Blue vs B&W Logo
- Thread starter LimLims
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Propulsion
The buck stops here.
- Feb 26, 2014
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blue invokes trust, that's why a lot of financial institutions use it, like chase, Prudential, Alliance, etc.. and B of A (mostly blue with a bit of red) I think grey really doesn't cut it. It would be a nice compromise to at least get color instead of black and grey.
I think this has been rushed into a little, unless if blue is chosen a colour palette is chosen afterwards. Blue is my choice
Where is Enzwell's submission? Are these really the only options we have? I remember seeing a variant with a keyhole for instance. Also, is it too late to have the original designer submit more variants? I must agree with patrolman - this seems rushed. Keep in mind that we are in different time zones as well.
I think we should allow more of the DRK community to catch up and get on this forum. Only 242 registered members so far. Let's not rush this so people start rebel against the winner at a later date.
I think we should allow more of the DRK community to catch up and get on this forum. Only 242 registered members so far. Let's not rush this so people start rebel against the winner at a later date.
I don't think this is rushed -- we've been considering this logo and its variants for some time, several variants have been proposed, and these two have remained clearly above the pack. That's a good thing -- it means we're narrowing down our collective preferences. Honestly we could deliberate & come up with minor variations forever, but after a point we start to see diminishing returns. For me, now is a natural point to make a decision about the two frontrunners from the past week.
I would also like to make it clear that there are a number of voices in the community who are calling for the logo to be finalised, so I'm considering their opinions alongside the ones being expressed here. I've given the discussion more time than I expected we'd need, so that was a compromise to allow a bit extra time to see if any other strong design variants came out.
If someone submits something to the level of quality of these two before the vote is closed, I'll consider calling a revote, but it's going to really have to stand out. A non-binary vote is really not ideal.
I would also like to make it clear that there are a number of voices in the community who are calling for the logo to be finalised, so I'm considering their opinions alongside the ones being expressed here. I've given the discussion more time than I expected we'd need, so that was a compromise to allow a bit extra time to see if any other strong design variants came out.
If someone submits something to the level of quality of these two before the vote is closed, I'll consider calling a revote, but it's going to really have to stand out. A non-binary vote is really not ideal.
@Kai
Reason 1: I seriously doubt anyone wants an elimination tournament, which is the only fair way to conduct such a vote. It would take 1-2 weeks just to complete the polls, and in all likelihood the final would end up with these two up against each other.
Reason 2: A number of those colour schemes you linked to are not worth putting to vote. I'm not interested in adding noise to the discussion at this point.
If the majority of people disagree on point 1., I'm open to conducting an elimination tournament.
Reason 1: I seriously doubt anyone wants an elimination tournament, which is the only fair way to conduct such a vote. It would take 1-2 weeks just to complete the polls, and in all likelihood the final would end up with these two up against each other.
Reason 2: A number of those colour schemes you linked to are not worth putting to vote. I'm not interested in adding noise to the discussion at this point.
If the majority of people disagree on point 1., I'm open to conducting an elimination tournament.
Now I'm confused I think he posted those variations because you said that there was only the blue one.
It's an idea, the designer of the logo can easily make those changes. Moreover, I don't talk about an elimination tournament on the contrary I'm telling you to keep all the color variations, they can be great e.g. for t-shirts.
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- Mar 9, 2014
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I think it's important to keep an official color scheme in order to keep the branding consistent and professional. You don't want the website blue, Reddit red and darkcointalk orange, for example. That not to say that people can't create unofficial color variations for t-shirts or whatever, but I don't think that's really the focus here.Now I'm confused I think he posted those variations because you said that there was only the blue one.
An official logo needs to be static, unique, instantly recognisable. No company is going to dilute their brand by creating multiple official versions of their logo with completely different palettes. There's still scope for unofficial variations, or variations for a specific promotion, things like that. But the official palette should be static.
Not trying to complicate things, but... maybe it should be less cyan, as I mentioned above.
Is there a run off vote for blues? ;D
...Sorry Lims! :/
Is there a run off vote for blues? ;D
...Sorry Lims! :/
Attachments
Sent you something via DarkSendNot trying to complicate things, but... maybe it should be less cyan, as I mentioned above.
Is there a run off vote for blues? ;D
...Sorry Lims! :/
EDIT : It didn't go through weird. Tried 3 times.
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Well that's a reasonable argument. I just don't like cyan much.
But also... wrt voting on colors being a little premature, one color plus b&w isn't really much of a color scheme, as far as making a palette for websites and such.
What other colors or shades-of might go with "this blue? ..or this other blue?".
Anyway, just a thought. It would take some time to really work up some good palette sets. And I'm by no means a color theory expert.
Yeah, I mean I figured discussion of the full colour palette for the branding guide would come after logo selection. But there's no reason in principle why we can't talk about it now. I'll have a play with palettes and see what might look good with this particular blue.
Also, fwiw I don't like cyan either. But this isn't cyan, it's more like baby blue. Or according to wikipedia, "carolina blue". Cyan is brighter, more flourescent. Basically an eyesore.
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Neat website.
Too primary/saturated for me. I'd go with something a little more subtle?
(Just a quick find to contrast that: http://design-seeds.com/index.php/home/entry/mineral-blues1 )
It's hard to know what a given palette will look like until it's in context. We will probably need some mockups to make the decision properly. The palette might look saturated here but on website they may be used as secondary/tertiary colours for a tiny fraction of screen space, meaning they're a lot less overpowering. Also, the central band of bright colours doesn't have to be used at all (notice the various shades on either side).
This is where a professional designer would come in handy -- for palette advice, knowledge on modern design trends, and mockups.
This is where a professional designer would come in handy -- for palette advice, knowledge on modern design trends, and mockups.
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