Pre-Proposal: Video Development for Commercial Promotion of DASH

SynthesisCreative

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Hello all! Just as a quick aside, we are super pumped to bring value to DASH and the community here. We love the awesome potential it has to cement itself in our society with REAL value. Please don't hesitate to ask us any questions. Thanks everyone!

Realizing that our pdf uploads remove the ability to click a links we are referencing. Here they are below:

Apple Commercial energy for an example of a high-end product we intend to deliver:

Our Company website:
http://www.synthesiscreative.com
 
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foxtrot

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I agree we need to produce a collection of high quality videos, especially those that demonstrate real life use cases of Dash that people can relate to. I for one would vote yes for such a proposal. This aligns well with current marketing campaigns from Core, Feedbands and Strike Social. If the content even comes close to that of the demonstrated video then it would indeed be effective.
 
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SynthesisCreative

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Thank you for your support @foxtrot. Is there anything you feel that would make our proposal document stronger? We are committed to ensuring everyone can envision the full scope of the project.

We also noticed that if you are not logged in to the forum, the pdf document embedded appears small. Did you have issues with that at all?

-Synthesis
 

ampp

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Last year i remember Core talking about having plans for a advertisement/commercial. They suggested that the idea/script was genius level and too good to pass up and that it would be saved till sometime this year. With all the pressure to take advantage sooner than later with marketing budgets its likely that it will happen before evolution or in time for. I would suggest reaching out to that and maybe someone can find more of the details. It's possible that with your team it can get that developed.

Because there are so many advertising proposals you should probably have some of these proposal owners backing your idea with plans to use the content before you put a proposal up. That makes sure whatever is made is also usable right away.
 

foxtrot

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Thank you for your support @foxtrot. Is there anything you feel that would make our proposal document stronger? We are committed to ensuring everyone can envision the full scope of the project.

We also noticed that if you are not logged in to the forum, the pdf document embedded appears small. Did you have issues with that at all?

-Synthesis
It’s a bit small but I was able to zoom in quite easily. Would be better to have it enlarged though if possible.. Mainly the budget part.
 

SynthesisCreative

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Last year i remember Core talking about having plans for a advertisement/commercial. They suggested that the idea/script was genius level and too good to pass up and that it would be saved till sometime this year. With all the pressure to take advantage sooner than later with marketing budgets its likely that it will happen before evolution or in time for. I would suggest reaching out to that and maybe someone can find more of the details. It's possible that with your team it can get that developed.

Because there are so many advertising proposals you should probably have some of these proposal owners backing your idea with plans to use the content before you put a proposal up. That makes sure whatever is made is also usable right away.
Thank you very much for bringing this point to attention @ampp. We will try to track down the conversation about that. Being able to produce content for the network beyond this is exactly the direction we would like to head. Our belief is behind DASH.

We’re looking to be in contact with the marketing firm, O&M. They are at the forefront of mainly dealing with the DASH rebranding initiative. It would be great to work along side them creating video content for commercial distribution.

With that said, our conversations with Ryan Taylor have led us to believe that there hasn’t been any other major push for commercial content this year.
 
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Stealth923

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Thanks for the proposal - seeing your previous work and current idea I would vote yes to get this project underway.

There has been many talks about Dash in the superbowl ads next year and that we need to start building momentum around our flagship product coming out this year called Evolution. Having partners such as yourself start building this relationship with Dash now is extremely important. We have budgets available every month and you have the expertise!

Once the video is complete we would need avenues to market and distribute perhaps contact @feedbands @pmckenna12 if they can assist, or do you have any other ideas around marketing and distribution on social media?

Lastly, a Dash re-brand is underway and I cannot think of a better way to get the new Dash logo out to the public using a professional crew like yourself. @fernando if this passes can we give @SynthesisCreative early access to the new logo for their video? Based on your comment of a few more weeks, we might already have a new logo by the time this passes.

Edit: Also is there some way you can prove your identity by either facebook/twitter/website account to prove the proposal will be submitted by Synthesis Creative.,
 
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foxtrot

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In my opinion we are lacking quality video content for marketing. Maybe core had something in mind for a later date but they are so focused on other things that it doesn’t seem likely to take a high priority on their list at the moment, and these productions take time... We have channels for marketing already in action and plans to expand outreach currently in the works. If you have been in contact with Ogilvy and Mather then perhaps this would be ideal timing to start working with them rolling out high quality marketing content coinciding with the Dash rebranding launch coming soon.
 

SynthesisCreative

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Thanks for the proposal - seeing your previous work and current idea I would vote yes to get this project underway.

There has been many talks about Dash in the superbowl ads next year and that we need to start building momentum around our flagship product coming out this year called Evolution. Having partners such as yourself start building this relationship with Dash now is extremely important. We have budgets available every month and you have the expertise!

Once the video is complete we would need avenues to market and distribute perhaps contact @feedbands @pmckenna12 if they can assist, or do you have any other ideas around marketing and distribution on social media?

Lastly, a Dash re-brand is underway and I cannot think of a better way to get the new Dash logo out to the public using a professional crew like yourself. @fernando if this passes can we give @SynthesisCreative early access to the new logo for their video? Based on your comment of a few more weeks, we might already have a new logo by the time this passes.
Couldn’t thank you more @Stealth923. Our thoughts are also on the scale of the Super Bowl as well as getting a head start with marketing for Evolution. As a side note to the Evolution software, every shot of a smart device will have the ability to change per the design changes. In turn extending the relavence and efficiency of any content we produce.

Since there has been a lot of people on the network with means of distributing content, taking on the sole responsibility of production would help in full collaboration with them. However, we do have contacts with highly regarded social media distribution services.

Our VFX design team is top notch and would love to work closely with the logo designers to create an updated animation!
 
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Stealth923

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Couldn’t thank you more @Stealth923. Our thoughts are also on the scale of the Super Bowl as well as getting a head start with marketing for Evolution. As a side note to the Evolution software, every shot of a smart device will have the ability to change per the design changes. In turn extending the relavence and efficiency of any content we produce.

Since there has been a lot of people on the network with means of distributing content, taking on the sole responsibility of production would help in full collaboration with them. However, we do have contacts with highly regarded social media distribution services.

Our VFX design team is top notch and would love to work closely with the logo designers to create an updated animation!
Thanks for the reply - also had an edit on my previous post.
Is there some way you can prove your identity by either facebook/twitter/website account to prove the proposal will be submitted by Synthesis Creative.,
 

SynthesisCreative

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Stealth923

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Sure thing! Is the information below what you are looking for?

WEBSITE
www.SynthesisCreative.com

FACEBOOK
https://www.facebook.com/SynthCreate/
Because people can create fake accounts on this forum, representing valid companies and request money from the network, we usually ask them to identify themselves on a social channel.
i.e. Write on your Facebook, Website or twitter account "Synthesis Creative is excited to submit a proposal to partner with the Dash network" or something to that effect.

This proves that you are who you actually say you are and not someone pretending to be you and take the networks money :)
 
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Arthyron

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I echo what the others have said already, sounds like a great project, reasonable budget (just under 100 Dash per commercial, everything entailed, not bad given the high quality), etc. We definitely need to be ramping up interest in Dash as we inch closer toward the launch of the Evolution platform, and commercials are definitely one avenue that hasn't seen enough attention. The one concern I have with funding this proposal *right now*--as opposed to a later date--is that Evolution will fundamentally alter the way that Dash looks and is used, so by the time this commercial sees significant views, Dash might be completely different than it is depicted. Now, granted, on your end, that's just another opportunity for you to put up another proposal to shoot even more for us, but it's still something we have to consider. That's really my only reservation at this point, and it's not a huge one. If the rest of the MNOs agree, it will just create more mutually beneficial opportunities.
 

foxtrot

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I echo what the others have said already, sounds like a great project, reasonable budget (just under 100 Dash per commercial, everything entailed, not bad given the high quality), etc. We definitely need to be ramping up interest in Dash as we inch closer toward the launch of the Evolution platform, and commercials are definitely one avenue that hasn't seen enough attention. The one concern I have with funding this proposal *right now*--as opposed to a later date--is that Evolution will fundamentally alter the way that Dash looks and is used, so by the time this commercial sees significant views, Dash might be completely different than it is depicted. Now, granted, on your end, that's just another opportunity for you to put up another proposal to shoot even more for us, but it's still something we have to consider. That's really my only reservation at this point, and it's not a huge one. If the rest of the MNOs agree, it will just create more mutually beneficial opportunities.
I was actually considering the same thing, although so many factors are pinning on the release of Evolution that it seems to be stalling momentum in some projects. The question is how do we keep the wheels in motion during this transition?

One solution would be to release a series of videos as intended by the proposal specifically for the roll out of Dash rebranding, and then if successful immediately begin working on Evolution specific videos for it’s launch which I gather would occur 2-3 months later. For each of these milestone events Olgilvy and Mather would be an essential partner in producing high quality marketing content.

It seems to me that a top quality video production team is exactly what we need at this point for stepping up our marketing efforts in preperation for Dash getting a substantial facelift and overhaul in the near future.
 
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SynthesisCreative

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I was actually considering the same thing, although so many factors are pinning on the release of Evolution that it seems to be stalling momentum in some projects. The question is how do we keep the wheels in motion during this transition?

One solution would be to release a series of videos as intended by the proposal specifically for the roll out of Dash rebranding, and then if successful immediately begin working on Evolution specific videos for it’s launch which I gather would occur 2-3 months later. For each of these milestone events Olgilvy and Mather would be an essential partner in producing high quality marketing content.

It seems to me that a top quality video production team is exactly what we need at this point for stepping up our marketing efforts in preperation for Dash getting a substantial facelift and overhaul in the near future.
We fully agree @Arthyron and @foxtrot. The proposal is definitely meant as the first step towards bigger awareness. Getting content out as soon as possible is key. This first commercial would help gain momentum towards more releases leading up to Evolution and onward. It allows the full scope before getting in to larger and more specific advertising.

Thank you again for the support thus far!
 

SynthesisCreative

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I echo what the others have said already, sounds like a great project, reasonable budget (just under 100 Dash per commercial, everything entailed, not bad given the high quality), etc. We definitely need to be ramping up interest in Dash as we inch closer toward the launch of the Evolution platform, and commercials are definitely one avenue that hasn't seen enough attention. The one concern I have with funding this proposal *right now*--as opposed to a later date--is that Evolution will fundamentally alter the way that Dash looks and is used, so by the time this commercial sees significant views, Dash might be completely different than it is depicted. Now, granted, on your end, that's just another opportunity for you to put up another proposal to shoot even more for us, but it's still something we have to consider. That's really my only reservation at this point, and it's not a huge one. If the rest of the MNOs agree, it will just create more mutually beneficial opportunities.
One point we would like to reinforce @Arthyron is in regards to your concern with what Evolution will look like when it is premiered. We will have the ability to update any shots showing a smart device and the app to reflect changes made. Obviously, if Evolution is COMPLETELY different, then fresh content can be made for it without any issues.

Please let us know if this helps answer that concern!
 
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andrade92

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Great proposal. Maybe something to consider is Evolution, because you'd be advertising something that will look different in the future so maybe considering this or just introducing that Dash will be different, it might prepare your project in a future scale (i think something like that was said before). Good luck.
 

SynthesisCreative

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Thank you @Stealth923 and @andrade92 ! We will continue to network this proposal on the Dash forums and elsewhere. We really appreciate your support, and we couldn't be more excited to get cracking! If you have any suggestions as to who else might be interested in knowing that these plans are in the works, we would be happy to share.

We want to build up the momentum a little more and insure that the majority is ready for this. Thanks again everyone!
 

TheSingleton

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Definitely looks like a good proposal. Only one questions. Have you been in contact with O&M and if so what did they say?
 

SynthesisCreative

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Hello @TheSingleton. We have attempted to contact O&M, but have not yet heard back. We hope to start a conversation by the time we submit for proposal. In all honesty, since O&M does not seem to be focusing on video or print, it does not feel imperative for us to be directly linked with them on this initial project. We think the most important time will be during the release of Evolution, but we're open to more discussion about it if the current players feel otherwise.

As long as we have updated assets from @fernando and the others working on the app interface, this first commercial will have the necessary tools to create an amazing presence for the network.

Please let us known of any other questions or concerns!

Edit: a word, and a clarification
 
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jeffh

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@SynthesisCreative You'll have much better luck going through Fernando than you will reaching out to O&M directly.

Honestly I would hold off on advertising Dash too widely until things are farther along. I hate saying "wait until we're ready" but look at it from this perspective:

If you ran an advertisement for Dash today and told them to go to Dash.org in the CTA at the end of the video, they'd get there and then what?

What are the chances someone who knows nothing about Dash or how crypto works would manage to figure out that they need to download a wallet, that they need to go to an exchange, register and provide their ID for KYC/AML, and then purchase Dash, send it to their wallet, and then MAYBE find a place to use it.

These are the kinds of things that Fernando and O&M are dealing with and considering when approaching advertising. Skipping past that and just funding an advertisement forgets the fact that the customer has to be able to easily use the product that you're advertising.

This is the problem we have today with advertising Dash on airplanes. People watch the video, and then what?
 

jeffh

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Your proposal fee costs are wrong and you're also budgeting for a music license that you can't possible know ahead of time what it will be.
 

SynthesisCreative

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@SynthesisCreative You'll have much better luck going through Fernando than you will reaching out to O&M directly.

Honestly I would hold off on advertising Dash too widely until things are farther along. I hate saying "wait until we're ready" but look at it from this perspective:

If you ran an advertisement for Dash today and told them to go to Dash.org in the CTA at the end of the video, they'd get there and then what?

What are the chances someone who knows nothing about Dash or how crypto works would manage to figure out that they need to download a wallet, that they need to go to an exchange, register and provide their ID for KYC/AML, and then purchase Dash, send it to their wallet, and then MAYBE find a place to use it.

These are the kinds of things that Fernando and O&M are dealing with and considering when approaching advertising. Skipping past that and just funding an advertisement forgets the fact that the customer has to be able to easily use the product that you're advertising.

This is the problem we have today with advertising Dash on airplanes. People watch the video, and then what?
Hey Jeff, Thank you for the feedback. A big part of our goal here is to help those proposals that are using the "what is dash?" video and provide additional high quality advertising options for distribution. The way we see it there will always be a barrier to entry when it comes to cryptocurrency, but this barrier shouldn't prevent us from promoting Dash as a payments solution for everyone. When Evolution comes along and makes it extremely easy to use Dash then it's only natural we can change the message and do a "look how easy it is to setup" advertisement. At the moment, though the barrier to get started quickly is significant, it doesn't negate the fact that Dash, once acquired, is easy to use for peer-to peer-payments. That's the message we are hoping to address with our first advertisements. We also believe that the advantage of these ads isn't just the CTA at the end of the video, but reenforcing in the the public's eye that Dash is a clean, professional payments solution. We've been thrilled with the amount of our peers who saw the airplane commercial, and though they didn't immediately all go to Dash.org they certainly retained that Dash has the ability to fund these advertisements and made a mental note which should come in handy when they're making their first cryptocurrency purchase in the future. We have also reached out to @fernando via email but have not heard back yet, if you check his account he's been offline for a little while now. If we receive the necessary information from him we would love to match those guidelines and apply them to our video. That said, we've been encouraged by @AmandaBJohnson to continue our pursuit of this proposal regardless of whether Fernando/O&M decide to include us in their plans.

Regarding the budget, we intend to adjust the fee cost when the proposal is submitted to reflect the actual cost of Dash at that time. With our extensive experience in content production, music licensing commercial distribution ranges from $1000 to $5000. Since the network budgeting process doesn't allow us to change the budget after the fact we decided to budget right in the middle with the intention of providing as much value as possible to the network. Ultimately we're big fans of Dash, we believe that the success of this proposal is good for all Dash users and our intention is to deliver the best quality video possible with the budget we laid out.
 
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jeffh

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Hey Jeff, Thank you for the feedback. A big part of our goal here is to help those proposals that are using the "what is dash?" video and provide additional high quality advertising options for distribution. The way we see it there will always be a barrier to entry when it comes to cryptocurrency, but this barrier shouldn't prevent us from promoting Dash as a payments solution for everyone. When Evolution comes along and makes it extremely easy to use Dash then it's only natural we can change the message and do a "look how easy it is to setup" advertisement. At the moment, though the barrier to get started quickly is significant, it doesn't negate the fact that Dash, once acquired, is easy to use for peer-to peer-payments. That's the message we are hoping to address with our first advertisements. We also believe that the advantage of these ads isn't just the CTA at the end of the video, but reenforcing in the the public's eye that Dash is a clean, professional payments solution. We've been thrilled with the amount of our peers who saw the airplane commercial, and though they didn't immediately all go to Dash.org they certainly retained that Dash has the ability to fund these advertisements and made a mental note which should come in handy when they're making their first cryptocurrency purchase in the future. We have also reached out to @fernando via email but have not heard back yet, if you check his account he's been offline for a little while now. If we receive the necessary information from him we would love to match those guidelines and apply them to our video. That said, we've been encouraged by @AmandaBJohnson to continue our pursuit of this proposal regardless of whether Fernando/O&M decide to include us in their plans.

Regarding the budget, we intend to adjust the fee cost when the proposal is submitted to reflect the actual cost of Dash at that time. With our extensive experience in content production, music licensing commercial distribution ranges from $1000 to $5000. Since the network budgeting process doesn't allow us to change the budget after the fact we decided to budget right in the middle with the intention of providing as much value as possible to the network. Ultimately we're big fans of Dash, we believe that the success of this proposal is good for all Dash users and our intention is to deliver the best quality video possible with the budget we laid out.
Thanks for clarifying those two budget things.

I might not speak for everyone but I really wouldn't be very happy having a commercial made without participation from Fernando and O&M. People talk about communication and directionality in crypto communities as "herding cats". If everyone has a different marketing message and times things poorly, then that's entirely appropriate.

Showing people that Dash is a clean, professional payments solution, if they can't go and actually try and use it - doesn't really matter. It's only going to tarnish their opinion of Dash into the future when it is ready to be that clean, professional, payments solution that's integrated in many places.

I really like your enthusiasm and I respect your drive. I just want to make sure that the Treasury is spending its funds wisely, at the right time, and in the right place - where they can have the most impact.


On a somewhat related note, Core team will be sharing lots of marketing and branding stuff this month which might better inform this project. Maybe push this to next month?
 
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SynthesisCreative

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Thanks for clarifying those two budget things.

I might not speak for everyone but I really wouldn't be very happy having a commercial made without participation from Fernando and O&M. People talk about communication and directionality in crypto communities as "herding cats". If everyone has a different marketing message and times things poorly, then that's entirely appropriate.

Showing people that Dash is a clean, professional payments solution, if they can't go and actually try and use it - doesn't really matter. It's only going to tarnish their opinion of Dash into the future when it is ready to be that clean, professional, payments solution that's integrated in many places.

I really like your enthusiasm and I respect your drive. I just want to make sure that the Treasury is spending its funds wisely, at the right time, and in the right place - where they can have the most impact.


On a somewhat related note, Core team will be sharing lots of marketing and branding stuff this month which might better inform this project. Maybe push this to next month?
Those concerns are definitely valid @jeffh. One point we would like to address a bit further is the use of DASH for new adopters. To be clear, this proposal would implement the current, working DASH iOS wallet. This is the point of reference we would initially steer the audience to for immediate usage of the currency. Do you feel it is unnecessary to promote the current iOS Wallet?

We may also be able to view this as a bit more of “a glance in to the future possibility” as Toyota has done with their ads, if you’re familiar?



Our task of making contact and being in collaboration with @fernando and O&M will not rest. Either way, these conversations with the community are of the utmost importance to us. We are ultimately trying to find the best way to provide for the network. Without valuable input such as yours, the best approach would not be found.