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PRE Proposal: 36 + Dash Sponsorships

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(Dash payment project by Alt Thirty Six)

PRE Proposal document link.

Alt Thirty Six builds beautifully designed, simple-to-use payment technology for companies accepting digital currency. We believe that digital payments are the future of global commerce, and we see the potential for Dash to revolutionize the financial industry - making payments faster, more secure, and less expensive on a global scale. Our fully-integrated, Dash payments solution solves all the problems associated with Bitcoin, traditional payments, and centralized banking solutions. Using seamless Dash payment technology, we remove the confusion and complex processes associated with digital currency.

Our main verticals are cash-based, cannabis retailers having difficulty accessing banking and payment services. In 2016, cash-based cannabis sales were approximately $6.7 billion and estimated to hit $11 billion by 2020. Federal regulation has resulted in cash-only transactions between retail merchants, suppliers, and their customers with limited or no access to banking institutions. The negative effects of cash handling include: increased time investment, issues paying suppliers/vendors/employees, and excessive fees which reduce the bottom-line.

One of Dash’s goals is to incentivize projects that promote and contribute to the mass adoption of the Dash currency. The partnership between Alt Thirty Six + Dash is creating an ecosystem that will make it as easy as possible for businesses to accept Dash as payment, and for regular, everyday consumers, to transact with Dash when making purchases.

The cannabis industry has proved to be the best primary market to devote our resources and focus, as there is tremendous pain associated with the flow of funds from growers to end consumers - and everything in between. The economic value that Alt Thirty Six + Dash provides to the industry is unmatched by anything else in the space, which puts us in a very unique position to set the trend in how the cannabis industry evolves in the future. Most notably, the value add that comes with accepting digital payments exists across industries, and we are confident that others, outside of cannabis, will follow suit.

Alt Thirty Six has a go-to-market strategy that includes initial locations at brick and mortar dispensaries as well as a partnership with California’s premier cannabis specific B2B marketplace & CRM trading platform, CannTrade. This will allow us to begin implementing our solution across every part of the value chain shortly after our initial launch.

At Alt Thirty Six we believe that the largest hindrance in the adoption of any new technology comes in the form of familiarity and education. The more a consumer interacts with a brand, the more inclined they are to educate themselves on the value that the brand brings to the world. This is no different in the case of both Dash and Alt Thirty Six. This is why Dash has invested in people and organizations that are able to successfully translate the value that Dash brings in a way that creates interest among everyday consumers.

Our proposal to the network has two parts; Part I is specifically for a private launch event in October for the Alt Thirty Six + Dash platform. Part II is centered around getting the Alt Thirty Six + Dash brand at some of the largest cannabis conferences around the country from now until the end of the year. Through sponsorship and brand placement, we will be able to get consumers and industry leaders familiar with our business and the benefits of transacting with Dash, instead of cash.

Part I - Alt 36 Demo Day/Soft Launch
The Southwest Cannabis Conference and Expo is scheduled to be in Phoenix from October 12-14th. Alt Thirty Six is holding a special event to showcase the fundamental use case of our technology, including a demo of how our software benefits merchants from a technology, compliance and usability standpoint.

This is an invite only event, accessible by Sponsors and Alt Thirty Six staff. Dash is sponsoring the event; the CEO of Dash Core, Ryan Taylor, will also be attending. Each sponsor will be exclusive within their field; there will be no duplicate business types among sponsors. The guest list is comprised of around 200 attendees who are the decision makers for their respective companies. Some of the companies are listed under the Conference Details.

This event is unique because it will be one of the first times regular consumers will be able to experience not only how our platform works, but what it feels like to make purchases and receive funds from the Dash wallet. This is the best way to speed the adoption of Dash - allowing real people to make real transactions.

Alt Thirty Six Conference Details
Location: Palomar Hotel - Phoenix, AZ
Date: October 14, 2017
Time: 6:00 PM - Midnight
Invited Companies: Dash, BlockCypher, CannTrade, Coinapult, POS companies, distributers, growers, large industry brands, dispensary owners etc.

Southwest Cannabis Expo: A business-to-business event bringing together experts from the local, regional and national cannabis industry to network and share the latest industry information. Our event is running in tandem with this conference.

Alt Thirty Six Conference Schedule
This event has been prepaid, which allows us to provide the attendees with the experience of making point of sale transactions with the Dash mobile wallet. The ideal event process flow is as follows:

1. It will be mandatory for all sponsors and attendees to download the Dash mobile wallet prior to the event.

2. As they arrive, they will be guided by our demo assistants to a stand where each attendee will be gifted $50 USD worth of Dash through the Dash mobile wallet.

3. With the Dash mobile wallet, attendees will be able to purchase drinks and food through the entirety of the conference.
a. Each bar/stand will be equipped with a menu and iPad with drink/food items and pricing.

b. Our demo assistants will facilitate the digital transaction by requesting the appropriate item price in the Dash mobile wallet.​

c. Guests will scan the QR code to complete the transaction with their Dash balance.​

4. Alt Thirty Six core team members will be giving demos of our system to attendees between 7:00 PM and 10:00 PM

5. As attendees leave the event, they will be directed to our charity stations, where they will be prompted to donate the remaining Dash balance on their mobile wallet to our charitable sponsors.

The conference event flow and product demo will clearly define the benefits of utilizing Alt Thirty Six + Dash to top cannabis business owners, while also demonstrating the ease of use from a consumer standpoint.

Alt Thirty Six Conference Budget
Dash Sponsorship Cost: $20,000*
Administrative/Equipment Cost: $10,000
Hotel/Event Space: $25,000
SWCC Sponsorship : $15,000
Entertainment: $20,000

**Dash’s sponsorship money will be used to preload the guests’ Dash mobile wallet for use at the event

Total Cost of Proposal Part I: $90,000

Part II - Alt Thirty Six + Dash Sponsorship at National Cannabis Conferences

Alt Thirty Six has curated a list of some of the largest cannabis conferences in the nation between now and the end of 2017. The general trend in the industry has been shifting the conversations towards technology and how it will change the industry moving forward. We have a special opportunity as a company partnered with Dash to educate stakeholders on how digital currency will play a role in the evolution of payments.

As mentioned, brand placement at these events is essential to familiarize the community with Alt Thirty Six + Dash. Below is a list of relevant conferences including sponsorship pricing and sponsorship details.

Note: Alt Thirty Six will not be attending all conferences that we sponsor

Name: New West Summit - Cannabis Tech Conference
Location: OAKLAND, CA
Date: October 13 - 15 2017
Sponsorship: Silver Sponsorship - Panel spot*, bag insert, brand placement on site as top tier sponsor and swapped booth spot for additional branding at conference
Cost: $7,500

*Ken Ramirez, CEO @ Alt Thirty Six, will be on a 60 minute speaking panel. Topic: How To Deal With The Complicated World Of Banking In Cannabis.

Name: CannaGrow Expo
Location: DENVER, CO
Date: October 28 - 29, 2017
Link: https://cannagrowexpo.com
Sponsorship: Lanyard, listing on site, case study/article on cannamagazine.com, loyalty card branding (similar to gym/grocery VIP tab on keychain) used for drinks, and branding on cocktail napkins.
Cost: $3,500

Name: Cryptocannabis
Location: DENVER, CO
Date: October 21, 2017
Link: https://www.cryptocannabisconference.com/
Sponsorship: Annual Sponsor - Website ads, newsletter ads, “swagbag” insert and additional signage.
Cost: $1,000

Name: Marijuana Business Conference & Expo
Location: LAS VEGAS
Date: November 14 - 17, 2017
Link: https://mjbizconference.com/
Sponsorship: Four team members attending, logo/brand placement on website and on conference floor, including show guide.
Cost: $6,500

Name: Cannabis World Congress and Business Exposition
Location: BOSTON, MA
Date: October 4 - 6, 2017
Link: www.cwcbexpo.com
Sponsorship: Banner advertisement, solo show entrance stand with company description, meter board
Cost: $7,000

Name: Southwest Cannabis Conference + Expo
Location: PHOENIX, AZ
Date: October 12 - 14, 2017
Link: https://swccexpo.com
Sponsorship: Gold Sponsor - logo/brand placement, $20,000 sponsorship package for $15,000, promotion for our private event included.
Cost: $15,000 (priced into Part I of proposal)

Total Cost of Proposal Part II : $25,500

Soft Launch/Demo Event: $90,000

Conference Sponsorships: $25,500

Proposal Fee: 5 DASH

Total Proposal: $115,500 + 5 DASH

Our soft launch event and the sponsorships at cannabis conferences in October and November totals $115,500 + 5 Dash that we are requesting from the Dash network in one payment at the beginning of October

In total, this proposal has the ability to put the Alt Thirty Six + Dash brand in front of over 30,000 people, and allows 200 individuals to experience real transactions using the Dash Mobile Wallet, which means 200 more downloads of the IOS or Android Dash app. The 36 + Dash payment platform will allow business owners in the cannabis industry to immediately remove the large cost associated with cash handling fees, issues paying employees and suppliers, and help move the industry into digital payments exclusively with Dash. This proposal fits in perfectly with the Alt Thirty Six Q1 2018 launch schedule, allowing us to generate early lead velocity and product demand for the 36 + Dash payment solution.

Ken Ramirez, CoFounder + CEO
Lauren Murphy, CoFounder + President
Jeremy Liu, Portfolio Manager
Marcus Jones, Business Development
Shelly Du, Market Research Analyst

Board Advisors
Nitin Gaur, Director, IBM Blockchain Labs
Jeff White, Head of U.S. Acquiring, MasterCard Worldwide
Dragan Boscovic Ph.D., Director of CASCADE, Arizona State University
Mary Anne Keegan, President + CMO, Alert GPS
Joseph Ciccolo, Founder + President, BitAML
Rich Hybner, Former CFO, Wall St. Journal
Andrejs Bunkse, President, Endurance Strategy Group
Cory Skaaren, Principal + Creative Director, Skaaren Design
Daniel Berg, Regulatory Policy Analyst and Strategic Issues, U.S. Government Accountability Office.
Rick Oglesby, President, AZ Payment Group
Adella Toulon-Foerster, Director of Financial Legal Tech, Cogent Law Group
Brandon Willey, CEO, Fetch Rev
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While your proposal is interesting and would definitely provide value to Dash I have to ask: Why are you not putting up any of your own money for the two proposals outlined?
While your proposal is interesting and would definitely provide value to Dash I have to ask: Why are you not putting up any of your own money for the two proposals outlined?

The Alt Thirty Six payment platform is only seen by the businesses we work with; this includes dispensaries, e-commerce sites, farms, etc. From a consumer standpoint, all they see is Dash. They use the Dash mobile wallet to make purchases, and will most likely never see the Alt Thirty Six brand.

As you can imagine, the effort to get everyday consumers familiar with Dash is our priority in order to build a digital payments ecosystem. We have already invested money and resources into building channel partnerships and relationships with business owners in the cannabis industry in order to roll out our platform. This campaign’s priority is to get the Dash brand in front of as many people as possible in order to build interest on the consumer end. This is why we have decided to submit this particular proposal to the network for funding.

We created entirely new branding focused around Dash instead of Alt Thirty Six, with our branding taking the backseat in order to familiarize others about Dash but also the relationship we have built.

Addressing the ATM proposal, revenue generated from the network of ATMs will be going back into the ATM network operation. Thus, Alt Thirty Six, as a company, will not be taking those profits and putting them into any other project except for the proposed operation. Further, if we put our own capital in then that would force us to either 1) Charge higher fees to offset the costs or 2) Limit the growth of the ATM network by first paying off our capital investment.

Initially, we will be putting the ATMs into our locations gained from our core product, but plan to expand quickly into any location that we see fit to produce the largest throughput. To clarify, the business model behind our ATM network is unlike the traditional for profit ATM operations that charge ridiculously high fees that make purchasing digital currencies unattractive. All of our ATMs will have very low fees, with cash to Dash conversion less than or equal to 1%, moving towards our objective of the mass adoption of Dash.