Project Summary
We are two communities from Venezuela, named Dash Valencia and Dash Los Teques, we are allies of Dash Venezuela and we share the objective of promoting Dash usage by providing a discount to acquire goods and services at less price.
What we want is that the merchants and entrepreneurs which accept Dash in our cities, offer a discount to their customers if they pay with Dash, with the sole purpose of stimulate people to change Bs (Venezuelan fiat currency) to Dash and use Dash for their everyday purchases.
We, in accordance with the entrepreneurs willing to participate in our program, will pay for the difference between the normal and discounted price, until a maximum of 3 USD per sale.
The entrepreneur will develop a social media campaign announcing this promotion and indicating how to buy Dash using Bs.
Project Scope Statement
Project purpose / Bussiness Justification
We will train 20 entrepreneurs distributed between Los Teques and Valencia cities, teaching them about Dash and making them offer a discount equivalent to 3 USD per purchase to 10 of their customers. Each customer will be eligible once, and for a single purchase, and at the same time, the customer will learn about Dash, how to exchange Bs (VE fiat currency) to Dash, and how to use Dash to pay for they purchases.
The money spent by the entrepreneur offering the discount described above, will be reimbursed by the Dash Communities of Los Teques and Valencia, with the funds allowed to this proposal.
Objectives (in bussiness terms)
Getting new Dash adopters by offering a discount when they make their first Dash purchase, while teaching them how to buy Dash using VE fiat currency. The idea is that after that first contact, the new adopter continue to use Dash freely.
Each entrepreneur will be publicized making them known as merchants which accept Dash.
Each community will develop a Social Media campaign with the main purpose of teaching how to exchange between Bs and Dash using the legally constituted exchanges in Venezuela.
Key deliverables
200 transactions per month, 200 new adopters, each user will be eligible for a single discount, at Los Teques Community.
200 transactions per month, 200 new adopters, each user will be eligible for a single discount, at Valencia Community.
Total between both communities: 400 transactions per month, 400 new adopters.
40 social media campaigns, one per each entrepreneur willing to participate in this Project.
1 social media campaign per each community, promoting the entrepreneurs participating in the project.
2 Tutorial videos showing how to use the access ramps to Dash.
1 training course per city for the entrepreneurs participating in the program.
Milestones
Entrepreneur training: December 2nd week, 2018
Campaign duration: December 17th, 2018 to January 15th, 2019
Data processing and analysis: January 16th to January 20th, 2019
Final report delivery: January 21th, 2019
Success Criteria
Application of 90% of the 400 discounts in 60 days, that means 360 discounts in 60 days, distributed among the communities of Valencia and Los Teques.
This project will be a success if at least 50% of the participants continue by themselves to provide discounts to all their customers who chose to pay with Dash. The main incentive for them to continue to do so is that with Dash they can protect their money from the Venezuelan hyperinflation, and stimulate sales.
In a 2nd phase, we plan to repeat this project with 200 entrepreneurs between Maracay and Los Teques.
STAKEHOLDERS
Merchants willing to accept Dash * Merchants who want to offer discounts for the Christmas Season * Venezuelan buyers with a medium income interested in new payment methods * Online Venezuelan Dash Exchanges.
MAIN KNOWN RISKS
Merchant abuse of the refund system, ie. asking more money than it was really discounted. Customer abuse of the refund system, i.e. trying to game the system to obtain more than a refund per person.
COMMUNICATION STRATEGY
We will publish a parcial report with each reached milestone. We will open a thread in the discussion forum and in Discord.
