I agree 100% creating Google Ad campaign to send traffic to Dash.org alone will NOT have a high conversion rate in terms of achieving the Dash adoption results that we're seeking.
Before we start paying for ads to generate traffic, it is vital the destination we will be promoting has the best content possible that caters to all audiences.
As recently discussed on 3 amigos podcast with a few of the Core team members - Sending new-comers to just Dash.org is simply not good enough.
An aesthetically pleasing professional 'sales style
' landing page, answering simple direct questions: What is Dash?, Why should I use Dash? and How do I buy Dash?
We also need a dedicated page for business owners. To simplify the process and make it as easy and straight forward as possible.
Are you business owner?
(Options Pick One) 1.Brick & Mortar Business or 2.Online eCommerce Business?
Option 1.Brick & Mortar Business
Are you 1. Small to Medium Business / 2.Medium to Large Business / 3.Multinational Business
Here are your POS options..... With simple how to integrate Dash POS solution guide videos condensed into 2-5 min videos.
Option 2. eCommerce Business?
Are you using 1.Wordpress 2.Shopify 3.Large Scale Online Business
Here are the plugin/solution options available and here are simple how to guide videos and how to integrate them to your business.
Ideally this business adoption solution idea would be on DiscoverDash.com as we can then encourage businesses to add their listing to growing business directory.
One thing that has been holding us back from implementing this idea is a solid POS Dash solution.
I would also love to see a user adoption landing page on DiscoverDash.com With an Menu option.. New to Dash?
That answers all the What is Dash?, Why should I use Dash? and How do I buy Dash? questions.
We need a universal solution that people in community can refer businesses and new users to. Make it as easy and simple to understand as possible.
Have you heard about Dash?..... No,.... you should check out DiscoverDash.com it tells you everything you need to know.
The advantage of having quick video guides is that the content can be easily shared, stored and accessed on all social media platforms.
All of us can then use these videos for our advertising/marketing efforts which should yield a much higher conversion rate than just sending people to Dash.org.
We need to standardize our strategy so all of our outreach efforts are in sync so we have confluence, and we're all singing from the same hymn sheets for maximum results.
Once we prove ourselves showcasing the effectiveness of the content and delivery of message with evidence to back it up. Perhaps Core will then consider adding this content to the Dash.org.
We need to do this as professional and slick as possible. No short-cuts!
I had a great phone call with DashDisciple yesterday to discuss ideas and future gameplan.
This is not about proposals or profiteering from offering to deliver ad campaigns. This is about execution and the delivery of high quality production content that will command authority and respect when people watch it. It's about getting the right message and information about Dash across that is easy to understand for all audiences watching and doing Dash proud based on the merit of hard work to benefit the community as a whole.
I have my hands full right now with many projects. But I would like to form a round-table of 5-10 individuals from community where we can discuss and share ideas to ensure that we get everything right 100%. I may even get a few Core members involved to overlook and make sure message is correct and on point.
We have access to a few production companies, but we need to walk first before we can run. We need a plan and clear outline of written information and content before we seek direction of video format and delivery style.
We need to focus the content on the solution Dash provides and avoid any specific tutorial sytle content that could become quickly outdated, so we will have a much longer shelf-life regardless of what happens with Dash Evolution/Updates in the future.
If we can all work together and merge our efforts to get this one solution right, ad-campaigns moving forward will be breeze.[/QUOTE]