dashdisciple
Active member
Dash MNOs and proposal owners spend a lot of time coming up with wildly creative and wonderful sounding marketing ideas. Airplanes, buses, circuses, clubs, oh my! How fun and exciting! True - those are fun, exciting ideas that may have some value as morale boosters. They may provide some shred of untracked value that is hard to repeat, harder to track, hard to scale.
However, if you are an online organization and want to rake in the highest ROIs, do it fast, easily, and be able to scale up and down quickly, digital search is the best way to go. It's not even a close contest. Bing and Google search ads are exceedingly targeted, can be set up within a day, taken down just as fast, and can send precise messages to precise groups. You can pick which websites to advertise on, what countries, what terms, everything. The more you dig in, the higher the returns. It's math. Amazon, Etsy, Apple and whatever other online company you can think of spends almost all of its ad money on search because it makes the most return, every time. The bigger their companies get, the more they spend. It's a virtuous cycle.
I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads. Seem extreme to suggest a $1.5M/mo spend on Adwords search? It's not. It's just the fastest, cleanest, and most effective way to get the best marketing - which seems to be what most proposals are about.
Are you making a proposal Dashdisciple?
No, not right now. I'm first trying to educate, and then I'm going to find a trusted party within Dash (someone at Core, perhaps someone at DashForceNews @mastermined or @Mark Mason or @coingun , and then I'm going to try to convince them to do it. If I can't convince them quickly, I hope that someone else out there reading this, can.
How would this work?
They'd take a budget, maybe $100k at first, and put it into a Google Adwords account. If they wanted my help, myself or one of my dedicated experts would assist free-of-charge in a shared administrator role on the account. We'd have zero ability to touch the funds. We'd just be there to apply our knowledge and tools for Dash's benefit. We'd fiddle with numbers, bids, and tracking links like nerds while Dash gets its message out in the most efficient way the community has ever seen.
If this idea appeals to anyone, please help me out. If you want to ask more detailed questions about what I'm proposing or why, ask. If you are one of these trusted people, and you think I can help push this project forward, please contact me. I work at the pleasure of Dash, without compensation, I have valuable tools and experience, and I've spent millions of dollars on search for my own businesses and other people's businesses. I know it works, I know the system inside and out, and I know how to beat everyone else dipping their toes in.
Why don't you just post a proposal?
I don't want to earn anything, and there are people with more trust in a better position to run and manage a campaign for lots of money. I can still help without being the proposal owner.
However, if you are an online organization and want to rake in the highest ROIs, do it fast, easily, and be able to scale up and down quickly, digital search is the best way to go. It's not even a close contest. Bing and Google search ads are exceedingly targeted, can be set up within a day, taken down just as fast, and can send precise messages to precise groups. You can pick which websites to advertise on, what countries, what terms, everything. The more you dig in, the higher the returns. It's math. Amazon, Etsy, Apple and whatever other online company you can think of spends almost all of its ad money on search because it makes the most return, every time. The bigger their companies get, the more they spend. It's a virtuous cycle.
I am suggesting that Dash aim to spend 95% of its marketing budget (which is currently roughly 75% of its total budget) on digital search ads. Seem extreme to suggest a $1.5M/mo spend on Adwords search? It's not. It's just the fastest, cleanest, and most effective way to get the best marketing - which seems to be what most proposals are about.
Are you making a proposal Dashdisciple?
No, not right now. I'm first trying to educate, and then I'm going to find a trusted party within Dash (someone at Core, perhaps someone at DashForceNews @mastermined or @Mark Mason or @coingun , and then I'm going to try to convince them to do it. If I can't convince them quickly, I hope that someone else out there reading this, can.
How would this work?
They'd take a budget, maybe $100k at first, and put it into a Google Adwords account. If they wanted my help, myself or one of my dedicated experts would assist free-of-charge in a shared administrator role on the account. We'd have zero ability to touch the funds. We'd just be there to apply our knowledge and tools for Dash's benefit. We'd fiddle with numbers, bids, and tracking links like nerds while Dash gets its message out in the most efficient way the community has ever seen.
If this idea appeals to anyone, please help me out. If you want to ask more detailed questions about what I'm proposing or why, ask. If you are one of these trusted people, and you think I can help push this project forward, please contact me. I work at the pleasure of Dash, without compensation, I have valuable tools and experience, and I've spent millions of dollars on search for my own businesses and other people's businesses. I know it works, I know the system inside and out, and I know how to beat everyone else dipping their toes in.
Why don't you just post a proposal?
I don't want to earn anything, and there are people with more trust in a better position to run and manage a campaign for lots of money. I can still help without being the proposal owner.
