Jeremy Bean
New member
First Move Advantage for DASH into Africa on the continent’s fastest growing broadcast platform Kwesé TV.
The Opportunity:
This Title sponsorship offers an unprecedented opportunity to market DASH on Pan Africa’s fastest growing broadcast platform, strategically positioning DASH as the digital currency of choice across the continent. Africa is the fastest growing mobile money market in the world, so much so that smartphone penetration across the continent is expected to double in just the next four years.
Africa is the next digital frontier and Cryptocurrency is the great African opportunity, let’s ensure that DASH takes pole position in this strategic emerging market.
The Platform:
ESPN KWESÉ Sport and Kalakoda Promotions have teamed up to launch Friday Fight Nights, a Pan African championship boxing series with a reach of over 180 Million viewers across 32 African countries*. The Friday Fight Night events are staged on the last Friday of every month at venues across African cities showcasing the cream of African boxing talent over a 3-hour live broadcast.
The Facts:
· 180 Million Broadcast reach*
· 32 Countries
· 3-Hour Broadcast
· Performance Bonuses paid to fighters in DASH
· Fan Prizes paid to winning fans in DASH
· Africa is the fastest growing mobile money market in the world
· Smartphone penetration in Africa is set to double in the next 4 years
· DASH to enjoy primary branding across all event marketing and media
*Geopoll
The Approach:
Each event is promoted through a 3-week multi-channel marketing blitz with the full force of the entire ESPN KWESÉ TV platforms’ media machinery harnessing a unique 360 sponsorship opportunity.
Each event will be structured as a campaign to drive new DASH users and DASH Wallets sign ups - everything will be geared toward DASH adoption and new user education. Performance bonuses will be awarded to the fighters, paid to them in DASH on live TV through a voting pole mechanic driven by the fans.
Fight fans can also win DASH through live competitions with the entry criteria being DASH wallets sign up. This delivers direct fan engagement, with DASH becoming an integral part of the show format and pushed by the commentary team as well as “on screen media” and live call to action graphics across the 3-hour live broadcast window.
This engagement will extend with fighters being given financial and Cryptocurrency workshops through a structured program educating how to both invest DASH winnings and trade DASH. This initiative will be documented as great content and incorporated into the marketing narrative. Once fully adept and with a thorough grasp, athletes will formally become DASH brand ambassadors communicating and advocating as “influencers” to fans, promoting the DASH brand and new DASH wallet sign ups as part of marketing mix and communication strategy.
We will also like to integrate DASH across our event eco-system with eventual DASH POS systems used for ticketing, food & beverage and merchandise. We want fans both sitting at home or at the fights to engage with the brand on a practical and direct level. As a standard to each event we will have a dedicated pop up DASH brand activation kiosks where fans can get to find out about DASH, get assisted to get signed up with incentives and “DASH Exclusives” on offer.
“DASH Exclusives” will be marketed where ticketing access for certain high profile events taking place in large arenas or stadiums, will ONLY be available through DASH at dramatically reduced pricing or free which will drive demand and periodic spikes in DASH wallet sign ups on a stadium scale.
To further galvanize DASH’s acceptance across the continent we will draw in our broadcast partner ESPN KWESÉ and the ECONET Group stable of companies directly, as well as seek out other strategic partnerships with retailers, gateways and vendors so as to amplify and extend our partnership for DASH’s African expansion. In this way DASH can piggyback on existing networks and established roll out campaigns, giving more targeted visibility, connecting to more potential customers, more often.
The Benefit to DASH:
We believe this platform and DASH creates a perfect fit, a launch pad into Africa - high impact, high visibility events and a means to parachute into a key global market achieving both customer acquisition and direct engagement, positioning DASH as a trusted household name and entrenching DASH as part of the African brand landscape.
The Title sponsorship of the Friday Fight Nights platform is a branding goldmine:
· DASH Prime time TV Commercial spots (x5)
· DASH Opening and Closing billboards
· DASH Live “Call to Action” motion graphics
· DASH Incidental branding at the Official weigh in & Press Conferences
· DASH Primary branding within the boxing ring real estate & within the venue
· DASH Primary branding across all event marketing and digital content
This presents some of the most powerful forms of marketing in professional sport, equating to an almost 8:1 ROI. The Friday Fight Night platform can deliver:
1. Brand Awareness,
2. Customer Engagement
3. Purchase Consideration
The Friday Fight Night events and the backing of ESPN KWESÉ can connect DASH to a focused target audience on a Pan African scale. DASH can essentially “own” an entire sporting code across the continent, using high profile internationally broadcast boxing events as a strategic marketing vehicle to penetrate the African market. Where the best African boxers, perform in the big title fights all against the backdrop of the DASH brand, winning the hearts and minds of its people and embedding the brand with a knock-out blow.
The Cost:
The Title sponsorship package has been structured at a total of 190 DASH per show. The $70 000,00 budget is broken down into a $55 000,00 contribution that goes toward the staging of the live event and related hard costs to running the show. The remaining $15 000,00 balance is ring-fenced and split as $10 000,00 for DASH fighter performance bonuses and $5 000,00 for DASH fan prizes. The latter contribution(s) thus stimulates DASH recirculation.
The Way Forward:
We propose kick starting this process with a “whisper campaign” at our next event on the 23rd of February in Johannesburg South Africa, where we will be getting the fighters to enter the ring with DASH T-shirts. We will also include DASH branding centre of the boxing ring, DASH branding at the official weigh in and across the print collateral.
Following this show we would like to extend this “whisper campaign” to the 16th of March in Vienna, Austria with our exciting format Africa vs Europe, where we can ramp up the DASH branding even further with custom DASH Team Africa merchandise for the touring Africa fighters as well as more visibility in the ring and across all marketing collateral. We will then provide further free DASH branding on a third event on the 30th of March in Cape Town, South Africa where DASH will take centre of the ring once again and be visible across all marketing collateral.
These three DASH branded events provide DASH massive exposure across the continent with visibility into 56 million households and viewership numbers of just under 180 Million people. This trial sets a basis for the potential full scale DASH title sponsorship of Friday Fight Nights events from post the 30th of March and beyond.
Key Personal:
Steve Kalakoda: 40 years’ experience in professional boxing, K1 and MMA at the highest level. Former African representative for K1 Japan, Vale Tudo and 2017 nominee for African Promoter of the year.
Jeremy Bean: 16 years in the marketing, advertising, live broadcast events and TV production space, invaluable experience in developing communications for top brands across print, broadcast, mobile, web and live event activations.
Many thanks for the opportunity to present this proposal.
The Opportunity:
This Title sponsorship offers an unprecedented opportunity to market DASH on Pan Africa’s fastest growing broadcast platform, strategically positioning DASH as the digital currency of choice across the continent. Africa is the fastest growing mobile money market in the world, so much so that smartphone penetration across the continent is expected to double in just the next four years.
Africa is the next digital frontier and Cryptocurrency is the great African opportunity, let’s ensure that DASH takes pole position in this strategic emerging market.
The Platform:
ESPN KWESÉ Sport and Kalakoda Promotions have teamed up to launch Friday Fight Nights, a Pan African championship boxing series with a reach of over 180 Million viewers across 32 African countries*. The Friday Fight Night events are staged on the last Friday of every month at venues across African cities showcasing the cream of African boxing talent over a 3-hour live broadcast.
The Facts:
· 180 Million Broadcast reach*
· 32 Countries
· 3-Hour Broadcast
· Performance Bonuses paid to fighters in DASH
· Fan Prizes paid to winning fans in DASH
· Africa is the fastest growing mobile money market in the world
· Smartphone penetration in Africa is set to double in the next 4 years
· DASH to enjoy primary branding across all event marketing and media
*Geopoll
The Approach:
Each event is promoted through a 3-week multi-channel marketing blitz with the full force of the entire ESPN KWESÉ TV platforms’ media machinery harnessing a unique 360 sponsorship opportunity.
Each event will be structured as a campaign to drive new DASH users and DASH Wallets sign ups - everything will be geared toward DASH adoption and new user education. Performance bonuses will be awarded to the fighters, paid to them in DASH on live TV through a voting pole mechanic driven by the fans.
Fight fans can also win DASH through live competitions with the entry criteria being DASH wallets sign up. This delivers direct fan engagement, with DASH becoming an integral part of the show format and pushed by the commentary team as well as “on screen media” and live call to action graphics across the 3-hour live broadcast window.
This engagement will extend with fighters being given financial and Cryptocurrency workshops through a structured program educating how to both invest DASH winnings and trade DASH. This initiative will be documented as great content and incorporated into the marketing narrative. Once fully adept and with a thorough grasp, athletes will formally become DASH brand ambassadors communicating and advocating as “influencers” to fans, promoting the DASH brand and new DASH wallet sign ups as part of marketing mix and communication strategy.
We will also like to integrate DASH across our event eco-system with eventual DASH POS systems used for ticketing, food & beverage and merchandise. We want fans both sitting at home or at the fights to engage with the brand on a practical and direct level. As a standard to each event we will have a dedicated pop up DASH brand activation kiosks where fans can get to find out about DASH, get assisted to get signed up with incentives and “DASH Exclusives” on offer.
“DASH Exclusives” will be marketed where ticketing access for certain high profile events taking place in large arenas or stadiums, will ONLY be available through DASH at dramatically reduced pricing or free which will drive demand and periodic spikes in DASH wallet sign ups on a stadium scale.
To further galvanize DASH’s acceptance across the continent we will draw in our broadcast partner ESPN KWESÉ and the ECONET Group stable of companies directly, as well as seek out other strategic partnerships with retailers, gateways and vendors so as to amplify and extend our partnership for DASH’s African expansion. In this way DASH can piggyback on existing networks and established roll out campaigns, giving more targeted visibility, connecting to more potential customers, more often.
The Benefit to DASH:
We believe this platform and DASH creates a perfect fit, a launch pad into Africa - high impact, high visibility events and a means to parachute into a key global market achieving both customer acquisition and direct engagement, positioning DASH as a trusted household name and entrenching DASH as part of the African brand landscape.
The Title sponsorship of the Friday Fight Nights platform is a branding goldmine:
· DASH Prime time TV Commercial spots (x5)
· DASH Opening and Closing billboards
· DASH Live “Call to Action” motion graphics
· DASH Incidental branding at the Official weigh in & Press Conferences
· DASH Primary branding within the boxing ring real estate & within the venue
· DASH Primary branding across all event marketing and digital content
This presents some of the most powerful forms of marketing in professional sport, equating to an almost 8:1 ROI. The Friday Fight Night platform can deliver:
1. Brand Awareness,
2. Customer Engagement
3. Purchase Consideration
The Friday Fight Night events and the backing of ESPN KWESÉ can connect DASH to a focused target audience on a Pan African scale. DASH can essentially “own” an entire sporting code across the continent, using high profile internationally broadcast boxing events as a strategic marketing vehicle to penetrate the African market. Where the best African boxers, perform in the big title fights all against the backdrop of the DASH brand, winning the hearts and minds of its people and embedding the brand with a knock-out blow.
The Cost:
The Title sponsorship package has been structured at a total of 190 DASH per show. The $70 000,00 budget is broken down into a $55 000,00 contribution that goes toward the staging of the live event and related hard costs to running the show. The remaining $15 000,00 balance is ring-fenced and split as $10 000,00 for DASH fighter performance bonuses and $5 000,00 for DASH fan prizes. The latter contribution(s) thus stimulates DASH recirculation.
The Way Forward:
We propose kick starting this process with a “whisper campaign” at our next event on the 23rd of February in Johannesburg South Africa, where we will be getting the fighters to enter the ring with DASH T-shirts. We will also include DASH branding centre of the boxing ring, DASH branding at the official weigh in and across the print collateral.
Following this show we would like to extend this “whisper campaign” to the 16th of March in Vienna, Austria with our exciting format Africa vs Europe, where we can ramp up the DASH branding even further with custom DASH Team Africa merchandise for the touring Africa fighters as well as more visibility in the ring and across all marketing collateral. We will then provide further free DASH branding on a third event on the 30th of March in Cape Town, South Africa where DASH will take centre of the ring once again and be visible across all marketing collateral.
These three DASH branded events provide DASH massive exposure across the continent with visibility into 56 million households and viewership numbers of just under 180 Million people. This trial sets a basis for the potential full scale DASH title sponsorship of Friday Fight Nights events from post the 30th of March and beyond.
Key Personal:
Steve Kalakoda: 40 years’ experience in professional boxing, K1 and MMA at the highest level. Former African representative for K1 Japan, Vale Tudo and 2017 nominee for African Promoter of the year.
Jeremy Bean: 16 years in the marketing, advertising, live broadcast events and TV production space, invaluable experience in developing communications for top brands across print, broadcast, mobile, web and live event activations.
Many thanks for the opportunity to present this proposal.
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