Marketing Update - Advertising and Branding Status

[tungfa]

Marketing Update - Advertising and Branding Status

 

[I_am_amicus]

Thank you for your work on this. If possible it would be best to have one big branding launch event and all elements of the new identity are implemented together. This would have the biggest impact internally and externally and garner a lot of free publicity. I look forward to experiencing the results.

 

[Alexson]

Thanks to clearly describe the brand as the dash service. For advertising and branding of this perfect form to describe service via video. Promote video on social media servce.

 

[johankimigo]

Hello DASHers––

While the smart money and institutional investors are long vested in crypto/blockchain, the general public have limited grasp of these revolutionary technologies––still fewer grasp its future potential.

Finding a unique selling proposition that delivers a compelling message to the masses in clear, non-technical language is currently absent...and an untapped opportunity.

As 20 year industry veterans we're puzzled in your choice of Ogilvy as agency of record, and the Facebook social media strategy they're proposing.

There's an old joke in adland about banner ads: only 1/10th of 1% of people click on banner ads...and half of those are by mistake.

Numerous platforms––Oyster Pearl to name just one––will make banner advertising obsolete; and Facebook's recent ban on ICO advertising is a precursor to tighter SEC marketing regulations.

We believe in the power of DASH: a non-government controlled digital currency that allows instant transactions at near zero cost. We'd like to respectfully suggest core embrace a less traditional agency and marketing approach.

The market is maturing; the ecosystem will shrink and consolidate; utility will matter most; weaker alts that serve no purpose will be asphyxiated.

Yes, there's a huge first-mover opportunity for a marketing campaign for DASH––a chance to tell your story before someone else (MSM/cryptoverse) defines it for you, but with a much more modern approach than banner advertising.
https://8ballpool.onl/ https://discord.software/ https://omegle.onl/
We have some ideas on this and would love to open a conversation with the community...

Thank you for your work on this. If possible it would be best to have one big branding launch event and all elements of the new identity are implemented together. This would have the biggest impact internally and externally and garner a lot of free publicity. I look forward to experiencing the results.