that spend 90% of their marketing budgets on digital search are indeed producing great ROIs. For actual data on this, you can find forms (10-K, 10-Q, 8-K) that public companies must submit to the SEC on a regular basis.

For our purposes, we will likely be shooting for a 1-2% CTR on our ads. From there, we would hope that 1-5% of those visitors will perform a desired action on top of merely informing themselves on one of Dash's sites. (If the action is small, such as sharing a link or making a post, our conversion rate would be higher. For a download or purchase, it would be lower.)
 
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GrandMasterDash

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Every time someone embeds google code on their website, whether it's analytics, banners etc, they are actively assisting google in their spyware, tracking and profiling to get the targetted ROI you talk about. Being that dash is a privacy coin, I don't think it's a good idea that we encourage such behavior.
 

dashdisciple

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Every time someone embeds google code on their website, whether it's analytics, banners etc, they are actively assisting google in their spyware, tracking and profiling to get the targetted ROI you talk about. Being that dash is a privacy coin, I don't think it's a good idea that we encourage such behavior.
Using the same logic, you could say that Dash shouldn't integrate with any exchanges because they use the fiat banking system (which assists in tracking, profiling, worse etc.)*

*which would be a very silly argument.
 

GrandMasterDash

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Using the same logic, you could say that Dash shouldn't integrate with any exchanges because they use the fiat banking system (which assists in tracking, profiling, worse etc.)*

*which would be a very silly argument.
What made you think I wanted dash to go that route?
 

dashdisciple

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What made you think I wanted dash to go that route?
I just want Dash to win and continuously increasing Google/Bing search ads is how to do it. It's such an incredibly special game-changing advantage we could use.

Having the best product doesn't hurt, but that alone won't be good enough to beat the terrible entrenched regimes this world is saddled with.
 

GrandMasterDash

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I just want Dash to win and continuously increasing Google/Bing search ads is how to do it. It's such an incredibly special game-changing advantage we could use.

Having the best product doesn't hurt, but that alone won't be good enough to beat the terrible entrenched regimes this world is saddled with.
Well it doesn't help by belittling dash's marketing as "morale boosters". Personally, I would rather the money end up with hard working people that can engage and deliver e.g. Dash Aerosports, than a global spyware company that is not shy of click fraud. One of them is real and engaging, the other is a black box and morally abusive.

No other crypto has an ongoing self-financing system quite like dash. Dash is different, our approach to marketing makes us different. Any other crypto will burn through adwords and it's the last you've heard of them. Go ahead and point to a memorable adwords campaign.. "ah yes, I remember that ad I clicked the other day, it was amazing!". Go ahead, take a screenshot of it and show us how wonderful it is. Something we can be proud of, huh? Even our haters admit that dash does well with marketing.

I admit, dash would benefit from a more cohesive and developed marketing team. Let's get a Marketing DAO and CEO, fine.. but not if all they're going to blow a whole wad of money on pointless and momentary clicks.
 

GrandMasterDash

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Perhaps everyone should re-read what is being suggested...

"I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads"
This here is a blatant attempt to take away dash's Unique Selling Point when it comes to marketing.

For all the things dash is remembered for, you want to de-fund it?

Perhaps you can post here all the marketing proposals for this month and direct us to change our mind and reject them? Please make it simple for us by posting all the "no" commands so that we can reject 95%.
 

TroyDASH

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75% of the total budget might be a stretch lol, although @dashdisciple did suggest starting out with as little as $100k which would be less than 5% of the budget.

I have no qualms about using google or facebook,...etc. It's just the reality of how things are done. We have already funded and continue to fund videos for Youtube. Google owns Youtube. Twitter isn't exactly a banner leader for privacy either. I think that Dash would be getting overly political if it tried to take an ideological position against certain companies. We should be using industry-standard tools at our disposal which includes things like google ads in order to inform people about our product. That's really the end goal. I really don't understand why it is perceived as if this type of marketing is some kind of temporary "hype/pump" whereas the other marketing we are already doing (Dash Aerosports, Max Keiser) are not. Both approaches are valid IMO but the more boring, google ads stuff is much more easily quantifiable and scalable.
 
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dashdisciple

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Perhaps everyone should re-read what is being suggested...

"I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads"
This here is a blatant attempt to take away dash's Unique Selling Point when it comes to marketing.

For all the things dash is remembered for, you want to de-fund it?

Perhaps you can post here all the marketing proposals for this month and direct us to change our mind and reject them? Please make it simple for us by posting all the "no" commands so that we can reject 95%.
Please note that DashTreasury.org, which was launched under my direction and funding, has subsidized over a dozen independent proposals. I am very much in favor of all good proposals, and have dedicated substantial personal resources towards that end.

I seek progress.
 

Super8

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What would be the strategy? Say someone clicks an advert... then what? Where are they directed? What's the landing page? Dash.org (which is an authority site and too data intense to convert anyone on a single visit..) or perhaps to a lead capture 'landing page' in which we offer some kind of freebie in return for the target's email address so we can build a list... and then we'd need an auto responder email campaign to develop a relationship with the target because they will need to be contacted several times before they buy anything (or take any desired action such as downloading a wallet etc.)

@dashdisciple ... please let me know a bit more of your strategic approach beyond obtaining the initial click through.

I would love to support this idea, and I am currently studying online marketing so I would be interested in getting involved. I hope I'm well known enough in the community to be considered as possibly trustworthy. But whether or not this could happen, I would be interested to find out more from you as to the strategy here.

Thanks.
 

Super8

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Btw.. I would consider putting up some or all of he 5 dash necessary to fund a formal a proposal (after discussion as a preproposal on this forum of course) - although I'd welcome A joint venture contribution from you @dashdisciple

I've been mentioned by my real name by @Mark Mason on the 3 amigos podcast as a live commenter there, and if/when I formally introduce myself to Mark I'm certain he'll remember me! I've also been doing business with another Dash Core person for a couple of years and he will vouch for me as well if the time comes to proceed with this as a proposal.

I like the stuff you've said over the past few months dashdisciple and would really like to learn from you.

I'm based in England btw.
 

dashdisciple

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What would be the strategy? Say someone clicks an advert... then what? Where are they directed? What's the landing page? Dash.org (which is an authority site and too data intense to convert anyone on a single visit..) or perhaps to a lead capture 'landing page' in which we offer some kind of freebie in return for the target's email address so we can build a list... and then we'd need an auto responder email campaign to develop a relationship with the target because they will need to be contacted several times before they buy anything (or take any desired action such as downloading a wallet etc.)

@dashdisciple ... please let me know a bit more of your strategic approach beyond obtaining the initial click through.

I would love to support this idea, and I am currently studying online marketing so I would be interested in getting involved. I hope I'm well known enough in the community to be considered as possibly trustworthy. But whether or not this could happen, I would be interested to find out more from you as to the strategy here.

Thanks.
Very good question. In a mature, ideal scenario, we'd bid on a wide range of keyword types and send them to various landing pages based on their country of origin and search term. As you suggested, we could attempt to gather their email and keep them informed based with constant contact, or perhaps we could engage them with a live chat box. We'd have the best tailored solution/wallets/exchanges ready for them based on their query and geography, and we'd be holding their hands with live chat from the moment they got to our landing page. I like fantasizing about this in the future, but for the moment, I'm suggesting we start out with something more basic:

In a basic scenario, we'd probably want a couple landing pages that did their best to summarize Dash, perhaps compare it to Bitcoin (since their search would be crypto related), then show them how and where to buy it, and download a wallet. We'd likely include our best short video. We'd have metrics on wallet downloads, bounce rates, referral clicks to exchanges, avg time on the site.
To advance things a tad bit, we could run a simple promotion in order to measure conversions that way.

Initial setup:

A US based user searches for "how to buy dash", we send them to: https://www.dash.org/get-dash/

If a person types "is dash private", we could send them to a specific forum thread that addresses their question.

Using the display network, we could also simply target users who have frequented crypto websites and follow them around the internet with Dash banners. At a minimum, these would be well targeted. After a week of targeted banners running, everyone in crypto would be asking about Dash, and wondering how in the world they are appearing EVERYWHERE.

The perfect Adword campaign can be blueprinted with steps along the way, but as a first step, we should replace some of our poorer performing generic proposals with inexpensive traffic that is at least targeted towards crypto/finance enthusiasts.
 

Super8

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Wow. Lots to think about. It's late here now so will give this more consideration tomorrow.

Cheers!
 

dashdisciple

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Btw.. I would consider putting up some or all of he 5 dash necessary to fund a formal a proposal (after discussion as a preproposal on this forum of course) - although I'd welcome A joint venture contribution from you @dashdisciple

I've been mentioned by my real name by @Mark Mason on the 3 amigos podcast as a live commenter there, and if/when I formally introduce myself to Mark I'm certain he'll remember me! I've also been doing business with another Dash Core person for a couple of years and he will vouch for me as well if the time comes to proceed with this as a proposal.

I like the stuff you've said over the past few months dashdisciple and would really like to learn from you.

I'm based in England btw.
I appreciate the offer to help share the proposal costs. I, too, would contribute to that part if it helped.

The main thing we need is a very trusted Dash member to be proposal owner. They'd then exchange the Dash for fiat, and deposit into a Google adwords account. (Overtime, we'd expand to competing services like Bing/Reddit/Facebook, as well. ) They'd also be someone or have someone who would want to be trained in how to improve the campaign over time. Setting up an initial campaign is simple, but the more work and energy you put into it, the better it performs.

Why not 10 people who are all buying ads in their own accounts?

Aside from losing the benefit of more data to A/B test with, the accounts would, by accident, end up competing with themselves on bids and placements.
 

Super8

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Mar 27, 2015
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Hmm..

One of those life changing moments. The Dash amigos definitely know me, but only as a commenter, so perhaps for the size of the budget that would preclude me as 'very trusted community member' as at this stage I haven't connected my identity with my Super8 nickname/handle.

Ironically I have just today put in a request to my corporate employer to ask to reduce my hours to part-time, so if they grant me this (I'm waiting to hear) I would have the time/energy/desire/motivation to really take this somewhere. As I say I'm studying online marketing through https://thesixfigurementors.com/ and this is why I am going part time as I have a passion to learn online marketing so I can promote the things I am passionate about.. i.e. Dash.

Maybe we can talk more tomorrow? (It's coming up to 1am here.)

Good night.
 

dashdisciple

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Hmm..

One of those life changing moments. The Dash amigos definitely know me, but only as a commenter, so perhaps for the size of the budget that would preclude me as 'very trusted community member' as at this stage I haven't connected my identity with my Super8 nickname/handle.

Ironically I have just today put in a request to my corporate employer to ask to reduce my hours to part-time, so if they grant me this (I'm waiting to hear) I would have the time/energy/desire/motivation to really take this somewhere. As I say I'm studying online marketing through https://thesixfigurementors.com/ and this is why I am going part time as I have a passion to learn online marketing so I can promote the things I am passionate about.. i.e. Dash.

Maybe we can talk more tomorrow? (It's coming up to 1am here.)

Good night.
If nobody with more "trust" is interested in being proposal owner on this mainstay, we could certainly start smaller and launch our own proposal. I am willing to act as consultant and architect of the campaign, taking an admin role on the account, and training you on how to keep it improving. I had a good long phone conversation with @Mark Mason today, and I believe that others would be willing to assist us if we had to go it alone.

The proposal owner would need to be well verified on at least one exchange, and have the banking instruments to fund the Google account. (ideally using Visa/MC, could also be a wire transfer.)
 
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Dashmaximalist

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Dash MNOs and proposal owners spend a lot of time coming up with wildly creative and wonderful sounding marketing ideas. Airplanes, buses, circuses, clubs, oh my! How fun and exciting! True - those are fun, exciting ideas that may have some value as morale boosters. They may provide some shred of untracked value that is hard to repeat, harder to track, hard to scale.

However, if you are an online organization and want to rake in the highest ROIs, do it fast, easily, and be able to scale up and down quickly, digital search is the best way to go. It's not even a close contest. Bing and Google search ads are exceedingly targeted, can be set up within a day, taken down just as fast, and can send precise messages to precise groups. You can pick which websites to advertise on, what countries, what terms, everything. The more you dig in, the higher the returns. It's math. Amazon, Etsy, Apple and whatever other online company you can think of spends almost all of its ad money on search because it makes the most return, every time. The bigger their companies get, the more they spend. It's a virtuous cycle.

I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads. Seem extreme to suggest a $1.5M/mo spend on Adwords search? It's not. It's just the fastest, cleanest, and most effective way to get the best marketing - which seems to be what most proposals are about.

Are you making a proposal Dashdisciple?

No, not right now. I'm first trying to educate, and then I'm going to find a trusted party within Dash (someone at Core, perhaps someone at DashForceNews @mastermined or @Mark Mason or @coingun , and then I'm going to try to convince them to do it. If I can't convince them quickly, I hope that someone else out there reading this, can.

How would this work?

They'd take a budget, maybe $100k at first, and put it into a Google Adwords account. If they wanted my help, myself or one of my dedicated experts would assist free-of-charge in a shared administrator role on the account. We'd have zero ability to touch the funds. We'd just be there to apply our knowledge and tools for Dash's benefit. We'd fiddle with numbers, bids, and tracking links like nerds while Dash gets its message out in the most efficient way the community has ever seen.


If this idea appeals to anyone, please help me out. If you want to ask more detailed questions about what I'm proposing or why, ask. If you are one of these trusted people, and you think I can help push this project forward, please contact me. I work at the pleasure of Dash, without compensation, I have valuable tools and experience, and I've spent millions of dollars on search for my own businesses and other people's businesses. I know it works, I know the system inside and out, and I know how to beat everyone else dipping their toes in.

Why don't you just post a proposal?

I don't want to earn anything, and there are people with more trust in a better position to run and manage a campaign for lots of money. I can still help without being the proposal owner.


hands down, the best advice out there, Digital is far more effective than anything else we are doing currently.

The way i look the marketing is simple, we need Dash App downloads and lots of them, but when we look at the Cost per download for a typical digital marketing campaign, it usually crosses $10 and thats why i have proposed Pay per download using SMS OTP verification where we pay just $2 per user.

I believe app downloads should be achieved by simply paying people and other brand awareness campaigns should be rolled out through digital marketing.

let me know what your thoughts are.

@dashdisciple people like you are the reason that gives me hope for the future for dash, so dont lose hope when some people here put you down.

Most people don't understand this but Marketing is an extremely important thing for any successful business much more so for crypto, where launching a rival currency is as simple as copy paste
 
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Super8

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Mar 27, 2015
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I'm in discussion with @dashdisciple regarding this thread, and whether or not I become involved in a formal proposal, I will, in any event look to him as a mentor to help me promote Dash via online marketing.

I'll keep you all updated, but I think we have an excellent opportunity here.

I'm reminded of the expression "When the student is ready, the Teacher appears."

I'm ready!