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OLD - DASH CYCLING AFRICA

Discussion in 'Pre + Budget Proposal Discussions' started by AfricanB, Dec 12, 2017.

  1. AfricanB

    AfricanB New Member

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    CONTENT

    1. INTRODUCTION
    2. OUR GOAL
    3. BRANDING & AWARENESS CHANNELS
    4. PROJECT TEAM
    5. HOW WE REACH THE MASSES
    6. ADVANTAGES
    7. PROJECT BUDGET
    8. WE PRAY FOR COMMUNITY ADOPTION

    1. INTRODUCTION

    Dear DASH community,

    Being users of DASH and falling in love with all things DASH, combined with our love for cycling we propose to marry these ideas into a DASH adoption campaign called DASH CYCLING AFRICA.

    2. OUR GOAL

    We aim to make DASH the preferred currency for Africa’s Mobile Money, currently the 3rd most popular cryptocurrency.

    Most African’s are unbanked but there are over 277.4 million Mobile Money accounts (GMSA 2016).

    These accounts are widely used for Migrant cash remittances a $34 billion USD market in 2017 according to the World Bank (see info-graphic below).

    The fragment mobile money market consists of over 210 Fintech companies and represents phenomenal potential for market penetration and a wider adoption of DASH.
    [​IMG]
    [​IMG]
    3. BRANDING & AWARENESS CHANNELS

    CHANNEL ESTIMATE AUDIENCE (Eyeballs)​

    Meetups (& marketing activators training) x5............ ... 500
    Race village marketing activation & branding x10 ......... 15,000
    Cycling peloton 20+ riders 100 KM x6 .............15,000
    Xperien PR channels - Media TV, Radio & Print ..................2,600,000
    Xperien SM - Linked In, G+, Twitter, YouTube & DM..............750,000
    Cryptomania Africa conference & advertising ....................1,600,000
    Our Community - Xperien Team Cycling (XTC) .....................9,500

    The project aims to reach 5 million Africans through a 6 city cycling tour. We will interact with cycling enthusiasts to promote awareness of DASH, educate them about the ease of use and its effectiveness as cash remittances tool.

    We are waiting for the new DASH logo to come out first so we can brand

    o Cycling Kit: Jersey, Bib, Helmet, Gloves & Socks
    o Staff Uniform: Caps, T-Shirts & Rain Jackets
    o Marketing Activation Stands: Gazebos, Side Panels
    o Pamphlets: Printed fliers describing “How to open a DASH Wallet”​

    4. PROJECT TEAM

    The project team consists of 81 members with relevant experience and reputations spanning 3 decades, our achievements include but are not limited to, developing 2 niche IT industries in South Africa. We are skilled in bringing new products and services to market, other skills that could benefit DASH include thought leadership seminars and industry development. Our professionals include Xperien CEO, Xperien MD, IT Public relations MD, Brandspark MD, 50 x Product Marketing Activators and of course 20 core cyclists, expect full team details with proposal submission.

    5. HOW AND WHY WE REACH THE MASSES


    CHANNELS

    I. MEETUPS
    II. RACE VILLAGE ACTIVATION
    III. CYCLING PELOTON
    IV. XPERIEN PR CHANNEL
    V. XPERIEN TEAM CYCLING SOCIAL MEDIA
    VI. CRYPTOMANIA CONFERENCE​


    Cycling and Crypto are a common phenomenon among 25-59-year olds of High LSM. This presents the best opportunity to promote DASH as the most effective wallet to use in the case for cash remittance. We will provide DASH awareness and education to an audience of 5 million, 5 million of the right clientele thorough our interactions at meet-ups, training sessions, race day meets in all 6 cities, social & traditional media exposure.
    [​IMG]
    [​IMG]

    I. MEETUPS (Evening before the race)

    We will host meet-ups in Johannesburg, Cape Town, Durban, SunCity and Pretoria when cycling enthusiasts are in town, inviting them to join DASH CYCLING AFRICA. The cycling community attracts participants from all around world to compete in prominent marathons, these race days create a common bond and an opportunity to merge these interests, talk about cryptos, cycling and most importantly educate them about DASH, its use, cases and adoption.

    The sessions will also be used to train the “Marketing Activator”, these are temporary staff employed in each of the 6 cities to educate cyclists and spectators on the ease of opening a wallet, transactions and effectiveness of using DASH as a cash remittance utility.

    II. RACE VILLIAGE ACTIVATION AND BRANDING

    A team of 15 activators will interact with spectators and riders that queue at our stand for a “free massage” for those tired legs, while they wait they will be surrounded by DASH branding and trained “Marketing Activators” that will educate them about all things DASH and the ease of use.

    The Race Village is where the traditional media is assembled, this is at the finish line of the cycling marathon. The traditional cycling media following is healthy and growing due to the recent explosion in cycling popularity. We will setup our product activation gazebo alongside global brands like “Coca Cola and Nestle” who are attracted to the huge crowds that assemble for a relaxing family day out at the races.

    III. CYCLING PELOTON (20+ rider marathon 100km)

    20 core riders will lead our peloton at all the races below. This presents a tremendous opportunity for exposure for the DASH brand as these events have a strong mix of support from traditional media, TV, Radio, Print, thousands of spectators and of course social media.
    [​IMG]

    IV. XPERIEN PR CHANNELS - Media TV, Radio and Print

    Our collaboration with ITPR Consultancy offers a team that is well versed though its niche leadership is in the IT services market, our established network of journalists and media houses will help to drive the DASH brand, bring awareness and effectively run the adoption campaign, through the usual tools such as, interviews or Dash discussion. We will also engage our other media channels in terms of the writing and editing of media releases, pitches and briefing documents to create a great STORY. This media hype will give us access to millions of Africans. Each race day will be supported and organized by our Public relations team members that will follow a strategy that will target media channels, including CyclingSA, print media and other websites with coverage exceeding 5 million viewers as well as DSTV with 8 million subscribers.

    V. XPERIEN TEAM CYCLING SOCIAL MEDIA – We have an established community that is built around the communication platforms of Linked In, Facebook, Google +, Twitter, YouTube and Direct Mail. We will drive the message Join DASH CYCLCING AFRICA, a cycling recruitment campaign that aims to bring DASH brand awareness and education of DASH use cases. “Did you know” DASH is an efficient form of cash remittance.


    VI. CRYPTOMANIA AFRICA :The conference (second proposal)

    We also plan to host a mid-year cryptocurrency conference sponsored by DASH. The project management of this will be outsourced to compliment the countrywide cycling tour and media campaigns, more detail will be provided with the proposal submission.

    VII. Our community XTC - Xperien Team Cycling consists of employees, family members, customers and friends all bounded together by the love of cycling.

    We are a WhatsApp based communication to engage and planning for our race meets, but we also use the Xperien FB, G+ & Twitter for publicity.


    Xperien team cycling has competed and participated all around the country since 2014.


    6. ADVANTAGES


    A. Tech savvy consumer base, looking for entrepreneurial opportunity.

    B. $34 Billion Fragmented Mobile Money market

    C. Cycling events and highlights are covered on SuperSport channels on DSTV has over 8 million subscribers.

    D. Cape Town Argus is the world’s largest timed cycling events. Many African cities are trying to emulate the success of Cape Cycle Tour, participants & spectators contribute an extra $50 million to the city coffers on race day weekend and sport tourism attracts around 500,000 people.

    E. Both Cycling and crypto are regularly in the news​



    7. PROJECT BUDGET

    A detailed spreadsheet of the budget and quotations will be presented at proposal submission.
    [​IMG]




    This is a full costing for DASH Cycling Africa, the mod conference cost will form part of another proposal.

    8. WE PRAY THE COMMUNITY VOTES FOR OUR PROPOSAL.

    Please give us rigorous scrutiny and feedback so we can tailor this pre- proposal into a vote winning proposal.

    Should the community approve our proposal we will approach this project with the same love we have for cycling and we will provide monthly progress reports via

    · DASH forum # project updates and

    · DASH Nation discord # proposal_ evaluation

    · Use an escrow services if it will give more confidence to the proposal

    We look forward to working with the DASH community and making a positive progress to the lives of 1.2 billion Africans.

    DASH community thank you for taking time to read our pre-proposal

    Wale Arewa

    Xperien (PTY) Ltd Chief Executive Officer &

    DASH CYCLING AFRICA Project Producer
     
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  2. Bridgette

    Bridgette New Member

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    I believe I speak for the entire team when I say, being a part of this team has been both an honor and blessing. Team Xperien has already helped bridge the digital divide by giving those that would have not been able to afford the sport the opportunity to do so. I am astonished at what we have accomplished over the past few years and I cannot wait to see what the future has in store for us. Having DASH as our main sponser will not only ensure marketing on their end but the opportunity to expand our team with those that are passionate about life and sport. I do hope the proposal is considered and await in anticipation. Thank you
     
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  3. GrandMasterDash

    GrandMasterDash Well-known Member
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    For this amount of dash, you really need to be doing videos and interviews; CATV, Craig Mason, DFN, etc
     
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  4. AfricanB

    AfricanB New Member

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    We have a resident Videographer and photograph that will attend all our events, our our creative director will constantly develop the story for our Public relations consultant will arrange TV, Print & Radio interview.
     
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  5. DashingDude

    DashingDude Member

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    Hi AfricanB

    I love your idea! I'll attend your meet-up in Cape Town if I may? :)

    My first thought was also that the price was rather high, too. Can you somehow justify they price ... for example, how many people per Dash would you reach, vs other projects.

    PS: Where are you based?

    Cheers and good luck with the proposal!
     
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  6. AfricanB

    AfricanB New Member

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    Hi Dude,


    Xperien is based in Johannesburg but operate all over South Africa.

    We would love to have you at the Cape Town meetup should our proposal be accepted.


    I would be nice to a value for money comparison with project like gc-dash-aerosports planned 3 show 2 million viewer 1366 DASH our project is 22 events with TV & radio 5 million viewers for 470 DASH that’s around 6 times more exposure per DASH.

    But I suppose an independent assessment would welcomed



    Regards
     
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  7. Dashmaximalist

    Dashmaximalist Active Member

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    Sounds great , you got my vote :)
     
  8. Dashmaximalist

    Dashmaximalist Active Member

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    what exactly does Dash get in return apart from cyclists wearing dash branded gear ?
     
  9. AfricanB

    AfricanB New Member

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    Thank for this important question, " How will the DASH brand get value for money?"

    We have marketing activations at 10 race / training days where 15 Activators will show people how to open a wallet and educate them about use cases, the events will be filmed for social media distribution, our creative director & public relations team will engage the traditional media (TV , Radio & Print) to create story for circulation, there is much more detailed in the pre-proposal and a justification of how we will reach 5 million people.
    Let me know if this answers your question.

    Thank you.
     
  10. UltimateCrypto

    UltimateCrypto Active Member

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    @AfricanB growing dash in Africa is paramount. Suggestions to Masternode owners the proposal is good for approval. Kindly Vote Yes when submitted.
     
  11. AfricanB

    AfricanB New Member

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    Africa has 277 Million Mobile money accounts that is twice as many as the rest of thw world, these accounts are operated by 210 competing FINTECH companies which means there is an opportunity for a DASH network / exchange to service a $34 bilion (USD) market for Cash Remittances, see details confimed by world bank

    Image if DASH could be dominate in this market where remittances come from all over the world and total more than the national GDP of any sub saharan Afircan countries except Nigeria & South Africa.
     
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  12. Isobel Chaura

    Isobel Chaura Member

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  13. AfricanB

    AfricanB New Member

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    thanks for the thumbs up, I hope most of the Masternode share our vision of DASH becoming the preferred currency for cash remittances in Africa.
     
  14. DaMOX

    DaMOX New Member

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    You got my vote, i hope to join you.
     
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  15. AfricanB

    AfricanB New Member

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    Thank you very much Sir.
    If the community vote for this project, we will ensure that we execute to the best of our ability.
     
  16. SimbiatAdeyemi

    SimbiatAdeyemi New Member

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    growing DASH in Africa with cycling is a great initiative. i believe this project will go a long way in Africa. reading through this pre-proposal, i believe it deserves to get that amount of dash
     
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  17. DaMOX

    DaMOX New Member

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    This looks like great project and am sure it will get a lot of exposure for the Dash brand.
     
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  18. Coqui33

    Coqui33 Member
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    Yes.
     
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  19. Omotayo Tanwa Arewa

    Omotayo Tanwa Arewa New Member

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    They get the exposure and the possibility of Dash becoming the number Cryptocurrency in Africa when the publicity is successful.
     
  20. Omotayo Tanwa Arewa

    Omotayo Tanwa Arewa New Member

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    Great Project Idea! It may be a good idea to post the pre-proposal in South African Circling Groups on FaceBook as well as other Cryptocurrency Groups to get the awareness and support for this Great Project. Another consideration is Nigeria. Nigeria being the largest economy in Africa and the most populated would benefit from such a Project. More importantly the use of Mobile Money is wide spread in Nigeria. This Project would give Dash the opportunity of becoming the number currency remittance in Nigeria. With hard work and the right team this can easily be achieved if the Vision is pushed there in Addition. Exciting Times Ahead for Africa Cryptomania! I am ready to give my Vote and Support for this Project both in SA and in Nigeria.
     
  21. Omotayo Tanwa Arewa

    Omotayo Tanwa Arewa New Member

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    Yes is a Great Idea and both Dash and Xperien will benefit from it as well as many Africans
     
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  22. AfricanB

    AfricanB New Member

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    That is true. We also have future project planned, like Cape 2 Cairo & Coast 2 Coast but let's get support for this proposal 1st
     
  23. AfricanB

    AfricanB New Member

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  24. AfricanB

    AfricanB New Member

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  25. SimbiatAdeyemi

    SimbiatAdeyemi New Member

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    It really is.
     
  26. AfricanB

    AfricanB New Member

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    thnak you for the support.
     
  27. Isobel Chaura

    Isobel Chaura Member

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    We plan on making sure it does :)
     
  28. camosoul

    camosoul Well-known Member

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    It is imperative that you emphasize PrivateSend and InstantSend. You must educate people to the problems caused by a lack of these features in conventional crypto, and how these advancements help them in real life.

    Failing this, there is no reason to bother.
     
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  29. Isobel Chaura

    Isobel Chaura Member

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    Totally agree. We plan to to emphasize the above and also that its global and cheaper than bank transfers, moneygram etc, while saving you time as the other person receives the money in a matter of seconds.
     
  30. Isobel Chaura

    Isobel Chaura Member

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    yes
     
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