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Proposal: DASH in Tallinn! Covering Baltics biggest billboard 426m2 + Ad VIDEO!

Discussion in 'Pre + Budget Proposal Discussions' started by rullikas, Sep 2, 2017.

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Would you vote for the Dash proposal in Tallinn, Estonia?

  1. Yes

    9 vote(s)
    81.8%
  2. No

    2 vote(s)
    18.2%
  1. rullikas

    rullikas New Member

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    Proposal now live: https://www.dashcentral.org/p/The-biggest-billboard-add-in-the-Baltics

    Another day in Europe’s Silicon Valley! In business district Tallinn there sits an open playground, right in between all the other big Nordic banks. Here we have people who, with expectation, would be intelligent enough to look deeper into the message we would like to introduce.

    The main idea behind this proposal is to start introducing Dash as a currency and way of life, step by step, building an intimate yet exciting relationship. This proposal is the first step to build a solid platform upon what we will build the relationship.

    We looked at different marketing strategies that Estonian companies have created and came to a subjective conclusion that the market likes to be teased, to create anticipation and excitement. People want to have something to talk about and we want them to talk!
    [​IMG]

    What’s the first step to start building such platform?
    The space that would be covered is 426m2, the biggest marketing space in the Baltics, which is seen by almost half a million people weekly. This space lies (to be precise) in between four huge Nordic banks, three of them having their headquarters located there. Two of them in front (the guys sitting across the street can see the ad right in front of them), one next to our marketing space and one behind. So it’s 360 degrees of banks and lots of windows to look out from!

    We can offer an example from about five years ago, when an innovative Estonian bank called LHV, advertised a bold statement, having good marketing strategy. This resulted public being more curious about the bank and eventually choosing LHV as their home bank.

    Our marketing plan is to start of with a 3 week massive advertisement on that exact space! Natural human behaviour will respond with many open mouths, social media posts and buzz in consciousness.

    Why we choose such marketing to start with?

    Capitals citizens are tech savvy, signing with ID card, doing taxes online, starting companies in 24 hours, and are always on a lookout to find a good idea and launch it. Just some examples that have grown into international companies: Skype, Transfer Wise, Pipedrive, Erply and Skeleton Technologies.

    We find that when introducing DASH to a technology driven society the message will come in a familiar way, in the language they speak.

    Video:
    After the Dash advertisement is set up, we will make a short professional video ad about Dash for sharing on the Internet. The purpose of the video is to bring the message from physical advertisement in Tallinn to digital product on the Internet for sharing world-wide.

    Short synopsis to get an overview of the video:

    Video will start with couple of wide drone shots over the business district area, the Sun rising on the background. Then the theme moves from wide angle city shots to slo-mo close up’s on the streets- e.g. traffic lights changing the colors, cars passing by and people rushing to work. Watching this will make you feel that the system in the city is waking up and starting its daily rhythm. From the slo-mo close-up shots on the streets the theme moves on inside the buildings where we will see in slo-mo people making payments with their phones. During these shots the focus is on people making payments and background is blurry. After the payment scene the theme moves out again to drone views above business district and Dash advertisement will be in focus in between big buildings in different angles- very epic scenes!

    Advertisement Cost:
    [​IMG]

    Other cost:
    - Video production and editing 3500 EUR (12 dash , calculated 02.09)
    - Team salary 4 dash per face x 4 = 16 dash

    TOTAL INVESTMENT OFFERS:

    1 offer:
    Ad + Video = 18 188€ = ~ 62 dash + 16 dash (team) + 5 dash proposal = 83 DASH
    2 offer:
    Ad + Video = 23 852€ = ~ 82 dash + 16 dash (team) + 5 dash proposal = 103 DASH
    3 offer:
    Ad + Video = 28 244€ = ~ 97 dash + 16 dash (team) + 5 dash proposal = 118 DASH


    What’s next?
    Start talking to the cameraman!
    Next projects down the line will involve different marketing spaces, used in all levels, sizes and ways.
    As entrepreneurs, former salespeople and open minded wisdom seekers, we see such project fairly cheap compared to the World prices. All of us in this team are using all our contacts to bargain and get the best deals and quality.

    We would love to know your feedback, thoughts and further ideas about our proposal.

    [​IMG]

    The team (starting from the left):

    Mihkel - Casper the Friendly Ghost! He’s def a pot of gold filled with DASH knowledge and good vibrations
    Romet - Amazed by human behaviour, he’s a great peoples’ people and with THAT smile, negotiating a deal has never been a problem.
    Keiu - Having already an international business and marketing experience, creating meaningful content with ease, sprinkled with some fairy dust - she’s hard to beat
    Siim - Behind that smile is a Great negotiator, able to find solutions in almost every great obstacle that business can cross.
     
    #1 rullikas, Sep 2, 2017
    Last edited: Sep 18, 2017
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  2. rullikas

    rullikas New Member

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    Hi there all DASH community members and MN's

    I see there is no feedback from you. Maybe I'll explain or rephrase this post in short version.
    This nice looking building where we are planning to plant our BIG Dash AD is Radisson Hotel. It is located in the heart of Tallinns' business district. Autumn and winter here are dark, meaning that there will be less daylight. The AD will be visible in the night time with the help of proper lightning (look at the picture added)
    Honest opinion - Right now is a very good time to come up with such campaign and introduce DASH to Estonians general public. Why? In Estonia there are lot's of groups who are gathering after university or after work to discuss how to be part of this era.

    Estonians crypto TREND is booming right now and we have planned a lot more to come to continue this marketing program. Such as other AD campaigns all around the city. In Tallinn, there are publicly 3 merchants already who accept Dash as currency. That's not much but we'll make sure that there is a lot more to come.

    A good story from daily life with Dash :)
    Yesterday one of my friends told me that he was able to pay for he's car oil change and breaking pads with Dash. How do you like them apples, huh!?

    I'm adding some pictures from the surroundings of the Hotel
    [​IMG]
    We went to see how this will light up the nights. Shot by @Keiu Tammis
    [​IMG]
    Daytime shot with not so well located campaign from an apparel company.
    [​IMG]
    City skyline
     
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  3. Vedran Yoweri

    Vedran Yoweri Active Member

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    i can confirm lots of EU IT & NATO military people would see this daily. Microsoft office next door. Also great visibility from city center.
    i stayed in that hotel some weeks for work. i'll vote yes.
     
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  4. Keiu Tammis

    Keiu Tammis New Member

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    Thanks for bringing that up, Vedran!
    Estonia is holding the Presidency of the Council of EU in 2017 as well! So Maakri crossroad, where the billboard is, has half a million people passing it weekly - today, high profile people from EU with them. It can't be unseen.

    And thank You for the support!
     
  5. Loov Loom

    Loov Loom New Member
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    I like the idea and especially the long term plan your team has.
    A small independent Dash marketing team -- we should have (at least) one in every country!

    I live quite close and would appreciate more attention to Dash in here. I think Tallinn is a good place where Dash mainstream adoption could really begin.

    For other masternode owners I can also confirm, that this team will not run away with the money as I know some of them personally.

    Recently we had more budget then the proposals worth it: I hope this is one of the proposals that fills this cap.

    Wishing you great luck with your first proposal
    and definitely voting yes!
     
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  6. Uppercut

    Uppercut New Member
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    Hey Baltic neighbors!
    I would definitely support this initiative from Lithuania :)
    DM your LinkedIn please.

    Edit: P.S. you forgot to add a voting poll for this proposal...
     
    #6 Uppercut, Sep 8, 2017
    Last edited: Sep 8, 2017
  7. rullikas

    rullikas New Member

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    Thank you for your support @Loov Loom
    I really like the idea of having small independent Dash marketing teams in every county.
     
  8. rullikas

    rullikas New Member

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    Hello!
    Thank you for your support!
    Poll also added :)
     
  9. blockchaintech

    blockchaintech New Member

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    I like the idea, but I do not like the message: Pay with dash

    What do you think about:

    Dash: it's cheaper than Paypal

    I think we have to start giving the image, the product and the rival to beat.
    I do not know if it would be possible to enter the word paypal, but by entering the word Paypal, people automatically associate the Dash utility.
     
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  10. rullikas

    rullikas New Member

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    Thank you for bringing that up!
    We were actually discussing it behind the table many times, what the slogan should be. The idea for a comparison definitely came across! Once again we looked at our target market and how they would be attracted. Comparison is welcomed but we think it is very hard to compare DASH to anything due to its uniqueness. Maybe we would create a false understanding if one is from banking system and the other is from crypto world? That they are both used as a way of payment, agreed.
    Any thoughts to reflect!?
     
    #10 rullikas, Sep 11, 2017
    Last edited: Sep 11, 2017
  11. blockchaintech

    blockchaintech New Member

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    I think, you have to convey the idea that Dash is a product, normal people do not understand, do not want to understand, just want to use technology.
    If you compare with other technology 'similar' as paypal, the message is understood immediately.
     
  12. Jose Viera

    Jose Viera New Member

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    Completely agree with you!
     
  13. GrandMasterDash

    GrandMasterDash Well-known Member
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    I'm not sure if this placement is iconic enough. Ideally, it would be on a structure that is popular for selfies (think Big Ben, red telephone boxes etc).
     
  14. Keiu Tammis

    Keiu Tammis New Member

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    There are no such places that you can call iconic other than the old town (which has heritage protection, so no funny business is allowed) and the city center. Cityscape wise it's a good place to run the campaign, right in the central station where all transportation arrives (apart from trains), has great visibility and sits right where our target group spends 1/3 of their days.

    Tallinn is small, the center even smaller and for First Contact with the target group an ideal (and soon iconic) location.
     
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  15. SimontheRavager

    SimontheRavager New Member

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    bring DASH to the peple ^^
     
  16. solarguy

    solarguy Active Member

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    I like the idea. The cost looks very competitive. How would the video be distributed? How do the people who notice the billboard find the video?

    Thanks!
     
  17. rullikas

    rullikas New Member

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    #17 rullikas, Sep 18, 2017
    Last edited: Sep 18, 2017
  18. solarguy

    solarguy Active Member

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    I still like the idea, but I want a direct link to your video/facebook page/dash.org. Not just a logo with no way to get more information.
     
  19. Romet Prsmn

    Romet Prsmn New Member

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    ###

    Dear Solarguy,

    The billboard and the video are two separate objects.

    The billboard's purpose is to plant a seed of Dash into the locals brain because our observation concurs for months that locals are talking about crypto more and more. The main idea of the billboard is to create buzz in the minds of the people who see it and to direct them to dash.org page as a result of seeing it.

    When the billboard is set up we're going to use the urban business district with high buildings and Dash.org ad as an ad scenery with epic drone scenes. We are having a professional movie maker as a partner who's gonna do it. Read more about the video details in the pre-proposal up here.

    After the video is ready we will share the file with the DASH community for sharing in their own channels + we will set up Youtube ads for Estonian market that direct people to dash.org.

    If we are anyway going to set up the billboard, then not using it for the video would be shame.

    Romet
     
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  20. solarguy

    solarguy Active Member

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    And likewise, it would be a shame to set up the billboard with no way for people who see it to take action.

    Adding the ".org" goes a long way to connect the dots.
     
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  21. Keiu Tammis

    Keiu Tammis New Member

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    You're right! We added ''.org''
    Thanks!
     
  22. solarguy

    solarguy Active Member

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    Could we see examples of your previous video ad work?

    thanks.
     
  23. rullikas

    rullikas New Member

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    Here's the Vimeo page of his previous works: https://vimeo.com/johannesarro
     
  24. solarguy

    solarguy Active Member

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  25. rullikas

    rullikas New Member

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    I'll post here the last design of the billboard like I did at proposal page.
    Under the Dash logo is written: Cryptocurrency
    Beneath the edge: Private, Instant payment, Limited supply
    www.dash.org
    [​IMG]
     
  26. Keiu Tammis

    Keiu Tammis New Member

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    Dear fellow Dashers and MN's!

    WE KINDLY ASK YOU TO READ. Please take the time and Thank You!
    ---

    I think I speak for the whole team of mine when I say that we haven't showed enough light behind our masterplan or there's a lack of interest in reading full descriptions.

    Since 2013, Estonia has had E-Residency. It offers the freedom to start and run a global business in EU environment. It's the result from a national cyber attack that took place ten years ago, a wake-up call to look deeper into country's digital infrastructure and it's security. Today, we are known as the most advanced Digital Nation or the Silicon Valley of Europe.

    An article published on Medium (21.08.17) wrote, that Estonia proposed to issue ''EstCoin'' to e-residents. To sum the article, they're thinking about a government-supported ICO which is linked with the e-residency. Read full article here.
    Just like e-Residency, cryptocurrencies have evolved from a niche idea into an increasingly normal part of modern life for people everywhere in the world because they offer real solutions to real problems.
    If the country is thinking about launching its own coin, we think it's safe to say that the market is ready and more and more private and public sector businesses are aware of the possibilities.

    We know that a local Forex trading platform is hosting a big seminar about crypto currencies which is held on 27.09. Interest for this event is big, assuring us once more that the market is ready. From November they'll launch a seminar series on the subject.
    ---

    What's gonna happen after the billboard advertisement will finish?

    - We will set up digital banners on Google Ads in the most known portals, Youtube Ads and game ads directing to Dash.org. The video ad that will be produced will be set up as a youtube ad directed to tech, money and crypto search and channels. Our partner for this has very successful international experience in digital advertising.

    - Both online/offline news channel called Telegram will publish articles about our doings
    ---
    As more and more people around the city are talking about crypto currencies and moving their money into the crypto system, we see that it's very important to raise awareness of Dash during these times. We've noticed that a lot of attention goes to BitCoin and Ethereum and here's a perfect opportunity to show the population that there's something else. Tallinn is a small city and this ad will not be unseen and we guarantee that people are going to talk about- in conclusion, this is the ROI that this ad delivers.

    Result? In 2018 13-15.07 there's gonna be an alternative electronic music festival (I was organising it last year and know where we lost most of our money). For next year we want to have it cash free and to have DASH as a partner is something that has been on the table.
    In 2017, 2000+ people visited this 3 day festival. For 2018 the forecast is double digits

    This is one wet dream but we as a team will work hard to make it happen. Not only will it revolutionise the festival culture but it will make the road for mass adoption.

    By the time Evolution is launched, Estonia will be ready! Today we are planting a seed into peoples subconsciousness

    If you want a glimpse at the future potential of blockchain, visit Estonia. Another article to read. https://medium.com/e-residency-blog/welcome-to-the-blockchain-nation-5d9b46c06fd4
     
    #26 Keiu Tammis, Sep 20, 2017 at 8:40 PM
    Last edited: Sep 20, 2017 at 8:52 PM

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