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I am very glad to read this. I totally agree that marketing Dash as an investment would be a very dangerous strategy. I also thing using a marketing firm is a sensible approach.

Yes, I noted that in an earlier post on this thread. But PR and marketing are different things. Maybe this PR firm also undertake marketing and are developing a marketing strategy? I don't know.

I am talking about a marketing campaign, not advertising (though advertising may play a part in that campaign). I agree that spending money on high profile advertising would be foolish at this stage. What I am suggesting is that now is the time to begin to think about a marketing strategy, so...

If Dash is successful and becomes a payment system to rival (or overtake) PayPal, and granny really does use it to become her own bank, then yes, the price is going to increase. If a marketing campaign helps Dash to achieve those goals, then is that wrong? Personally I have zero interest in...

I don't see this. The aim of Dash, especially with evolution, is to reach people who wouldn't normally invest (or speculate) in cryptocurrencies. It aims to be a payment system. A marketing campaign would/should be aimed at them, and at merchants who might start accepting Dash. How else are...

With respect, that misrepresents what I said, which was 'would it make sense to throw money at advertising in just one market'. Clearly I am not against advertising Dash, as everything I have said on this thread indicates. I wish to see a considered marketing campaign. I am sure Ryan Taylor is...

I am not sure a Superbowl quality ad campaign is what is needed. And I am pretty sure that advertising during the Superbowl (which I have seen suggested elsewhere) is not what is needed. First of all, it has to be asked what the target audience is. American Football, and thus the Superbowl...

Many thanks for that. I sort of understand why 'marketing' could be spammy in some cases....

No, I didn't miss that warning. That's why I said in my original post on this thread that my posts were text only. Having made that post I then had 3 posts and so subsequently posted a link, but the previous attempted posts which I was told were spam did not contain links.

Thanks AjM. I did manage to post something after this, so maybe it is a new member thing.

I do agree that a marketing campaign needs to be in place before Evolution is launched, and posted something about this on the Dash subreddit a few weeks ago (you have probably seen it) - https://www.reddit.com/r/dashpay/comments/63l0w3/dash_visibility_reaching_granny/ - I tried to post it here...

I have tried to post a number of times - text only and with a desire to make a helpful contribution - but constantly get an error message telling me that my post is spam. Which it isn't. Can any admin help?

To whom will you circulate it? Who is your target audience?

Hi, I'm based in Britain and started buying Dash about six months ago. It seems to offer elegant solutions to the problems Bitcoin faces in becoming a P2P payment system.