Pre-proposal : DASH CYCLING AFRICA - Activations, Cycling, TV & Radio

AfricanB

New Member
Oct 17, 2017
32
15
8
FULL PROPOSAL LINKS:

http://www.xperien.com/dash/dash-proposal-two.pdf

http://www.xperien.com/dash/dash-proposal-one.pdf

INTRODUCTION:OUR GOAL

This is our 2nd submission ( this time with escrow ) to promote DASH in Africa, starting with South Africa, the continents financial hub, with a nationwide 5 cities, 5 event education, awareness & adoption campaign which will include activations, training of marketing activators, activating DASH wallets at race day exhibitions, branding & media attention from the DASH cycling peloton.

Our marketing team will develop DASH branded content for every race day activation. This will be used for social media and to develop promotional stories for TV, Radio & print editorial.

DASH CYCLING AFRICA will generate content around the use case “Send money home” and how capital inflow to the rural areas has the ability to change lives, create entrepreneurial opportunity through the DASH’s utility that makes cash remittances more effective, lowering cost, increasing speed and improving security of transactions.

BRANDING AND AWARENESS:

Close to 2 million South Africans will be reached through a 5 city nationwide cycling tour & campaign.
We will interact with cycling enthusiasts from all over South Africa and the world to promote awareness of DASH, educate them about the utility, speed, its low cost and security when used for cash remittances.




The project team consists of 21 members with relevant experience and reputations.

For the 5 events below, our team will develop strategies to best promote DASH, while our creative director will develop story boards around “Send Money Home” the benefits for rural development and DASH, and our public relation consult will ensure that we get exposure from our established media channels, there will be a special focus on TV and radio to ensure we reach our predicted viewer targets of 2 million eyeballs.

6 x trained DASH ambassadors will show people how to open wallets on their smart phone & inform them about local exchanges and the “send money home” use case.

EVENTS






DASH WILL BE CLEARLY VISIBLE ON:


  • Cycling Kit: Jersey, Bib, Helmet, Gloves & Socks
  • Staff Uniform: Caps, T-Shirts & Rain Jackets
  • Marketing Activation Stands: Gazebos, Side Panels
  • Pamphlets: Printed fliers describing “How to open a DASH Wallet”


HOW AND WHY WE REACH THE MASSES
  • RACE VILLAGE ACTIVATION
  • CYCLING PELOTON
  • XPERIEN PR CHANNEL
  • XPERIEN TEAM CYCLING SOCIAL MEDIA
BUDGET


Escrow services will be provided by:
DEMO Incubator Inc.
Founder: Scott Farnsworth / @DashRacer of Dash AeroSports

Please give us rigorous scrutiny and feedback so we can tailor this pre- proposal into a vote winning proposal.

Should the community approve our proposal we will approach this project with the same love we have for cycling and we will provide monthly progress reports via

- DASH forum # project updates
- DASH Nation discord # proposal_ evaluation

We look forward to working with the DASH community and making a positive progress to the lives of 1.2 billion Africans.

DASH community thank you for taking time to read our pre-proposal

Wale Arewa

Xperien (PTY) Ltd Chief Executive Officer &

DASH CYCLING AFRICA Project Producer
 
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MrWilliamChui

Member
Jun 19, 2018
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Zimbabwe
www.linkedin.com
I can't seem to see any measureables matrix that one can look afterwards and say whether it was a success or not.

Besides attending the events, going on air and the publicity that you'll generate around and for Dash, after all of it, how many new Dash users do you anticipate you will onboard? How will you track this? Through the 6 trained Dash ambassadors?

How will you keep those whom you onboard to continue using Dash?
 

AfricanB

New Member
Oct 17, 2017
32
15
8
Hi William, Thanks for the enquiry and i guess this is a very good and important question, apart from the target 2 million eyballs we intend to reach, the intention is that our 6x marketing activators will assist the public to open DASH wallets.
We feel we can achieve 4 activations per activator every hour for 4 hours at each event 4x6x4 so our conservative target is approximatley 100 wallets per event. we track this the usual way by taking photos and we will also ask for assistance from Dash givaways who offers free DASH