Marketing , Marketing & more Marketing
there are over 2000 crypto coins fighting for the mindshare of investors / users , it doesn't matter how decentralised/cool you think dash is ,if we don't win mind share of people , we lose market share and once we lose market share in long term bad things happen.
Money makes money
Remember we are in this because we want to reinvent money not destroy it, and if you want to make money you need money , in crypto world thats called Market Cap
Build a world class marketing team with Goals
Do you think the C-level folks at amazon/ google will have their paychecks without hitting right targets? no way.
We immediately need to set goals for Dash too, things related to market cap / market share / related to user base
Get a powerful Business development team with goals
Getting juicy partnerships seems to be the name of the game in the crypto world , rightly so. Partnerships build value for the whole ecosystem, right now we either partner with nameless companies or start-ups that want to get a free ride on dash.
Give Market what it loves
Market loves low fees and fast txns, we were loved for this before , but now we have competition doing a better job than us, we need to beat them at any cost. Users don't care about hypothetical attack vectors and state sponsored sabotage of your nodes.
Market seems to be loving smart contracts / side chains other possibilities, lets roll them out at least on a small scale.
Market also likes big statements ( like say 'dash aims to acquire million users per month' ) , lets make them.
Stop funding Start-ups
Start-ups love us, yes they love us because we have money to give them. But once they have our money they somehow lose motivation to make it big for themselves or promote us ...The big guys dont chase coz they are busy building their businesses, these are the ones we should chase.
Buy Ad Spots ,not shows
dash should stop giving money for doing Gigs / Movies / Shows and just buy ad spots , that's what smart advertisers do, when you are buying advertising spots , you run no risk of the show going under water , not getting started , people running with money , people not liking the show. Just buy the damn advertising spots , resist the temptation to sponsor shows , Only Netflix / Amazon can pull that and they have billions of dollars / 1000s of people dedicated to making it successful.