@kot The logo isn't what will convince the average person to use Dash. IMO you are mixing up two distinct but important aspects of the evolution of the project. I will list what I think the reasons are in each case in order of their importance:
1. Why will people use Dash ?
• deflationary asset seekers (Store of value people will use it, traders less so)
• hedging performance in the cryptocurrency space (Bitcoin/Precious metal holders will use it to hedge their risks)
• commercial trading performance (bartering partners will use Dash for immediate exchange)
2. How will a logo provide value to Dash ?
• future investors will value its continuity as a measure of the asset's stability (since its "community backed")
• commercial vendors will use it it as a point of recognition
• the community will use it as a symbol of identity
None of these justify an arbitrary ditching of the commercial identity and nobody can judge objectively "what works" because in times of change what works is what's confident. Remember the Sex Pistols ? They could barely play guitar but became a brand. English bands used to sing with American accents to get airplay, then one day some of them started singing in London accents and became legends.
The only consistency in all of this is the confidence of the community in what symbolically represents them.
It has to work for them, not their families and not wine swilling graphic artists.