We don't just fly! We direct market to our spectators on the ground through the use of amazing VR experiences!
Print Media Article with an interview. I think everyone can see how many times MyRadar was mentioned within this article.
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Virtual ride takes visitors up with air race champion at 230 mph
HIDE CAPTION
Scott Farnsworth, left, MyRadar Race 38 pilot, coaches Al Peirce of Alabama through the virtual reality mock dogfight. [PIERRE DuCHARME/THE LEDGER]
HIDE CAPTION
Scott Farnsworth, MyRadar Race 38 pilot, stands in for a photo.
By Christopher Guinn
LAKELAND — Onboard the MyRadar #38 with racer Scott Farnsworth, the namesake limestone rock formations jutting from the glassy surface of Nevada’s Pyramid Lake start to resemble God’s own air race pylons.
From a virtual front seat, visitors to the Sun ’n Fun Fly-In can fly as passengers as the champion air racer weaves his MyRadar XtremeAir XA42 through the pyramids or flies in formation, inverted, or kicks out the tail of the high-powered aircraft and performs karate chop precise aerobatic maneuvers.
The head-tracking virtual reality goggles give a complete view from the cockpit. Look back and see Farnsworth. Look forward over the cowl or to the sides across the wings and see the Great American West, or water, and sometimes blue skies in quick succession.
Viewers who look down, don’t see their legs, just an empty seat, but the experience is the closest thing to riding shotgun without having to own a flight suit.
“I’d say it’s the top tier experience at this airport” this Sun ’n Fun, Farnsworth said.
Farnsworth is the 2015 National Air Race and 2016 European Air Race champion. His day job has him navigating tighter spots than the pyramids and with air traffic.
“For 999 of 1,000 people, they won’t get a chance to go up and see what I do,” Farnsworth said, so he welcomes the virtual reality technology as a way to invite people to his office.
“It’s just amazing, you feel it,” he said.
Viewers strap on the goggles while sitting in a tight, racecar-style seat firmly planted to the ground, but with the sights and sounds, some people try to reach for the stick, said Bradley Anderson of MyRadar.
Acme Atronomatic, an Orlando and Portland, Ore., based maker of the MyRadar weather app, brought the virtual reality experience to Sun ’n Fun this year to promote its meteorology software.
“This VR experience installation isn’t for the faint of heart,” said Brandon Kelly, the owner of b-Random Media, the virtual reality films’ producer. “We are taking the experience to the next level with this installation.”
The Sun ’n Fun Fly-In will continue through Sunday at Lakeland Linder Regional Airport.
After Sun ’n Fun, MyRadar will release the virtual reality programs for anyone with their own VR goggles or an analogue like Google Cardboard for smart phones.
— Christopher Guinn can be reached at
[email protected] or 863-802-7592. Follow him on Twitter @CGuinnNews.
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